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13-Million Viewers for ‘Thursday Night Football’ in 2015

Total Viewership Up Six Percent From 2014

Based on the 16 games of the 2015 schedule, “Thursday Night Football” on CBS and NFL Network (and over-the air stations) averaged 13.0 million viewers, which was a six percent increase from last year’s 12.3 million.  Results in target adults 18-49 were a 7.9 rating/14 share, which was a rise of five percent from 2014. 

The scoop: All eight Thursday night football games games on CBS/NFL Network during weeks 2-8, and 14 resulted in the No. 1-rated and most-watched program on television in primetime for that night across all networks. In addition, the simulcast on NFL Network was the No. 1-rated and most-watched program on cable television for Weeks 2, 3 and 4.  All six Thursday night  primetime games on NFL Network and over-the-air stations (weeks 9-16) were the highest-rated and most-watched program on cable television for each of the Thursday nights they aired. 

The reality: Unlike NBC, which must start from scratch on Sunday in first quarter after football season, CBS is better positioned on the evening thanks to anchor “The Big Bang Theory.”

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