Coming up with the right logo for your business could be the difference between crashing and burning or growing and thriving. It helps you build your brand, get recognized, and increase sales. So how will you go about designing the right logo? What are the elements that make it successful? How do you find the best logo design companies? In this article, we’ll go over them.
One of the main purposes of a logo is to ensure visitors and first customers remember your business and keep you in mind if they ever need products/services you offer. This is one of the main ways you can encourage repeat shopping and build a brand for yourself.
This all would not be possible if your logo isn’t distinct and memorable enough. It will just blend in with other stuff in people’s minds and they’ll forget about it, which will hurt your brand-building efforts.
So, how can you make your logo recognizable? This is one of the key things that you constantly need to be asking yourself when designing your logo:
- Make it distinct: one of the key things for something to be recognizable is for it to be unique. Including uncommon shapes, fonts, etc. is an easy way of leaving an imprint in your clients’ minds.
- Use familiar elements: if a logo is completely unconventional, it makes it hard to actually remember it. It registers as too convoluted, and people will just block it out. So, while you need to make it distinct, you still need to use familiar elements to make it more recognisable.
- Make use of unconventional techniques: There are many modern techniques you can use to make your logo more special. For example, you might want to use 3D elements or 3D product visualization in your logo to make it stand out more. If you truly want to make it recognizable, you shouldn’t spare any effort.
Almost all logos include text — it is an easy way to include the name of your company and aid in its memorability. It isn’t a universal answer, and it shouldn’t be included, but the inclusion of text is better than its exclusion in a lot of circumstances.
In such instances, it is almost always better for the text to be readable. In a lot of cases, it doesn’t make sense to include text if you’re going to make it unreadable, to begin with. If you’re going to do that, you should just include abstract shapes instead of text.
Company logos now don’t just appear on your website or a promotional pamphlet, they appear on mobile phones, search engines, and much more. And, the same full-sized logo isn’t suitable for a lot of these different types of displays.
So what’s the answer here? Well, a clear solution that many businesses from small to fortune 500 use nowadays is creating and maintaining different versions of the logos. With the main, full-sized logo being the primary one, and smaller logos being a reduction of the primary logo. We see this with Google, Apple, Coca Cola, and many more brands out there. It is a smart, intuitive way of making clients remember your business.
#4 Conforming to Industry Standards
Being conformist is bad, especially in the world of logo design. But you know what’s worse? Being random. If you’re going to design a logo and establish a brand in a certain sector, you need to learn that sector’s standards. This would make your logo feel less foreign for return clients that depend on services from that sector. Otherwise, your logo will stand out, but in a bad way, making your company and services look unprofessional. It is always about striking a balance between conformity and randomness.