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Upfronts 2017: Deciphering the Spin

There was a lot of positive broadcast news coming out of the pitches last week, but there were also many warning signs too.

From Campaign US: At a time when every network attempts to present itself as the best multi-platform performer, it was concerning to see so many looking to the future while focused on the past.

There were so many reboots in the lineups this year. While the idea of bringing back “Rosanne” or “Dynasty” may be appealing to viewers of a certain age, will the millennials advertisers want to reach care or even recognize those old broadcast hits?

I’m reminded of past failed reboot attempts of shows like “Beverly Hills, 90210” and “Melrose Place” on The CW and more recently “Dallas” on TNT. Does The CW think nostalgia will be enough to carry the new “Dynasty”? Why even bother? The breakout success of NBC’s “This is Us” should be proof enough that original concepts when done well can lead network performance.

For more at Campaign US, click here

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Written by Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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