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Wednesday Final Nationals: Rio 2016 Summer Olympics on NBCUniversal Down More Than One-Fifth from Second Wednesday in London 2012 on NBC

From NBC Sports Group (full press release): For Wednesday’s primetime coverage, NBC Olympics’ Total Audience Delivery — calculating average minute viewing across broadcast, cable, and digital — averaged a 13.3 household rating with 22.1 million viewers, down 24 percent in total viewers and down 21 percent in household rating from the second Wednesday in London 2012 (29.1 million viewers/16.8 household rating on August 8, 2012) when it had aired solely on NBC.

Wednesday marked the first women’s golf competition in the Olympics since 1900 and by Saturday’s final round, Golf Channel’s presentation will account for more live hours of coverage than any other women’s golf event in history.

Golf Channel’s Wednesday afternoon coverage of the opening round was up 578% among average viewers and up 467% for U.S. household rating vs. the same Wednesday in 2012 opposite the London Games.

Additionally, Golf Channel’s coverage tied as the highest-rated round one of any women’s golf event in 2016 (Noon-3:54 pm ET; 0.17 US HH rating, 217,000 average viewers), matching the rating for coverage of the ANA Inspiration Major Championship, which aired in primetime (3/31/16, 7:12-9:12 pm ET). South Korean Inbee Park is leading the competition at -10, followed by USA’s Stacy Lewis at -9 after today’s second round

Additional NBC Olympics metrics:

NBCSN’s live Olympics competition coverage averaged 1.17 million viewers.

Telemundo’s live coverage from 11 a.m.-3 p.m., featuring the Brazil-Honduras men’s soccer semifinal, averaged 382,000 viewers and 191,000 viewers in the Adult 18-49 demographic – up 16% and 14% respectively from the comparable day in London.

NBC UNIVERSO’s live Rio 2016 coverage from 3-8 p.m. ET averaged 106,000 viewers and 60,000 viewers in the Adult 18-49 demographic – up 715% and 650% respectively vs. the comparable day last August.

TOP 10 METERED MARKETS FOR NBC WEDNESDAY PRIMETIME:

1. Salt Lake City 18.4/36
2. Denver 17.8/35
3. West Palm Beach 16.7/27
4. Columbus 16.1/28
5. Austin 15.9/29
6. Indianapolis 15.6/27
7. Norfolk 15.4/24
8. San Diego 15.3/30
T9. Minneapolis 15.2/29
T9. St. Louis 15.2/26

Half-hours for ‬“Rio 2016 Summer Olympics-Wednesday” on NBC were, as follows:

‪8:00-8:30 
Household rating/Share: 9.6/18
Viewers: 15.648 million
adults 18-34: 2.7 rating/14 share
adults 18-49: 4.0 rating/17 share
adults 25-54: 5.1 rating/18 share

‪8:30-9:00 ‬
Household rating/Share: 11.5/20
Viewers: 19.361 million
adults 18-34: 3.6 rating/18 share
adults 18-49: 5.3 rating/20 share
adults 25-54: 6.6 rating/21 share

‪9:00-9:30 ‬
Household rating/Share: 13.9/24
Viewers: 23.448 million
adults 18-34: 4.6 rating/21 share
adults 18-49: 6.6 rating/24 share
adults 25-54: 8.2 rating/24 share

‪9:30-10:00 
Household rating/Share: 14.5/25
Viewers: 24.612 million
adults 18-34: 4.9 rating/22 share
adults 18-49: 7.1 rating/24 share
adults 25-54: 8.7 rating/25 share

‪10:00-10:30 
Household rating/Share: 13.3/24
Viewers: 22.383 million
adults 18-34: 4.7 rating/22 share
adults 18-49: 6.6 rating/24 share
adults 25-54: 8.1 rating/25 share

10:30-11:00
Household rating/Share: 11.5/22
Viewers: 18.991 million
adults 18-34: 4.0 rating/19 share
adults 18-49: 5.6 rating/21 share
adults 25-54: 6.9 rating/22 share

For mobile users, you may scroll this table horizontally.



































* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Wednesday, August 17, 2016
ABC PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.3/2 1977 0.3/2 0.5/2 0.7/2
8:00 The Real O’Neals (r) 249 94 1.7/3 2374 0.3/2 0.5/2 0.7/2
8:30 The Real O’Neals (r) 249 94 1.3/2 1887 0.3/1 0.5/2 0.7/2
9:00 The Real O’Neals (r) 249 94 1.3/2 1894 0.3/1 0.5/2 0.7/2
9:30 The Real O’Neals (r) 249 94 1.2/2 1757 0.3/1 0.5/2 0.7/2
10:00 Modern Family (r) 249 94 1.3/2 2024 0.4/2 0.6/2 0.8/2
10:31 black-ish (r) 249 94 1.3/3 1921 0.4/2 0.6/2 0.7/2
CBS PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.5/4 3748 0.6/3 0.9/4 1.2/4
8:00 Big Brother 18 254 94 3.7/7 5908 1.2/6 1.8/7 2.2/7
9:00 Criminal Minds (r) 254 94 2.0/4 2961 0.3/1 0.6/2 0.8/2
10:00 American Gothic 254 94 1.7/3 2374 0.2/1 0.4/2 0.6/2
NBC PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 12.4/22 20683 4.1/19 5.9/22 7.3/23
8:00 Rio Summer Olympics (s) (thru 11:03) 242 94 12.3/22 20683 4.1/19 5.8/22 7.3/23
Fox PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.3/2 1927 0.5/2 0.6/2 0.8/2
8:00 MasterChef (r) 255 94 1.4/2 2067 0.5/3 0.7/3 0.8/3
9:00 MasterChef (r) 255 94 1.2/2 1787 0.5/2 0.6/2 0.7/2
CW PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.6/1 995 0.2/1 0.2/1 0.3/1
8:00 Penn & Teller: Fool Us 247 92 0.9/2 1472 0.2/1 0.3/1 0.4/1
9:00 My Z Last Days (s) 247 92 0.3/1 517 0.1/1 0.2/1 0.2/0
Univision PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.0/2 1801 0.6/2
7:00 La Rosa de Guadalupe 0.9/2 1510 0.5/3
8:00 Un Camino Hacia El Destino 1.1/2 2006 0.6/2
9:00 Tres Veces Ana 1.0/2 1885 0.7/2
10:00 Tres Veces Ana 0.9/2 1511 0.6/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.2/0 416 0.1/1
7:00 Mi Corazon es Tuyo 0.2/0 490 0.2/1
8:00 Moisés y Los Diez Mandamientos 0.3/1 518 0.2/1
9:00 La Ronca de Oro 0.3/0 452 0.1/1
10:00 El Príncipe 0.2/0 278 0.1/0
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.0/2 1797 0.8/3
7:00 Caso Cerrado: Edición Estelar 1.0/2 1635 0.4/2
8:00 Silvana Sin Lana 0.9/2 1558 0.6/2
9:00 Sin Senos Sí Hay Paraíso 0.9/2 1730 0.7/3
10:00 Señora Acero 3: La Coyote 1.1/2 2102 1.0/4

Sub-Demo Breakdowns – Wednesday 8/17/16

Big Brother 18” (CBS)
Women 18-34: 1.6/7
Men 18-34: 0.8/5
Women 18-49: 2.2/8
Men 18-49: 1.4/6

American Gothic” (CBS)
Women 18-34: 0.2/1
Men 18-34: 0.1/1
Women 18-49: 0.6/2
Men 18-49: 0.4/1

Rio Summer Olympics” (NBC)
Women 18-34: 4.2/18
Men 18-34: 4.0/21
Women 18-49: 5.8/20
Men 18-49: 5.9/24

Penn & Teller: Fool Us” (CW)
Women 18-34: 0.2/1
Men 18-34: 0.2/1
Women 18-49: 0.3/1
Men 18-49: 0.4/2

My Last Days” (CW)
Women 18-34: 0.1/1
Men 18-34: 0.1/1
Women 18-49: 0.2/1
Men 18-49: 0.1/1

Greenleaf” (OWN)
Women 18-34: 0.49
Men 18-34: 0.17
Women 18-49: 0.83
Men 18-49: 0.33

Suits” (USA)
Women 18-34: 0.38
Men 18-34: 0.32
Women 18-49: 0.46
Men 18-49: 0.39

Mr. Robot” (USA)
Women 18-34: 0.20
Men 18-34: 0.27
Women 18-49: 0.23
Men 18-49: 0.27

Cable Rankings – Wednesday 8/17/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Wednesday, August 17:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
93 61 DUCK DYNASTY A&E 8:00 PM 30 574 0.21
65 39 DUCK DYNASTY A&E 8:30 PM 30 739 0.26
23 14 DUCK DYNASTY A&E 9:00 PM 31 1330 0.48
30 17 JEP & JESSICA A&E 9:31 PM 30 1146 0.39
56 24 WAHLBURGERS A&E 10:01 PM 31 798 0.32
54 33 KING OF THE HILL ADSM 8:00 PM 30 819 0.29
52 21 BOB’S BURGERS ADSM 8:30 PM 30 853 0.34
34 15 BOB’S BURGERS ADSM 9:00 PM 30 1083 0.46
26 11 THE CLEVELAND SHOW ADSM 9:30 PM 30 1190 0.54
15 6 AMERICAN DAD ADSM 10:00 PM 30 1554 0.71
11 1 AMERICAN DAD ADSM 10:30 PM 30 1750 0.78
89 62 AMC MOVIE AMC 9:00 PM 120 583 0.21
10 8 REAL HOUSEWIVES OF NYC BRAVO 9:00 PM 60 1775 0.61
49 72 ANDERSON COOPER 360 CNN 8:00 PM 60 869 0.18
60 64 CNN GREEN PARTY TOWN HALL CNN 9:00 PM 80 778 0.20
58 66 CNN TONIGHT CNN 10:20 PM 40 789 0.20
88 75 NAKED AND AFRAID DISC 9:00 PM 120 598 0.17
25 45 DIARY OF A WIMPY: RODRICK DSNY 8:00 PM 110 1281 0.24
32 69 STUCK IN THE MIDDLE DSNY 9:50 PM 25 1087 0.18
33 70 LIV AND MADDIE DSNY 10:15 PM 25 1084 0.18
37 71 K.C. UNDERCOVER DSNY 10:40 PM 25 1030 0.18
71 74 SOFIA THE FIRST DISJR 8:00 PM 25 689 0.17
68 68 SO MUCH YOU CAN DO DISJR 8:25 PM 5 725 0.19
73 76 DOC MCSTUFFINS DISJR 8:30 PM 25 684 0.16
75 80 QUIET IS DISJR 8:55 PM 5 676 0.16
85 85 MILES FROM TOMORROWLAND DISJR 9:00 PM 25 603 0.13
92 83 DJ NIGHT LIGHT DISJR 9:25 PM 5 577 0.13
86 81 MICKEY MOUSE CLUBHOUSE DISJR 9:30 PM 25 601 0.15
83 77 DJ NIGHT LIGHT DISJR 9:55 PM 5 615 0.16
94 82 MICKEY MOUSE CLUBHOUSE DISJR 10:00 PM 25 563 0.14
45 18 HOLLYWOOD MEDIUM E! 8:00 PM 60 921 0.38
55 23 BOTCHED BY NATURE E! 9:00 PM 60 800 0.32
95 58 BOTCHED: POST-OP E! 10:00 PM 30 548 0.22
63 41 CHOPPED ALL-STARS FOOD 8:00 PM 60 748 0.26
80 56 CUTTHROAT KITCHEN FOOD 9:00 PM 60 639 0.22
87 63 COOKS VS. CONS FOOD 10:00 PM 60 599 0.20
1 40 THE O’REILLY FACTOR FOXNC 8:00 PM 60 2922 0.26
3 60 THE KELLY FILE FOXNC 9:00 PM 60 2267 0.21
2 42 HANNITY FOXNC 10:00 PM 60 2523 0.26
96 54 BIG SCREEN MOVIE FRFM 6:00 PM 150 547 0.23
67 36 BIG SCREEN MOVIE FRFM 8:30 PM 150 733 0.27
66 57 FX MOVIE PRIME FX 7:59 PM 121 736 0.22
81 86 TYRANT FX 10:00 PM 74 621 0.13
91 90 LAST MAN STANDING HALL 8:30 PM 30 579 0.12
21 43 AMERICAN PICKERS HIST 8:00 PM 60 1383 0.25
16 37 AMERICAN PICKERS HIST 9:00 PM 60 1544 0.27
24 22 PAWN STARS: BEST OF HIST 10:00 PM 32 1303 0.33
36 27 PAWN STARS HIST 10:32 PM 31 1061 0.30
40 53 PROPERTY BROTHERS HGTV 8:00 PM 60 965 0.23
20 25 PROP BROS BUY AND SELL HGTV 9:00 PM 60 1428 0.32
17 26 HOUSE HUNTERS HGTV 10:00 PM 30 1498 0.31
19 31 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1453 0.29
42 55 HOMICIDE HUNTER LT JOE KENDA ID 8:00 PM 60 948 0.22
35 50 THE PERFECT MURDER ID 9:00 PM 60 1080 0.23
38 38 SIX DEGREES OF MURDER ID 10:00 PM 60 1010 0.27
53 35 LW LA: A LITTLE EXTRA LIF 8:00 PM 60 842 0.28
22 10 LITTLE WOMEN LA LIF 9:00 PM 62 1382 0.56
27 12 LITTLE WOMEN ATL LIF 10:02 PM 60 1178 0.50
29 78 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1166 0.16
13 52 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 1669 0.23
18 67 LAST WORD W/ L. ODONNELL MSNBC 10:00 PM 60 1488 0.19
78 28 MTV MOVIES MTV 8:00 PM 120 661 0.30
64 20 CATFISH:THE TV SHOW SSN5B MTV 10:00 PM 61 747 0.35
28 19 RIO SUMMER OLYMPICS NBCSN 7:00 PM 300 1173 0.38
69 88 SHIMMER AND SHINE NKJR 8:00 PM 30 709 0.13
76 94 WALLYKAZAM! NKJR 8:30 PM 30 674 0.11
84 93 PEPPA PIG NKJR 9:00 PM 30 609 0.11
74 87 PEPPA PIG NKJR 9:30 PM 30 681 0.13
90 96 DORA AND FRIENDS NKJR 10:00 PM 24 580 0.10
99 97 GO DIEGO GO NKJR 10:24 PM 24 507 0.09
47 51 FULL HOUSE NAN 9:00 PM 30 875 0.23
43 29 FULL HOUSE NAN 9:30 PM 30 941 0.29
44 30 FULL HOUSE NAN 10:00 PM 30 924 0.29
48 34 FULL HOUSE NAN 10:30 PM 30 874 0.28
31 46 NICKY, RICKY, DICKY & DAWN NICK 8:00 PM 30 1091 0.24
61 73 CRASHLETES NICK 8:30 PM 30 772 0.17
49 59 GREENLEAF OWN 9:00 PM 60 869 0.21
8 9 GREENLEAF OWN 10:00 PM 60 2119 0.58
57 49 GHOST HUNTERS SYFY 9:00 PM 60 795 0.23
100 89 PARANORMAL WITNESS SYFY 10:00 PM 60 505 0.12
14 13 BIG BANG THEORY TBS 8:00 PM 30 1582 0.48
9 5 BIG BANG THEORY TBS 8:30 PM 30 2114 0.71
5 2 BIG BANG THEORY TBS 9:00 PM 30 2197 0.72
6 4 BIG BANG THEORY TBS 9:30 PM 30 2186 0.71
4 3 BIG BANG THEORY TBS 10:00 PM 30 2228 0.71
7 7 BIG BANG THEORY TBS 10:30 PM 30 2139 0.70
51 48 MY BIG FAT FABULOUS LIFE TLC 9:00 PM 61 861 0.23
98 79 LOVE AT FIRST KISS TLC 10:01 PM 62 513 0.16
39 47 CASTLE TNT 8:00 PM 60 967 0.23
46 65 CASTLE TNT 9:00 PM 60 882 0.20
59 92 MAJOR CRIMES TNT 10:00 PM 60 784 0.12
82 100 ANDY GRIFFITH SHOW TVL 8:00 PM 30 617 0.07
97 99 EVERYBODY LOVES RAYMOND TVL 8:30 PM 30 520 0.08
77 95 EVERYBODY LOVES RAYMOND TVL 9:00 PM 30 668 0.10
71 98 EVERYBODY LOVES RAYMOND TVL 9:30 PM 30 689 0.08
70 91 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 691 0.12
62 84 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 766 0.13
41 32 LAW & ORDER: SVU USA 8:00 PM 60 955 0.29
12 16 SUITS USA 9:00 PM 61 1682 0.42
79 44 MR. ROBOT USA 10:01 PM 69 652 0.25

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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