Video is such a powerful tool that if your company is not using video marketing then it is leaving a lot of money and growth on the table. This is because a video can tell a story in a way that text and images can’t. People respond better to video since they are bombarded with ads all day and a video can be a passive way to consume content.
The trick is to know where to place your videos for maximum effect. There are a lot of platforms available but not all of them will give you the results that you are looking for. In this article, we will go over what some of the best places are to plug your company’s video so you can get the best results.
1 – YouTube
The most obvious place to start is placing your video on Youtube. It is a platform built specifically for hosting videos from anybody and everybody. It is an extremely effective marketing tool due to the fact that it is the second largest search engine after Google. This makes it an ideal place to find your target audience since just about everybody is there.
It takes learning a bit of Youtube SEO to make sure that your videos show up high in the search results. Creating the ideal thumbnail by removing background from an image and adding a better background is a good way to start so you can make sure that your video stands out.
You should also structure the video in an organized way with a clear introduction, body of content, and conclusion. This will keep audience retention high which means that many people are watching a lot of the video. This is an important metric for Youtube to determine how to show the video.
Tailor your video for the audience you want by identifying your ideal customer and you will have a very powerful marketing tool.
2 – Facebook
Facebook has billions of users on the platform every month. This presents a fantastic opportunity to reach your target market. Using video is the most effective way to do this and is essential to get right.
The Facebook algorithm is much different than Youtube’s so it’s important that you understand how to approach video marketing on the platform. Make sure to upload a video to the platform itself and use the Facebook video player instead of asking users to click away to Youtube or another video platform.
3 – Instagram
Instagram is the first social media platform to use soundless videos that start automatically. This is because Instagram is used by people on their phones and usually in public so they don’t want sound to start automatically. Make videos with clear subtitles or banners with text without any sound.
Short videos that last less than a minute are the best practice. People have a short attention span and won’t engage for long with a long video. Get your point across quickly and you’ll have better engagement.