5 Localized Marketing Tricks That Will Help You Make More Sales

As a business owner, you might want to attract web traffic from a localized area. For instance, your company might have a physical location, or it could be that your ideal customers are concentrated in one area.

Regardless of the reason, you’ll need to know how to make your website more visible to people in that specific region like, for example, in adelaide web design .So, in this article, we will provide you with five localized marketing tricks that will help you get more traffic from your desired location, and increase sales for your business. 

Invest in paid ads to target phttps://marketingsweet.com.au/web-designer-adelaide/eople in a specific location

Most paid advertisement platforms will allow you to target internet users in a particular geographical area. So, if you’re looking to promote your local business, or your ideal customers are concentrated in a specific area, this can help drive the right people to your website.

To create localized online advertisements, you can use platforms like Google Ads, Facebook, Yelp, or Instagram. Many of these platforms will allow you to pay for ads and target people in a particular area. 

You’ll also be able to choose filters that allow you to target people based on specific interests, demographics, or buying behaviors. To ensure that these ads will be effective, check out WebFX’s guide on online local advertising for more information and ideas on how to advertise locally. 

Publish content with a local angle to attract your ideal audience

If you can create high-quality and engaging content that your ideal customers will be interested in consuming, you’ll be able to drive more valuable traffic to your website. And, when you’re trying to attract people from a specific area, it’s a good idea to create localized content.

For instance, an estate agent could create a round-up of the best local interior stores, or a dog groomer could put together a list of dog-friendly cafes in the area. To give you some inspiration for creating localized content, let’s study this example from a website that regularly uses this tactic. 

John Baethke & Son Plumbing is a local company in Chicago that attends to residential and commercial plumbing needs. On their blog, they publish content with a local angle to provide helpful information for Chicago residents. For example, take a look at their post on how to protect your Chicago drinking water from lead poison with the equity program.  

The blog post speaks directly to people in Chicago, and it tells them how they can qualify for the equity program so they’ll be able to protect their drinking water. By targeting the people who live in the area where their business is located, they’ll drive more prospective customers to their website and, consequently, make more sales. 

You can also do something similar for your website by making sure you create blog posts related to specific issues in the area where your business is located. Although, just remember to ensure your content is relevant to the types of products or services you provide. 

Target local keywords with your website copy 

When writing your website copy, you’ll want to target local keywords. To do this, you can use keyword research to see what relevant searches people are carrying out in your area.

To conduct keyword research, use specialist tools like Ubersuggest or Moz’s keyword tool to search for specific keywords or search terms that people in your target audience have entered into search engines. Many keyword research tools will allow you to input your preferred country or a more specific location to make your research as precise as possible. And this will help you get a list of keywords that are suited to the location you’re targeting.

When selecting keywords for your copy, make sure that you consider the search intent behind them. For example, some might be commercial keywords that are fit for your web pages where people can make a purchase. Then there are informational keywords that can help you attract people who need advice or more information. These should be incorporated into your blog posts and content marketing.

To provide you with some inspiration, let’s take a look at a company that does a great job of targeting local keywords with its copy. 

Dennis Hernandez & Associates, PA is a law firm that specializes in providing services for victims of personal injury cases. On their website, they have a page that sheds more light on their services as a Tampa car accident lawyer.

And, if you look through the page, you’ll notice the uses of location-specific keywords that help the website appear in local searches. In fact, this page ranks on the first page of Google for keywords containing “Tampa” that have a collective monthly search volume of 700. This is the number of locals they’re likely to reach each month just through Google. 

So, it’s well worth putting plenty of thought into how you can incorporate relevant keywords into your website copy to boost your local SEO and reach your ideal audience. 

Create effective location pages for your website 

If your business has multiple locations, you should dedicate a web page to each one. This is an effective tactic because it can show both customers and search engines where you’re based and which areas you serve.

Some of the details that should be included on your location pages are your business name, address, and phone number. You can also mention your business hours, location landmarks or even embed a Google Map so visitors can view your location quickly and easily. Another way to optimize your service page is by adding photos or videos of your workplace or the surrounding area and using location-specific alternative text to describe them. 

Now let’s study how the following businesses have created and optimized location pages for their websites. 

Excel Builders is a company that offers home building and renovation services. They serve several areas and, for each one, they have a separate location page. For instance, they have a  location page all about how they’re a Maryland custom home builder. Here, they include relevant information, like their office phone number and specific content related to their services in Maryland.

They also include other details like ideas for custom luxury homes that people can build in Maryland. This is an excellent example of a good location page because they’ve used relevant local keywords to optimize the page and provided all the necessary details.

My Visa Source is an immigration law firm that operates in two locations. As an award-winning immigration law company in Vancouver, they’ve taken some steps to optimize their location page so the right people will be able to find them. 

They’ve included the address and phone numbers of their office in Vancouver. They’ve also embedded a Google Map on the page that can help visitors get directions to their office. These tactics are very effective because they help both people and search engines know exactly where they are located. And these are techniques that you should be noting down if you also want to optimize your location pages effectively to attract the perfect customers.  

Secure links from relevant local websites

Getting links from relevant local websites can help drive more traffic to your site, as well as boost your SEO. Local links also give people (and search engines) a better idea of where you’re based, so more relevant traffic will come your way.

If you want to build links on local sites, one way to do that is by reaching out to local communities or blogs to ask if you can write guest articles for them that will include links back to your site. To do this, you can simply search Google using this kind of search term — “[your niche] + blog + [your location]”. 

For instance, if you provide gardening services in Oklahoma, you can search Google with the term “gardening blog Oklahoma,” and you’ll find different sites in Oklahoma that are in the gardening niche.  

You’ll then be able to contact these websites with a personalized pitch to ask if you can contribute a post to their blog. It helps to follow the editors of these blogs on social media before pitching to them via email. This will help you connect with them so you can get some information to make your pitch more personalized.

When you’re looking to build local links, make sure you focus on finding high-quality sites to write for, because this will improve your credibility and increase the chances of getting your website seen by your ideal audience. 

And, if you think the process of link building will take up too much of your time, there’s no need to worry. You can always take a look at our manual local citation building service if you want help with building local links that will improve your search engine rankings and get you in front of your ideal audience. 

Summary

If your business has a physical location or is targeting people in a particular area, you need to make sure that you’re implementing effective localized marketing techniques.

Some of the ones we’ve listed here include investing in paid advertisements, publishing content with a local angle, and making sure you target local keywords. By starting with these, you’ll be able to position your business in front of the right prospects that will help you make more sales in your desired location. 

Author bio & headshot:

Adam Steele is the COO at Loganix, an SEO fulfillment partner for agencies and marketers. We build easy-to-use SEO services that help businesses scale. If you liked this article, please check out our SEO guides and templates on the Loganix blog.