If you want to create a robust online presence, you might try to focus more on marketing. While this is not a bad idea, you might be missing something important.
Whichever marketing strategy you put in place, your potential clients will eventually land on your website. Therefore, the best way to boost your online presence is to give your website the best shot. In particular, you should consider having a dedicated server for your hosting.
Here are the top 5 reasons why your business needs a dedicated server:
1. Comprehensive Security
Security is paramount when doing anything online. This is because cybercrime has become so rampant that it forces companies to spend millions of dollars on cyber security.
Fortunately, dedicated hosting on Linux and other reliable platforms will adequately address your security needs. With a shared server, your site can likely get hacked, leading to the exposure of private client data. This is not the case with a private host.
Since you will not be sharing server resources with anyone else, the chances of someone hacking your website will be extremely low.
Using a shared server means you’ll share resources with other users. Shared CPU power, storage, and RAM can lead to downtimes due to overloads. If you use your own host, you will have complete control over all of the resources. For example, you can decide on which software to use in your workflow and which third parties to collaborate with.
You’ll also have the freedom to choose which platforms to leverage. On the other hand, a shared hosting environment may restrict your choice to only what the provider allows.
3. Improved Performance
Dedicated servers offer better performance than shared ones. They do this by optimizing websites’ uptime. Remember that even a brief downtime can cause a major disaster in your company. The lapse can cost you a lot, especially if you serve many clients online.
Improved performance comes with additional benefits. For example, if your website pages load faster, your potential clients will have no reason to move to your competitors’ sites. Additionally, when many users stay longer on your site, your bounce rate will be lower. Over time, this will positively affect your site’s ranking and SEO, making it appear on top of the search engine results page. By extension, this will help many searchers find you on Google and other search engines.
As your business grows and brings many advantages with it, your need for more resources will also increase. Unfortunately, you won’t be able to get more resources on a shared platform. Attempting to use more resources on such a platform may affect you and other server users by slowing everything down.
With a dedicated server, there’ll be no limit to how far you can scale up. It will be upon you to decide how much RAM or CPU power you need.
Even though the initial cost of installing a dedicated host is significant, the long-term benefits are worth the cost. Once you install the server, it will serve you for many years at little or no additional cost, unless you want to upgrade. This is not the case with shared platforms, where you’ll be required to pay monthly or annual subscriptions, which add up over the years.
You’ll notice that as your business grows, it will be easier and more cost-effective to upgrade your dedicated server than migrate from a shared to a dedicated platform.
Consider Dedicate Servers for Your Organization
Now you have all the reasons you need to install a dedicated server. This initiative will pay off in the long run, benefiting your team and business. If this sounds like something you want to try, look for a reliable and experienced provider for the job.