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USA Sitcom ‘Playing House’ Renewed for Season Three

Interest on VOD Warranted a Third Season

USA Network will move forward on a third season of sitcom “Playing House.” Debuting on April 29, 2014, “Playing House” is inspired by the real life friendship of Lennon Parham and Jessica St. Clair, who created and star in the half-hour.

Unlike any other series, “Playing House” in season two introduced a new windowing model where new episodes premiered first on video-on-demand platforms, such as Xfinity and USA Now, and TV Everywhere before airing on USA one week later. While only 424,000 viewers, on average, tuned into “Playing House” this season on USA, there was enough interest on VOD to warrant a third season. And “Playing House” is an example of why there are so many other ways to determine the success – or non-success – of a series.

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. Did someone press “Self-Destruct” by error at USA?

    This show has even worse ratings than that huge flop Mr. Robot!!!

    This is complete insanity.