It’s a common issue of e-commerce stores that the potential customers leave the website shortly after entering it. Changing trends can cause this problem but most of the time it’s the store not being run the way it should be. How to prevent this kind of situation?
According to Web Monkey Online, a big percentage of e-commerce industry focuses only on the sales instead of the ways of gaining the customer’s interest. There are many ways to keep the customer online for longer. A good starting point is to understand the client’s needs and match it with your online business.
Below you can find six essential tips that can help you get more traffic and long-lasting attention.
Targeted Blog Content
People want to read about the things they wanna buy and stuff connected to them. Think of what kind of content you should provide them to keep their interests. Show them how passionate you can be about the product and its background. Surprise them with a daily/weekly dose of news and inspiration connected to your display. Reading high-quality content impacts imagination which is a strong part of a customer journey. A good piece of textual material can become your key for purchase.
Not only a good product description but also a good deal is important to keep your customer interested. Try to surprise the customer with promotions, regular sales or influencer’s code offers. If you work in a luxury store, prove to your customers that the product is worth the price. Moreover, help is always attractive. Consider spending some % of the sales for a charity. People would like to contribute to it, which will make them more eager to buy in your store. Not to mention how it can boost the opinion about your business.
Interesting Content on Social Media
Remember that images work better than text, and videos work better than images. By following this lead, you can gain much bigger interest in your store. Provide people with a daily dose of pictures, create situations in which your product can be used, interact with your customers’ imagination.
Help the Customers Experience Your Brand
It is really important to present your business form the best side. A good way to do it is staying transparent and building understanding between your business and clients. If you can’t meet them personally, organize live meetings on social media to keep them closer to you. Satisfy them with reliable information about the store. Remember that this experience works both ways. If you want your customers to stay online longer, you should let your business get to know them Gather information about your customers and potential ones, analyze it and act.
Build Their Engagement
People love to become engaged in things they are interested in and feel comfortable with. What you should consider is how to make them become a part of your e-commerce site. Make them want to interact with you by personalizing your approach to them. Creating your own society with the customers can help your keep long-lasting relations and gain more clients.
Build Up a great Communication System
Communication is the key! It’s never enough information to the customer. They are constantly interested, they like to hesitate, they always want to know more, they ask uncomfortable questions and demand you to give a concrete answer. Whenever you receive a call, act friendly, try your best to help and dispel doubts. Work on the speed of response. Daily you may receive many messages from different Social Media. Don’t let the customer wait too long. Even to most loyal ones can leave you at some point.
The Bottom Line
You don’t need to make such a big effort to keep your customers long-standing online. All you need it the idea of how to target them and get their attention in a catchy way. Ask yourself what you would like to experience as a customer, then come up with unique ideas matching your style and products and create the best marketing strategy. Don’t forget to measure your effectiveness.