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3 Tips to Generate B2B Leads on LinkedIn

If you are a B2B business and you are struggling to increase the leads that are coming in every month you need to start using LinkedIn for your lead generation. LinkedIn has over 660 million users as of 2020 so it is a massive opportunity for your company!

Here are 3 top tips that will help you generate B2B leads on LinkedIn.

1. Optimize your profile

The first thing you need to do is to optimize your LinkedIn profile. Make sure that you have a nice looking logo and banner image for your LinkedIn company and personal profile. Chances are, when you start doing outreach on LinkedIn you will get a lot more visitors to both your personal profile and your company page so you have to make sure that they look the part!

Take our company Pearl Lemon Leads as an example. We are a local B2B Lead Generation agency in London. And if you look up our founder Deepak Shukla, you will see that his LinkedIn profile is optimized to the tee!

His profile picture has a microphone in it – subtly hinting that he loves to be a podcast guest. His banner image shows the logo and clearly states the benefit he provides to his customers. And if you are trying to generate leads on LinkedIn then that’s exactly what you should do!

Next is content!

2. Publish content consistently

Part of the reason that LinkedIn has blown up so much is because of the content piece on the platform. You can now publish posts, articles, and even videos on there and you should take advantage of every medium and opportunity to tell your story to the world.

As with all social media platforms, it’s super important to publish content consistently. Make sure that you publish a post several times a week on a regular basis and that you like and comment on other peoples’ posts in your industry. LinkedIn is a great place to create an online community because every time you interact with someone you are getting another view on your profile. And the more views you get the more leads you could get from the platform. It’s as simple as that!

3. Use a Linkedin outreach tool

Last but not least, you should definitely check out some LinkedIn outreach tools. One great example is LinkedHelper. It’s an incredible tool that sends out messages and connect requests for you throughout the day. It could be set up to send 100-200 requests per day and in a way that looks genuine and organic.

How do you use the tool?

First, search for a specific audience that you want to reach out to. Then, save them all into LinkedHelper. Next, write a template message and enter in their first name (the tool does it for you, you just need to select the field).

Now you are ready to start your outreach. Click to start the process and the tool will work on its own in the background while you do your other work. This will save you hours of time so definitely do it!


We hope that this guide on LinkedIn lead generation has been helpful to you. If you have any questions or if we missed something that you would like to add to our guide please leave a comment below!



Written by Rajiv. He is writing content for Serpwizz. You’ll find me playing with my dog Gizmo in between copious cups of coffee and even the odd donut or three 😛