Posted in:

‘Vixen’ Left at the Starting Gate on The CW

'America's Got Talent' Leads NBC to Wednesday Overnight Victory

What follows are the metered market (overnight) results in households by network and by half-hour for Wednesday, August 30, 2017:

Household Rating/Share
NBC: 4.0/ 7, CBS: 2.7/ 5, Fox: 2.6/ 5, ABC: 2.2/ 4, CW: 0.5/ 1

-Percent Change from the Year-Ago Evening:
ABC: +10, CBS: + 4, Fox: -10, NBC: -22, CW: -50

-Ratings Breakdown:
A one-hour live edition of “America’s Got Talent” (7.2 rating/13 share from 8-9 p.m.) stood well above the competition, besting competing “Big Brother” on CBS (3.9/ 7) by 85 percent and leading NBC to Wednesday overnight victory. Two episodes of recently introduced NBC sitcom “Marlon” (9 p.m.: #1, 3.2/ 5; 9:30 p.m.: #2: 2.5/ 4) has now officially settled in, but overnight retention for the 9 p.m. installment out of the 8:30 p.m. portion of “AGT” (7.5/13) was lacking at just 43 percent.

In premiere news, two episodes of animated digital series “Vixen” on The CW could only muster a 0.5/ 1 in the household overnights from 8-10 p.m. That competed with an average 2.6/ 5 for back-to-back episodes of “MasterChef” on Fox.

Also original last night was failing CBS drama “Salvation” (#4: 2.2/ 4 at 9 p.m.), which dropped by 44 percent from lead-in “Big Brother,” and a 10 p.m. edition of ABC’s “20/20” focusing on Hurricane Harvey at a 2.6/ 5.

What follows are the household overnight results for Wednesday, August 30 by half-hour:

8:00 p.m.
ABC – “The Goldbergs” (R): 2.3/ 4 (#4)
CBS – “Big Brother”: 4.1/ 7 (#2)
NBC – “America’s Got Talent”: 7.0/13 (#1)
Fox – “MasterChef”: 2.5/ 5 (#3)
CW – “Vixen” (season premiere): 0.5/ 1 (#5)

8:30 p.m.
ABC – “Speechless” (R): 1.8/ 3 (#4)
CBS – “Big Brother”: 3.8/ 7 (#2)
NBC – “America’s Got Talent”: 7.5/13 (#1)
Fox – “MasterChef”: 2.5/ 4 (#3)
CW – “Vixen” (season premiere): 0.4/ 1 (#5)

9:00 p.m.
ABC – “Modern Family” (R): 2.1/ 4 (#4)
CBS – “Salvation”: 2.3/ 4 (#3)
NBC – “Marlon”: 3.2/ 5 (#1)
Fox – “MasterChef”: 2.7/ 5 (#2)
CW – “Vixen” (season premiere): 0.5/ 1 (#5)

9:30 p.m.
ABC – “American Housewife” (R): 1.8/ 3 (#4)
CBS – “Salvation”: 2.2/ 4 (#3)
NBC – “Marlon”: 2.5/ 4 (#2)
Fox – “MasterChef”: 2.8/ 5 (#2)
CW – “Vixen” (season premiere): 0.5/ 1 (#5)

10:00 p.m.
ABC – “20/20”: 2.6/ 5 (#1)
CBS – “Criminal Minds” (R): 1.8/ 3 (#2t)
NBC – “Law & Order: SVU” (R): 1.8/ 3 (#2t)

10:30 p.m.
ABC – “20/20”: 2.7/ 5 (#1)
CBS – “Criminal Minds” (R): 1.9/ 4/ 4 (#2)
NBC – “Law & Order: SVU” (R): 1.8/ 4 (#3)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

3804 posts

One Comment

Leave a Reply
  1. FROM NBC

    Bierbaum, Tom (NBCUniversal)
    11:42 AM (3 minutes ago)

    to marc, mberman933, bronx23
    Wednesday Primetime Ratings:

    NBC ties for #1 Wednesday night in 18-49 and wins in total viewers, marking the fourth consecutive Wednesday NBC has ranked #1 or tied for #1 in both measures. (Note: Some adjustments are possible in official nationals due to local coverage of Hurricane Harvey.)

    “Marlon” (1.2/5 in 18-49, 5.1 million viewers overall from 9:01-9:30 p.m. ET):
    · Is currently scoring the highest 18-49 rating for Week 3 of a new summer comedy on the Big 4 networks in 10 years (since CBS’s “Creature Comforts” on June 18, 2007, 1.3), pending updates.
    · Is currently scoring as the most-watched Week 3 episode of a new summer comedy on those networks in 13 years, since Fox’s “Method and Red” (6.0 million on June 30, 2004), pending updates.
    · Is currently tied for #1 in the half-hour among the Big 4 networks in 18-49 and is #1 outright among those nets total viewers, adults 25-54, adults 18-34 and all key adult-female demos.
    · Is currently up +9% week to week in 18-49 (1.2 vs. 1.1) and up +11% in total viewers (5.119 million vs. 4.592 million), pending updates.
    · Jumps +50% versus NBC’s summer average in the half-hour prior to “Marlon” in 18-49 (1.2 vs. 0.8) and +1.3 million persons or +34% in total viewers (5.119 million vs. 3.830 million).
    · Will grow substantially via time-shifting and VOD – last week’s “Marlon” increased by +21% in 18-49 (1.11 to 1.34) and +634,000 viewers overall (4.6 million to 5.2 million) going from L+SD to L+3 Nielsens.

    A second episode of “Marlon” (1.0/4 in 18-49, 3.8 million viewers overall from 10:30-11 p.m. ET):
    · Is currently maintaining 100% of last week’s 9:30 episode in 18-49 (1.0 vs. 1.0) and is up +4% in total viewers (3.841 million vs. 3.683 million), pending updates.
    · Is currently up +67% versus NBC’s summer average in the time period prior to “Marlon’s” debut in 18-49 (1.0 vs. 0.6) and +31% in total viewers (3.841 million vs. 2.941 million).
    · Is currently equaling NBC’s highest summer rating in the timeslot, excluding Olympics and “America’s Got Talent,” since June 22, 2016.

    “America’s Got Talent” (2.0/9 in 18-49, 11.1 million viewers overall from 8-9:01 p.m. ET):
    · Is currently delivering the show’s most-watched Wednesday live results show, excluding finales, in six years (since Sept. 7, 2011, 12.356 million).
    · Is the #1 show of the night on the Big 4 networks in 18-49 and total viewers.
    · Ranks #1 in the timeslot among those networks in every key ratings measure (including a tie in men 18-34).
    · Maintains 100% week to week in 18-49 (2.0 vs. 2.0) and grows +2% in total viewers (11.065 million vs. 10.843 million.
    · Doubles NBC’s 18-49 average in the timeslot earlier this summer prior to “Talent’s” live premiere (2.0 vs. 1.0) and grows +69% in total viewers (11.065 million vs. 6.536 million).
    · Will grow via time-shifting and VOD – last Wednesday’s “Talent” increased by +17% in 18-49 (2.02 to 2.37) and +1.7 million viewers overall (10.8 million to 12.5 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lift of the night in total viewers.

    A rebroadcast of “Law & Order: Special Victims Unit” averaged a 0.6/3 in 18-49 and 2.8 viewers overall from 10-11 p.m. ET).

    In Late-Night Metered Markets Wednesday Night:

    · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 1.7/5 with an encore telecast; “Late Show with Stephen Colbert,” 1.6/4 with an encore; and ABC’s “Jimmy Kimmel Live,” 1.6/4 with an encore.

    · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.5/3 with an encore; “Late Show,” 0.3/2 with an encore; and “Jimmy Kimmel Live,” 0.4/3 with an encore.

    · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.2/4 in metered-market households and a 0.3/3 in 18-49 in the Local People Meters.

    · From 12:35-1:35 a.m. ET, ratings were: “Late Night with Seth Meyers,” 1.0/4 in metered-market households with an encore; CBS’s “Late Late Show,” 0.8/3 with an encore. In the 25 markets with Local People Meters, averages were: “Late Night,” 0.3/3 in 18-49 with an encore; “Late Late Show,” 0.2/2 with an encore.

    · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.6/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

    NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.