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Tuesday Final Nationals: NBC’s ‘Little Big Shots’ Delivers Most-Watched Alternative Series Start in Six Years

NBC ruled Tuesday night, by far, with another edition of “The Voice” and a special preview of Steve Harvey’s new kids talent showcase “Little Big Shots”. Excluding sports programming, it was NBC’s largest in-season Tuesday win among adults 18-49 — with a +182 percent margin over runner-up CBS — in people-meter history and NBC’s biggest in-season Tuesday victory among total viewers — an +81 percent margin over #2 CBS — in nearly 27 years (since May 23, 1989, NBC’s 33.918 million viewers was up +99% over #2 ABC’s 17.069 million).

The huge debut of NBC’s “Little Big Shots”:

· Ranks as the highest-rated alternative series premiere or preview on any network in 18-49 in four-and-a-half years in 18-49 (since Fox’s “X-Factor” on Sept. 21, 2011, 4.4)

· Is the best NBC alternative series premiere or preview in 18-49 in nearly five years (since “The Voice” on April 26, 2011, 5.1)

· Ranks as the most-watched alternative series premiere or preview on any network in six years (since “The Marriage Ref” out of the Olympic Closing Ceremony on Feb. 28, 2010, 14.448 million).

· Is NBC’s most-watched premiere in any genre in three-and-a-half years (since “Go On” out of Olympics on Wednesday, Aug. 8, 2012, 16.094 million)

· Excluding post-Olympic premieres, this also goes back to Jay Leno Show on Monday, 9/14/09 (18.455 million, 10-11pm)

· Wins the time period among ABC, CBS and NBC in every key measure.

· Outscores the combined ABC-CBS competition by +53% in adults 18-49 (2.9 vs. 1.1 for CBS and 0.8 for ABC).

· Scores NBC’s highest 18-49 and total-viewer results in the slot since the “Voice” finale Dec. 15 (3.1 in 18-49, 13.3 million viewers overall in the 10-11 p.m. hour).

On the opposite end of the spectrum at 10 p.m. was the series premiere of ABC’s biblical drama “Of Kings and Prophets” which placed a disappointing fourth in the hour among adults 18-49 behind NBC (2.9 rating), FX (1.2) and CBS (1.1).

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Programming Insider Tuesday, March 8, 2016
ABC PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.4/4 3772 0.6/3 1.1/4 1.4/4
8:00 Fresh Off the Boat 3.1/5 4940 0.8/4 1.4/5 1.8/5
8:30 The Real O’Neals 2.5/4 3991 0.7/3 1.1/4 1.5/4
9:00 Marvel’s Agents of S.H.I.E.L.D. 2.2/4 3523 0.7/3 1.1/4 1.4/4
10:00 Of Kings and Prophets (p) 2.2/4 3326 0.4/2 0.8/3 1.1/3
CBS PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 4.8/8 7347 0.6/3 1.1/4 1.6/4
8:00 NCIS: New Orleans (r) 5.5/9 8483 0.6/2 1.2/4 1.6/5
9:00 NCIS (r) 5.3/9 8162 0.6/3 1.1/4 1.6/4
10:00 Limitless 3.5/6 5396 0.6/3 1.1/4 1.5/4
NBC PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 8.1/14 13295 1.9/8 3.1/10 4.2/12
8:00 The Voice 8.2/14 13536 1.9/8 3.1/10 4.3/12
10:00 Little Big Shots (s) 7.8/14 12814 1.8/8 2.9/10 3.9/12
Fox PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 1.2/2 1838 0.7/3 0.8/3 0.9/2
8:00 New Girl 1.6/3 2654 1.2/5 1.2/4 1.4/4
8:30 Grandfathered 1.2/2 1937 0.7/3 0.8/3 0.9/2
9:00 Brooklyn Nine-Nine (r) 0.9/1 1455 0.4/2 0.6/2 0.7/2
9:30 The Grinder (r) 0.9/1 1307 0.4/1 0.5/1 0.6/1
CW PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 0.6/1 950 0.2/1 0.3/1 0.4/1
8:00 The Flash (r) 0.7/1 1166 0.3/1 0.3/1 0.4/1
9:00 iZombie (r) 0.4/1 733 0.2/1 0.3/1 0.3/1
Univision PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.2/2 2204 0.9/3
7:00 Un Camino Hacia El Destino 1.2/2 2173 0.8/3
8:02 Sueno de Amor (p) 1.2/2 2201 0.9/3
9:01 Pasion y Poder 1.3/2 2465 1.0/3
10:03 El Hotel de Los Secretos 1.0/2 1916 0.7/3

Sub-Demo Breakdowns – Tuesday 3/08/16

Fresh Off the Boat” (ABC)
Women 18-34: 0.9/4
Men 18-34: 0.7/4
Women 18-49: 1.6/5
Men 18-49: 1.2/4

The Real O’Neals” (ABC)
Women 18-34: 0.8/3
Men 18-34: 0.6/3
Women 18-49: 1.3/4
Men 18-49: 0.9/3

Marvel’s Agents of S.H.I.E.L.D.” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.7/3
Women 18-49: 1.1/3
Men 18-49: 1.1/4

Of Kings and Prophets” (ABC)
Women 18-34: 0.5/2
Men 18-34: 0.4/2
Women 18-49: 0.8/3
Men 18-49: 0.7/3

Limitless” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.4/2
Women 18-49: 1.2/4
Men 18-49: 0.9/3

The Voice” (NBC)
Women 18-34: 2.5/9
Men 18-34: 1.3/6
Women 18-49: 3.9/12
Men 18-49: 2.3/8

Little Big Shots” (NBC)
Women 18-34: 2.4/10
Men 18-34: 1.3/7
Women 18-49: 3.6/12
Men 18-49: 2.2/8

New Girl” (Fox)
Women 18-34: 1.4/5
Men 18-34: 1.0/5
Women 18-49: 1.4/5
Men 18-49: 1.0/4

Grandfathered” (Fox)
Women 18-34: 0.8/3
Men 18-34: 0.6/3
Women 18-49: 0.9/3
Men 18-49: 0.6/2

The People v. O.J. Simpson: American Crime Story” (FX)
Women 18-34: 1.13
Men 18-34: 1.11
Women 18-49: 1.30
Men 18-49: 1.17

The Haves and the Have Nots” (OWN)
Women 18-34: 0.51
Men 18-34: 0.27
Women 18-49: 0.98
Men 18-49: 0.40

Rizzoli & Isles” (TNT)
Women 18-34: 0.39
Men 18-34: 0.19
Women 18-49: 0.63
Men 18-49: 0.36

Pretty Little Liars” (Freeform)
Women 18-34: 1.41
Men 18-34: 0.36
Women 18-49: 1.04
Men 18-49: 0.28

Shadowhunters” (Freeform)
Women 18-34: 0.63
Men 18-34: 0.24
Women 18-49: 0.61
Men 18-49: 0.25

Teen Wolf” (MTV)
Women 18-34: 0.56
Men 18-34: 0.39
Women 18-49: 0.39
Men 18-49: 0.35

Outsiders” (WGN America)
Women 18-34: 0.10
Men 18-34: 0.16
Women 18-49: 0.17
Men 18-49: 0.30

Cable Rankings – Tuesday 3/08/16
What follows are the top 20 most-watched shows in prime time on cable for Tuesday, March 8:


  1. “America’s Election Headquarters-Super Tuesday II” (Fox News Channel, 9-10 p.m., 2.79 household rating): 4.243 million viewers (0.58 adults 18-49 rating)

  2. “America’s Election Headquarters-Super Tuesday II” (Fox News Channel, 8-9 p.m., 2.30 household rating): 3.527 million viewers (0.39 adults 18-49 rating)

  3. “Rizzoli & Isles” (TNT, 9-10 p.m.): 3.329 (0.50)

  4. “Fixer Upper” (HGTV, 9-10 p.m.): 3.277 (0.83)

  5. “America’s Election Headquarters-Super Tuesday II” (Fox News Channel, 10-11 p.m., 2.18 household rating): 3.234 million viewers (0.50 adults 18-49 rating)
  6. “The People v. O.J. Simpson: American Crime Story” (FX, 10-11:11 p.m.): 3.002 (1.24)

  7. “America’s Choice-Super Tuesday II” (CNN, 9-10 p.m., 1.93 household rating): 2.970 million viewers (0.72 adults 18-49 rating)

  8. “The Haves and the Have Nots” (OWN, 9-10 p.m.): 2.641 (0.69)

  9. “America’s Choice-Super Tuesday II” (CNN, 10-11 p.m., 1.70 household rating): 2.631 million viewers (0.66 adults 18-49 rating)

  10. “The Big Bang Theory” (TBS, 9:30-10 p.m.): 2.621 (0.94)
  11. “The Big Bang Theory” (TBS, 9-9:30 p.m.): 2.501 (0.89)

  12. “America’s Choice-Super Tuesday II” (CNN, 8-9 p.m., 1.64 household rating): 2.439 million viewers (0.55 adults 18-49 rating)

  13. “The Big Bang Theory” (TBS, 8:30-9 p.m.): 2.395 (0.84)

  14. “House Hunters: Where Are They Now” (HGTV, 10-10:30 p.m.): 2.029 (0.48)

  15. “The Big Bang Theory” (TBS, 8-8:30 p.m.): 1.978 (0.69)
  16. “Fixer Upper” (HGTV, 8-9 p.m.): 1.954 (0.55)

  17. “American Dad” (Adult Swim, 10:30-11 p.m.): 1.935 (0.88)

  18. “Moonshiners” (Discovery, 9-10:01 p.m.): 1.848 (0.68)

  19. “American Dad” (Adult Swim, 10-10:30 p.m.): 1.756 (0.78)

  20. “Real Housewives of Beverly Hills” (Bravo, 9-10 p.m.): 1.661 (0.63)


  • “The Place for Politics-Super Tuesday II” (MSNBC, 8-11 p.m., 1.06 household rating): 1.564 million viewers (0.27 adults 18-49 rating)

  • “Chrisley Knows Best” (USA, 10-10:32 p.m.): 1.433 (0.59)

  • “Pretty Little Liars” (Freeform, 8-9 p.m.): 1.263 (0.66)

  • “Dance Moms” (Lifetime, 9-10:02 p.m.): 1.210 (0.49)

  • “Counting Cars” (History, 9:31-10:03 p.m.): 1.186 (0.33)

  • “Married at First Sight” (A&E, 9-10:01 p.m.): 1.175 (0.46)

  • “Chopped” (Food Network, 10-11 p.m.): 1.136 (0.44)

  • “Little Couple” (TLC, 9-10:01 p.m.): 1.128 (0.27)

  • “Counting Cars: Best of” (History, 9-9:31 p.m.): 1.120 (0.31)

  • “Forged in Fire” (History, 10:03-11:03 p.m.): 1.114 (0.40)

  • “See No Evil” (ID, 10-11 p.m.): 1.065 (0.28)

  • College Basketball: WCC Tournament Final: Gonzaga vs. St. Mary’s” (ESPN, 9:04-11:03 p.m., 0.68 household rating): 0.980 million viewers (0.32 adults 18-49 rating)

  • “Shadowhunters” (Freeform, 9-10 p.m.): 0.952 (0.43)

  • “Separation Anxiety” (TBS, 10-11 p.m.): 0.947 (0.40)

  • “Obsession: Dark Desires” (ID, 9-10 p.m.): 0.931 (0.25)

  • “Little Couple: Countdown to the Season Finale” (TLC, 8-9 p.m.): 0.865 (0.21)

  • “Ink Master” (Spike, 10-11 p.m.): 0.806 (0.40)

  • “Teen Wolf” (MTV, 9-10:01 p.m.): 0.800 (0.37)

  • “Tosh.0” (Comedy Central, 10-10:30 p.m.): 0.745 (0.41)

  • “Watch What Happens Live” (Bravo, 8:30-9 p.m.): 0.740 (0.22)

  • “Rattled” (TLC, 10:01-11:02 p.m.): 0.738 (0.20)

  • “Married at First Sight” (FYI, 9-10:03 p.m.): 0.696 (0.26)

  • “Outsiders” (WGN America, 9-9:59 p.m.): 0.669 (0.24)

  • “Total Divas” (E!, 9-10 p.m.): 0.580 (0.25)

  • “It’s a Mann’s World” (BET, 10:30-11 p.m.): 0.561 (0.22)

  • “It’s a Mann’s World” (BET, 10-10:30 p.m.): 0.531 (0.21)

  • “The Mother/Daughter Experiment: Celebrity Edition” (Lifetime, 10:02-11:02 p.m.): 0.512 (0.23)

  • “Not Safe with Nikki Glaser” (Comedy Central, 10:30-11 p.m.): 0.487 (0.25)

  • “Fit to Fat to Fit” (A&E, 10:01-11:02 p.m.): 0.459 (0.24)

  • “Intervention: Codependent” (LMN, 10-11 p.m.): 0.432 (0.20)


Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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  1. FROM NBC

    “LITTLE BIG SHOTS” PREVIEW IS THE TOP-RATED ALTERNATIVE SERIES PREMIERE OR PREVIEW ON ANY NET IN FOUR-AND-A-HALF YEARS IN 18-49 AND IN SIX YEARS IN TOTAL VIEWERS

    “LITTLE BIG SHOTS” BEATS ITS ABC-CBS SLOT COMPETITION COMBINED BY +53%

    “VOICE” GROWS VS. LAST WEEK’S PREMIERE TO ITS HIGHEST TUESDAY RESULTS SINCE SEPTEMBER

    NBC DELIVERS ITS BIGGEST IN-SEASON 18-49 TUESDAY WIN WITH NON-SPORTS PROGRAMMING IN PEOPLE METER HISTORY

    IN TOTAL VIEWERS, IT’S NBC’S BIGGEST MARGIN FOR AN IN-SEASON TUESDAY, EXCLUDING SPORTS, IN NEARLY 27 YEARS

    Updated Tuesday Primetime Results (key updates in red):

    NBC wins Tuesday among the Big 4 in every key measure, sweeping six of six half-hours in adults 18-49 and total viewers, led by the #1-2 shows of the night in every key category, “The Voice” and a special Tuesday preview of “Little Big Shots.”

    Starting with the 8:30 half-hour Sunday night, NBC has now led 17 consecutive primetime half-hours among the Big 4 networks in adults 18-49

    With a 3.1 adult 18-49 average in primetime, NBC delivered a +182% margin over #2 CBS (1.1 in prime), for NBC’s largest in-season Tuesday win, excluding NFL and Olympic nights, in people-meter history.

    NBC’s +182% margin in 18-49 was also the largest Tuesday night lead for any net — excluding NFL, NBA Finals and Olympics — in six years (since March 23, 2010, Fox’s 8.4 won by +190% over #2 NBC’s 2.9).

    With an average 13.295 million total viewers in primetime, NBC won the night by an +81% margin over #2 CBS (7.347 million viewers), making this NBC’s largest in-season Tuesday night lead, excluding sports, in nearly 27 years (since May 23, 1989, NBC’s 33.918 million viewers was up +99% over #2 ABC’s 17.069 million).

    A Tuesday preview of “Little Big Shots” (2.9/10 in 18-49, 12.8 million viewers overall from 10-11 p.m. ET):

    · Ranks as the highest-rated alternative series premiere or preview on any network in 18-49 in four-and-a-half years in 18-49 (since Fox’s “X-Factor” on Sept. 21, 2011, 4.4)

    · Is the best NBC alternative series premiere or preview in 18-49 in nearly five years (since “The Voice” on April 26, 2011, 5.1)

    · Ranks as the most-watched alternative series premiere or preview on any network in six years (since “The Marriage Ref” out of the Olympic Closing Ceremony on Feb. 28, 2010, 14.448 million).

    · Is NBC’s most-watched premiere in any genre in three-and-a-half years (since “Go On” out of Olympics on Wednesday, Aug. 8, 2012, 16.094 million)

    · If we’d like to exclude post-Olympic premieres, this also goes back to Jay Leno Show on Monday, 9/14/09 (18.455 million, 10-11pm)

    · Wins the time period among ABC, CBS and NBC in every key measure.

    · Outscores the combined ABC-CBS competition by +53% in adults 18-49 (2.9 vs. 1.1 for CBS and 0.8 for ABC).

    · Scores NBC’s highest 18-49 and total-viewer results in the slot since the “Voice” finale Dec. 15 (3.1 in 18-49, 13.3 million viewers overall in the 10-11 p.m. hour).

    · The regular-slot premiere of “Little Big Shots” is scheduled for this Sunday, March 13, from 8-9 p.m. ET.

    “The Voice” (3.1/10 in 18-49, 13.5 million viewers overall from 8-10 p.m. ET):

    · Grows versus last week’s Tuesday season premiere by +3% in 18-49 (3.1 vs. 3.0) and +10% in total viewers (13.536 million vs. 12.285 million).

    · Scores the show’s top Tuesday 18-49 and total-viewer results since Sept. 29, 2015 (3.7 in 18-49, 13.6 million viewers overall).

    · Ranks #1 or tied for #1 among all of last night’s telecasts on the Big 4 networks in every key measure.

    NOTE: Tuesday primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

    • Saving Hope (ION, 3/08 11:00 p.m.-midnight) 909,000 viewers; 0.24 adults 18-49 rating

      Saving Hope (ION, 3/08 midnight-1 a.m.) 830,000 viewers; 0.20 adults 18-49 rating