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Tuesday Final Nationals: NBC Rules July 4th Evening

NBC won this holiday Tuesday night overall, including total viewers (5.87 million) and adults 18-49 (1.2 rating/6 share), due to the “Macy’s Fourth of July Fireworks Spectacular”. Not surprisingly, it was the night’s top telecast in all key figures. Yet, it was down 9 percent in total viewers from last year (6.43 million vs. 7.03 million) and was the third least-watched Macy’s July 4th special within the past eight years.

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Tuesday, July 4, 2017
ABC PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.1/2 1639 0.2/1 0.3/2 0.5/2
8:00 The Middle (rs) 253 93 1.5/3 2295 0.2/2 0.4/2 0.6/3
8:30 Fresh Off the Boat (rs) 252 91 1.0/2 1520 0.2/1 0.3/2 0.5/2
9:00 black-ish (rs) 251 90 1.0/2 1491 0.2/2 0.3/2 0.5/2
9:30 black-ish (rs) 251 90 1.0/2 1543 0.2/1 0.3/2 0.5/2
10:00 American Housewife (rs) 252 92 1.0/2 1532 0.1/1 0.3/2 0.5/2
10:30 The Middle (rs) 252 92 1.0/2 1455 0.1/1 0.3/1 0.4/2
CBS PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 3.2/7 4776 0.3/2 0.4/2 0.7/3
8:00 NCIS (rs) 254 93 3.4/8 5055 0.3/2 0.4/2 0.7/3
9:00 Bull (rs) 253 92 3.1/7 4637 0.2/2 0.4/2 0.6/3
10:00 NCIS: New Orleans (rs) 254 93 3.2/7 4729 0.2/2 0.4/2 0.7/3
NBC PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 3.4/8 5871 0.7/5 1.2/6 1.5/6
8:00 Macy’s 4th of July Fireworks Spectacular (s) 242 93 3.8/9 6429 0.7/5 1.3/7 1.6/7
10:00 Macy’s 4th of July Fireworks Spectacular (rs) 243 93 2.8/6 4755 0.6/5 1.1/5 1.4/5
Fox PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.8/2 1222 0.2/1 0.3/2 0.4/2
8:00 Lethal Weapon (r) 255 93 1.0/2 1551 0.2/2 0.3/2 0.5/2
9:00 The Mick (r) 255 93 0.7/1 1007 0.2/1 0.2/1 0.3/1
9:30 Brooklyn Nine-Nine (r) 255 93 0.5/1 779 0.1/1 0.2/1 0.3/1
CW PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 0.3/1 559 0.1/1 0.1/1 0.2/1
8:00 The Flash (rs) 248 86 0.3/1 495 0.1/1 0.1/1 0.2/1
9:00 Whose Line Is It Anyway? (rs) 248 86 0.4/1 561 0.1/1 0.1/1 0.2/1
9:30 Whose Line Is It Anyway? (rs) 248 86 0.4/1 683 0.1/1 0.2/1 0.2/1
Univision PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.6/1 1042 0.3/2 0.4/2 0.4/2
7:00 La Rosa de Guadalupe 0.6/1 1195 0.4/3 0.4/3 0.5/2
8:00 Jose de Egipto 0.7/1 1233 0.3/2 0.4/2 0.5/2
9:00 La Doble Vida de Estela Carrillo 0.6/1 1081 0.3/2 0.4/2 0.4/2
10:00 Rosario Tijeras 0.5/1 813 0.3/2 0.3/2 0.3/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.2/0 347 0.1/1 0.1/1 0.1/1
7:00 La Candidata 0.2/0 290 0.1/1 0.1/0
7:59 Totalmente Divas 0.2/0 330 0.1/0 0.1/1 0.1/1
9:00 El Bienamado 0.2/0 358 0.1/1 0.1/1 0.2/1
10:00 El Bienamado 0.2/0 350 0.1/1 0.1/1 0.1/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.6/1 1100 0.4/2 0.5/2 0.5/2
7:00 Caso Cerrado: Edición Estelar 0.6/1 990 0.2/2 0.3/2 0.4/2
8:00 Jenni Rivera: Mariposa de Barrio 0.6/1 1010 0.3/2 0.4/2 0.4/2
9:00 La Doble Vida de Estela Carrillo 0.5/1 834 0.2/2 0.3/2 0.4/2
10:00 El Señor de Los Cielos V 0.8/2 1457 0.5/4 0.7/4 0.8/3

Sub-Demo Breakdowns – Tuesday 7/04/17

Macy’s Fourth of July Fireworks Spectacular” (NBC, 8:00-10:00)
Women 18-34: 0.8/6
Men 18-34: 0.6/5
Women 18-49: 1.4/7
Men 18-49: 1.1/6

Cable Rankings – Tuesday 7/04/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Tuesday, July 4:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
68 38 THE A&E MOVIE: ARMAGEDDON A&E 8:00 PM 242 464 0.18
69 27 KING OF THE HILL ADSM 8:00 PM 30 459 0.20
58 16 AMERICAN DAD ADSM 8:30 PM 30 562 0.27
34 9 CLEVELAND SHOW ADSM 9:00 PM 30 719 0.34
22 8 AMERICAN DAD ADSM 9:30 PM 30 825 0.41
17 4 BOB’S BURGERS ADSM 10:00 PM 30 958 0.48
15 2 BOB’S BURGERS ADSM 10:30 PM 30 1065 0.55
62 38 SUMMER VACATION MARATHON: NATIONAL LAMPOON’S EUROPEAN VACATION AMC 8:00 PM 120 507 0.18
57 24 SUMMER VACATION MARATHON: VEGAS VACATION AMC 10:00 PM 120 564 0.22
78 99 INSANE POOLS: OFF THE DEEP APL 10:00 PM 60 409 0.12
88 91 TALES BET 8:00 PM 126 353 0.13
81 46 BET MOVIE OF THE WEEK: THE PLAYERS CLUB BET 10:06 PM 174 388 0.17
88 66 BELOW DECK MEDITERRANEAN BRAVO 10:00 PM 60 353 0.15
90 46 TOSH.O CMDY 8:00 PM 30 347 0.17
92 38 TOSH.O CMDY 8:30 PM 30 335 0.18
95 46 TOSH.O CMDY 9:00 PM 30 324 0.17
98 58 TOSH.O CMDY 9:30 PM 30 299 0.16
82 27 TOSH.O CMDY 10:00 PM 30 376 0.20
86 46 TOSH.O CMDY 10:30 PM 30 361 0.17
80 76 SHARK TANK CNBC 8:00 PM 60 397 0.14
53 76 EIGHTIES CNN 7:00 PM 120 608 0.14
54 76 EIGHTIES CNN 9:00 PM 60 605 0.14
42 66 EIGHTIES CNN 10:00 PM 60 647 0.15
48 66 DEADLIEST CATCH DISC 8:00 PM 60 628 0.15
8 11 DEADLIEST CATCH SPECIAL DISC 9:00 PM 60 1342 0.31
19 22 DEADLIEST CATCH DISC 10:00 PM 60 858 0.23
67 76 PJ MASKS DISJR 8:00 PM 25 465 0.14
50 46 K.C. UNDERCOVER DSNY 8:00 PM 30 616 0.17
47 46 K.C. UNDERCOVER DSNY 8:30 PM 30 634 0.17
50 46 FANS GUIDE SPIDER-MAN HOMECOMING DSNY 9:00 PM 30 616 0.17
55 66 LIV AND MADDIE DSNY 9:30 PM 30 593 0.15
39 58 K.C. UNDERCOVER DSNY 10:00 PM 30 694 0.16
26 46 K.C. UNDERCOVER DSNY 10:30 PM 30 802 0.17
32 20 MOVIES WE LOVE: INDEPENDENCE DAY E! 6:00 PM 180 742 0.24
44 22 MOVIES WE LOVE: INDEPENDENCE DAY E! 9:00 PM 180 646 0.23
45 38 MLB HOLIDAY: BOSTON @ TEXAS (0.44 HH, 0.09 A18-34) ESPN 8:00 PM 246 643 0.18
36 27 CHOPPED JUNIOR FOOD 8:00 PM 60 715 0.20
52 33 CHOPPED FOOD 9:00 PM 60 612 0.19
30 27 CHOPPED FOOD 10:00 PM 60 771 0.20
2 46 TUCKER CARLSON SPECIAL FOXNC 8:00 PM 60 1536 0.17
4 33 THE FIVE SPECIAL FOXNC 9:00 PM 60 1483 0.19
14 58 HANNITY SPECIAL FOXNC 10:00 PM 60 1131 0.16
74 58 BIG SCREEN MOVIE: TWILIGHT (2008) FRFM 8:00 PM 180 424 0.16
7 3 FX MOVIE PRIME: CAPTAIN AMERICA: THE WINTER SOLDIER FX 6:00 PM 180 1379 0.53
11 5 FX MOVIE PRIME: CAPTAIN AMERICA: THE FIRST AVENGER FX 9:00 PM 150 1212 0.46
82 46 THE SIMPSONS FXX 8:00 PM 30 376 0.17
95 66 THE SIMPSONS FXX 8:30 PM 30 324 0.15
99 76 THE SIMPSONS FXX 9:30 PM 30 291 0.14
97 66 THE SIMPSONS FXX 10:00 PM 30 316 0.15
91 58 THE SIMPSONS FXX 10:30 PM 30 341 0.16
64 76 THE MIDDLE HALL 10:00 PM 30 488 0.14
77 99 SULLY HBO 7:50 PM 96 413 0.12
79 76 JASON BOURNE HBO 9:30 PM 123 401 0.14
12 18 FIXER UPPER HGTV 8:00 PM 60 1156 0.25
9 12 FIXER UPPER HGTV 9:00 PM 60 1299 0.29
6 15 HOUSE HUNTERS HGTV 10:00 PM 30 1405 0.28
10 17 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1271 0.26
27 12 FORGED IN FIRE AC HIST 8:00 PM 184 801 0.29
20 38 GONE ON THE 4TH OF JULY ID 8:00 PM 60 853 0.18
21 38 VANISHED IN SEATTLE ID 9:00 PM 60 845 0.18
18 33 A MOTHER’S SEARCH ID 10:00 PM 60 941 0.19
65 76 MOVIE- ACQUIRED RPT: ESCAPING DAD LIF 8:00 PM 122 479 0.14
70 76 MOVIE- ACQUIRED RPT: MY DAUGHTER IS MISSING LIF 10:02 PM 120 457 0.14
84 38 FEAR FACTOR MTV MTV 8:00 PM 60 374 0.18
87 66 MTV MOVIES: THE HANGOVER MTV 9:00 PM 150 360 0.15
73 91 WICKED TUNA NGC 8:00 PM 60 428 0.13
66 76 WICKED TUNA NGC 9:00 PM 60 473 0.14
61 58 WICKED TUNA NGC 10:00 PM 60 533 0.16
33 58 THUNDERMANS NICK 8:00 PM 30 741 0.16
29 66 NICKY, RICKY, DICKY & DAWN NICK 8:30 PM 30 779 0.15
59 66 FULL HOUSE NAN 9:00 PM 30 556 0.15
60 38 FULL HOUSE NAN 9:30 PM 30 538 0.18
56 33 FULL HOUSE NAN 10:00 PM 30 589 0.19
49 24 FULL HOUSE NAN 10:30 PM 30 624 0.22
63 27 SPIKE TV MOVIE: FORREST GUMP SPIKE 8:00 PM 210 502 0.20
41 91 TWILIGHT ZONE SYFY 8:30 PM 30 651 0.13
31 76 TWILIGHT ZONE SYFY 9:00 PM 30 745 0.14
38 91 TWILIGHT ZONE SYFY 9:30 PM 30 701 0.13
37 76 TWILIGHT ZONE SYFY 10:00 PM 30 702 0.14
35 76 TWILIGHT ZONE SYFY 10:30 PM 30 717 0.14
13 9 THE BIG BANG THEORY TBS 8:00 PM 30 1147 0.34
5 6 THE BIG BANG THEORY TBS 8:30 PM 30 1450 0.43
3 6 THE BIG BANG THEORY TBS 9:00 PM 30 1485 0.43
42 27 WRECKED TBS 9:30 PM 30 647 0.20
71 46 WRECKED TBS 10:00 PM 30 455 0.17
76 66 WRECKED TBS 10:30 PM 30 418 0.15
28 33 UNTOLD STORIES OF THE E.R TLC 8:00 PM 60 793 0.19
16 20 UNTOLD STORIES OF THE E.R TLC 9:00 PM 60 978 0.24
25 24 UNTOLD STORIES OF THE E.R TLC 10:00 PM 60 803 0.22
74 76 BF: DELICIOUS DESTINATION TRAV 10:00 PM 30 424 0.14
72 76 BF: DELICIOUS DESTINATION TRAV 10:30 PM 30 432 0.14
93 91 IMPRACTICAL JOKERS TRU 10:30 PM 30 333 0.13
23 91 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 808 0.13
1 1 WWE SMACKDOWN (1.36 HH, 0.55 A18-34) USA 8:00 PM 120 2329 0.75
24 12 MODERN FAMILY USA 10:00 PM 30 806 0.29
46 18 MODERN FAMILY USA 10:30 PM 30 636 0.25
100 91 BASKETBALL WIVES 6 VH1 8:00 PM 60 268 0.13
94 58 BASKETBALL WIVES 6 VH1 9:00 PM 60 327 0.16
85 46 BASKETBALL WIVES 6 VH1 10:00 PM 60 373 0.17
40 91 LAW & ORDER WETV 10:00 PM 60 678 0.13

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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