To sign up for our daily email newsletter, CLICK HERE
The healthcare industry was at the forefront of fighting the disease and helping patients recover during the COVID-19 pandemic. However, after the end of the pandemic, the industry has been unable to attract new nurses and care workers. As hospitals and care homes struggle to find new talent, healthcare recruitment agencies have taken the lead. Agencies have come up with various strategies to attract skilled workers.
5 Questions About Healthcare Recruitment Strategies
Despite the effectiveness of the strategies of healthcare agencies, there are still many questions about them. Here are the answers to the five common questions about healthcare recruitment strategies:
1. Can Technology Really Help with Recruitment?
Modern technology is the biggest tool in the hands of nursing recruitment agencies of today. Utilising various technological tools, agencies have figured out how to reach as many people as possible. It is also important for recruiters to understand the importance of social media. Although job boards and networking websites will always be important, expanding your reach wouldn’t hurt your cause.
Everyone from a small healthcare agency in the UK to a global recruitment platform makes use of multiple channels to connect with qualified and skilled professionals. You can also simplify the hiring process by using digital planners and setting a timeline for sending emails and job offers. Where automation makes it easier to respond to candidates, analytical tools help you with decision-making.
2. Can a Strong Employer Brand Improve Recruitment Rate?
If you are struggling to hire new nurses and carers, the problem could be about your brand’s image. In today’s digital world, everyone checks online reviews before making any decision. If a candidate looked up your care home or hospital online and didn’t find good testimonials from your previous employees, they won’t be keen on joining you.
However, if you have a strong employer brand and testimonials from your staff to back all of your claims of offering a healthy work environment, it will be easier for you to attract candidates. You can also use your brand’s image to stand out from your competitors. If a brand’s image shows it to be different from its competitors, it will have no trouble with recruitment.
3. Why is Continuous Training Important for Attracting Professionals?
Whether you are a nurse recruiter in a hospital or a care home, one thing you must understand is the importance of continuous training. With the advancement in technology, the healthcare industry has also undergone some changes and it continues to change more day by day. In order to adapt to a changing industry, nurses and carers must also get regular training. If you don’t conduct regular training sessions for your staff, you will only be hindering their growth.
However, if a hospital invests in the regular training of its staff, it will not only help them grow but also improve the quality of care for its patients. Ongoing training opportunities will also help you attract new healthcare professionals. When candidates see that they can improve their skills by working with you, they would love to join your team.
4. Are Diversity and Inclusion Good for Healthcare Recruitment?
The only way forward for the healthcare industry is a diverse and inclusive workforce. There are multiple ways diversity and inclusion can be fostered in your healthcare recruitment. A few things that can help with building diversity and inclusion in the workplace include non-biased recruitment and internal policies. You can also participate in cultural exchanges to keep your workforce diverse.
UK nursing recruitment agencies place special focus on making their teams diverse and inclusive. Overseas nurse recruitment will also help patients from different cultures feel more comfortable at a healthcare institute. It may be difficult for hospitals and care homes to find a diverse workforce but they can count on platforms like ESGO Healthcare Solutions to help them out.
5. How Effective are Competitive Pay and Benefits?
Competitive pay and benefits are just as important in healthcare recruitment as a good work environment. Nurses and carers of today will not settle for less, which is why they want both benefits and a healthy working environment. Here again, you should focus on being better than your competitors, otherwise, you will lose your candidates to them.
It is also important to remember that competitive pay is important regardless of the job you are advertising. Competitive pay and incentives make professionals feel valued which is why this strategy can help you with not only nurse recruitment but also for hiring any healthcare worker.
