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Top 10 Super Bowl LII Ads By Attention

Bud Light's Dilly Dilly Leads the Ranking

Below is TVision Insights‘ list of the Top Ten 2018 Super Bowl ads by attention. TVision Insights tells you who’s really watching every second of TV programming and advertising. The attention Index determines how an ad did for capturing attention compared to all ads during the program. For example, the “average ad” scored a 100, so Bud Light’s Dilly Dilly (Bud Knight) ad captured 30.8 percent better attention than the average ad. 

2018 Super Bowl Ads Ranked by Viewer Attention to the Ad
1. Bud Light – Bud Knight – 130.8 on the Attention Index
2. E*Trade – This is Getting Old – 123.6 
3. Mountain Dew/Doritos – Doritos Blaze vs Mountain Dew Ice – 116.93. Mountain 
4. Mission: Impossible – Fallout –  Mission: Impossible – Fallout – 114.2
5. Avocados from Mexico – #GuacWorld – 113.7
6. NFL – Touchdown Celebration – 112.4
7.  M&Ms – Human – 112.1
8. Tide – It’s a Tide Ad –  111.1
9. Netflix: The Cloverfield Paradox   – The Cloverfield Paradox – 110.9
10. Amazon Alexa – Alexa Loses Her voice – 110.7

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US ( Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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