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Thursday Freshman Network Entries Continue to Flounder

NBC's 'Strong' and 'Game of Silence,' Fox's 'American Grit,' and 'Rush Hour' on CBS All Continue to Underperform

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THURSDAY, APRIL 21, 2016

Household Rating/Share
CBS: 4.9 rating/8 share, ABC: 4.8/ 8, NBC: 3.1/ 5, Fox: 2.1/ 3, CW: 1.0/ 2

Percent Change from the Year-Ago Week:
CW: +11, ABC: -16, CBS and NBC: -18 each, Fox: -19

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Ratings Breakdown:
CBS scored a Thursday overnight victory, inching past second-place ABC by one-tenth of a household rating point. But the main observation is the lack of success for any of the recently introduced Thursday night network entries.

In week two news, NBC reality/competition “Strong” did not live up to its title with a fourth-place 2.0/ 3 in households at 8 p.m. Comparably, that was nine percent below the already anemic 2.2/ 4 opener one week earlier, and that translated into just 3.27 million viewers and a 0.8 rating/3 share in adults 18-49, based on the Live + Same Day data.

Also in week two was Fox reality/competition “American Grit” at a lowly 1.4/ 2 in the overnights at 9 p.m. Comparably, that was one-tenth of a rating point below the 1.5/ 2 premiere one week earlier, which resulted in just 2.35 million viewers and a 0.8/ 3 in the demo (based on the Live + Same Day data). And the household retention out of lead-in “Bones” (#3: 2.9/ 5 at 8 p.m.) was just 48 percent.

Episode three of NBC drama “Game of Silence,” meanwhile, scored a series-low 2.3/ 4 (#3) at 10 p.m., which dipped from lead-in “The Blacklist” (#2: 5.0/ 8 at 9 p.m.) by a significant 54 percent. One year earlier, “Dateline” averaged a 3.9/ 7 in the time period.

Recent CBS entry “Rush Hour” was also lacking, with a 2.8/ 5 at 10 p.m. a considerable 43 percent below the 4.9/ 9 for “Elementary” on the year-ago evening. Comparably, “Rush Hour” dropped from lead-in “2 Broke Girls” (#3: 4.3/ 7 at 9:30 p.m.) by 35 percent.

Tops for the night, of course, was “The Big Bang Theory” on CBS at a 9.2/16 at 8 p.m. And that led into a 5.2/ 9 (#2) for sophomore “The Odd Couple” at 8:30 p.m., which declined by 43 percent. Next on the Eye net was must see “Mom,” another standout installment, at a dominant 5.3/ 9 in the 9 p.m. half-hour. Note to the Emmy voters: “Mom” belongs on the list of Outstanding Comedy Series. It is time.

Elsewhere, ABC had a typical Thursday in the household overnights care of “Grey’s Anatomy” (#2: 6.0/10), “Scandal” (#2: 4.9/ 8) and freshman “The Catch” (#1: 3.7/ 6). And “D.C.’s Legends of Tomorrow” (#5: 1.4/ 2 at 8 p.m.) led into a 0.8/ 3 for “The 100” on The CW – also overnight business as usual.

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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    • I asked this earlier when Idol ended a couple of weeks ago and Douglas told me that Fox cut their budget for the final season so they could only go to April.

      • That makes no sense. Does it? Didn’t Fox lose out further by missing additional ad revenue for the shortened season??

        • That’s how dire things are at Fox these days — they believe they’re losing LESS money with a shortened Idol season and a languishing Thursday night in its aftermath.