What follows are the fast affiliate results for Friday, March 25 broken out by network and by each half-hour. Keep in mind that these ratings are time period based.
-Total Viewers:
CBS: 5.64 million, ABC: 4.49, NBC: 4.25, Fox: 2.29, CW: 607,000
-Adults 18-49:
CBS: 1.6 rating/6 share, NBC: 0.9/ 3, ABC: 0.8/ 3, Fox: 0.6/ 2, CW: 0.2/ 1
———-
8:00 p.m.
ABC – Last Man Standing (R)
Viewers: 4.64 million (#3), A18-49: 0.7/ 3 (#2t)
CBS – NCAA Basketball
Viewers: 5.92 million (#1), A18-49: 1.6/ 7 (#1)
NBC – Caught on Camera with Nick Cannon
Viewers: 3.64 million (#3), A18-49: 0.7/ 3 (#2t)
Fox – Sleepy Hollow
Viewers: 2.66 million (#4), A18-49: 0.7/ 3 (#2t)
CW – The Vampire Diaries (R)
Viewers: 771,000 (#5), A18-49: 0.2/ 1 (#5)
———-
8:30 p.m.
ABC – Dr. Ken (R)
Viewers: 3.78 million (#2), A18-49: 0.7/ 3 (#2t)
CBS – NCAA Basketball
Viewers: 6.95 million (#1), A18-49: 1.9/ 8 (#1)
NBC – Caught on Camera with Nick Cannon
Viewers: 3.41 million (#3), A18-49: 0.7/ 3 (#2t)
Fox – Sleepy Hollow
Viewers: 2.39 million (#4), A18-49: 0.6/ 3 (#4)
CW – The Vampire Diaries (R)
Viewers: 590,000 (#5), A18-49: 0.2/ 1 (#5)
———-
9:00 p.m.
ABC – Shark Tank (R)
Viewers: 4.06 million (#3), A18-49: 0.8/ 3 (#3)
CBS – NCAA Basketball
Viewers: 5.10 million (#1), A18-49: 1.4/ 5 (#1)
NBC – Grimm
Viewers: 4.20 million (#2), A18-49: 0.9/ 3 (#2)
Fox – Second Chance (season or series finale)
Viewers: 2.03 million (#4), A18-49: 0.5/ 2 (#4)
CW – The Originals
Viewers: 535,000 (#5), A18-49: 0.2/ 1 (#5)
———-
9:30 p.m.
ABC – Shark Tank (R)
Viewers: 4.71 million (#2), A18-49: 1.0/ 4 (#2)
CBS – NCAA Basketball
Viewers: 5.69 million (#1), A18-49: 1.7/ 6 (#1)
NBC – Grimm
Viewers: 4.31 million (#2), A18-49: 0.9/ 3 (#3)
Fox – Second Chance (season or series finale)
Viewers: 1.20 million (#4), A18-49: 0.5/ 2 (#4)
CW – The Originals
Viewers: 530,000 (#5), A18-49: 0.2/ 1 (#5)
———-
10:00 p.m.
ABC – 20/20
Viewers: 4.87 million (#2), A18-49: 1.0/ 4 (#2)
CBS – NCAA Basketball
Viewers: 5.81 million (#1), A18-49: 1.8/ 7 (#1)
NBC – Dateline
Viewers: 4.69 million (#3), A18-49: 0.9/ 3 (#3)
———
10:30 p.m.
ABC – 20/20
Viewers: 4.89 million (#2), A18-49: 0.9/ 3 (#3)
CBS – NCAA Basketball
Viewers: 4.36 million (#3), A18-49: 1.3/ 5 (#1)
NBC – Dateline
Viewers: 5.26 million (#1), A18-49: 1.0/ 4 (#3)
Source: Nielsen Media Research
FROM NBC
NBC IS FRIDAY’S TOP NON-SPORTS NET IN 18-49, “DATELINE NBC” IS THE #1 NON-SPORTS PROGRAM OF THE NIGHT ON THE BIG 4
“GRIMM” RETAINS 100% OF LAST WEEK’S FAST-AFFIL 0.9, GROWS IN TOTAL VIEWERS FOR A SECOND STRAIGHT WEEK
“CAUGHT ON CAMERA” MAINTAINS 100% WEEK TO WEEK IN 18-49, MATCHES A FIVE-WEEK HIGH
THIS SEASON, “GRIMM” IS AVERAGING A +92% LIFT GOING FROM L+SD TO L+7
Friday Primetime Results:
NBC ranks #2 for the night among the Big 4 networks in adults 18-49 and is #1 excluding sports.
An encore telecast of “Dateline NBC” (1.0/4 in 18-49, 5.0 million viewers overall from 10-11 p.m. ET):
· Is the #1 non-sports show of the night in 18-49 and total viewers on the Big 4 networks.
· Is #1 or tied for #1 for the night, excluding sports, in adults, men and women 25-54.
· Maintains +100% week to week in adults 18-49 (1.0 vs. 1.0) and adults 25-54 (1.4 vs. 1.4) to match four-week highs (best since Feb. 26, 1.2 in 18-49, 1.8 in 25-54).
· Will add substantial viewership via time-shifting — The prior week’s “Dateline” increased by +33% in 18-49 going from L+SD to L+3 (0.99 to 1.32) and 1.2 million persons in total viewers (5.2 million to 6.4 million).
· Upscale: “Dateline” delivers a solid upscale audience, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes.
“Grimm” (0.9/3 in 18-49, 4.3 million viewers overall from 9-10 p.m. ET):
· Maintains 100% of last week’s 0.9 in these prelim fast-affiliate ratings and 90% of last week’s official-national 1.0.
· Grows week to week in total viewers for a second straight week (4.253 million vs. 4.202 million on March 18 and 3.911 million on March 11).
· Maintains a 0.9 rating or higher in adults 18-49 for a seventh consecutive telecast.
· Builds on its lead-in by +29% in adults 18-49 and +21% in total viewers.
· Will increase dramatically from these numbers via time-shifting:
o L+3: The previous telecast of “Grimm” grew by +63% in 18-49 going from L+SD to L+3 (0.95 to 1.55) and 1.8 million persons in total viewers (4.2 million to 6.0 million), for the biggest 18-49 and total-viewer lifts of the night on the Big 4.
o L+7: “Grimm” has increased by +92% this season in 18-49 rating (from a 0.91 to a 1.75) and more than 2.4 million viewers overall (3.9 million to 6.4 million) going from L+SD to L+7.
o Upscale: “Grimm” is capturing a strong upscale audience this season, indexing at a 111 among adults 18-49 living in homes with $100K+ incomes (“most current” including L+3).
“Caught on Camera With Nick Cannon” (0.7/3 in 18-49, 3.5 million viewers overall from 8-9 p.m. ET):
· Retains 100% versus last week in adults 18-49 (0.7 vs. 0.7).
· Matches a five-week high in 18-49 (equaling its best since Feb. 19, 0.8).
· Ties for #2 in the time period and ties for #1 non-sports, in adults 18-49 and adults, men and women 25-54.
In Late-Night Metered Markets Friday Night:
· In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 2.8/7; “Late Show with Stephen Colbert,” 1.1/3, with an encore delayed by an NCAA overrun; and ABC’s “Jimmy Kimmel Live,” 1.7/4 with an encore.
· In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 1.0/4; “Late Show,” 0.3/2, with an encore delayed by an NCAA overrun; and “Jimmy Kimmel Live,” 0.5/2 with an encore.
· From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, “Late Night with Seth Meyers” (1.4/4 in metered-market households with an encore) beat CBS’s “Late Late Show” (0.7/2 with an encore delayed by an NCAA overrun). In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49 with an encore) topped “Late Late Show” (0.2/1 with an encore delayed by an NCAA overrun).
· At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.
Caught on Camera and Grimm were relegated to a smaller station in the Detroit market last night
NBC has some options for that 8pm hour next season, the two frontrunners in my opinion should be either Laura or The Blacklist. I think The Blacklist would fit perfect on Fridays especially if they go with the Little Big Shots option on Thursdays which will change the first two hours of the night as I can see an hour of comedies following LBS plus The Blacklist won’t have to be interrupted by Thursday Night Football in November and December.
NBC isn’t putting their strongest Thursday performer on Friday. But Mysteries of Laura does sound like a good option now that Heartbeat has flopped
Actually it’s not out of the question because if they go with LBS on Thursdays then I can see them going with comedies behind it which leaves the 10pm hour open for a drama and it depends on which one they choose there. If The Blacklist doesn’t go there it will air either on Wednesdays at 8pm or Fridays at 8pm but like you said I think they go with Laura first on Fridays rather than The Blacklist.
NBC is bereft of strong performers. The Blacklist gets about 6 million viewers. Moving it is like moving the music stand of the Titanic.
Oddly enough, I really liked Second Chance. Great acting and got much better overtime. But a show like this is either a modest hit or a flop on broadcast nets.
Still feel Grimm will get a final season.
And I still contend Mysteries of Laura would be a solid 8PM NBC option on Friday
Out of curiosity, what kinds of shows do you think would hit it big?
Not a trap. I’m genuinely curious (though I may disagree! 😉 )
Since I’ve detailed many times what I’d do, I won’t repeat it unless someone wants me to. 🙂
In the age of DVR, internet, and all other things, nothing is going to be that massive anymore. We live in a new era. Shark Tank can’t even score a 2.0 Demo on Friday now this season and it could last season. Apples to oranges. You go with what works and what doesn’t look like a bad repeat at 3am
Thanks for the response, but I was hoping for something more specific, like my “do shows not produced by the usual flop-makers, shoot on film, buy a tripod for the cameramen, hire real directors and actors who can act, stay away from fake-edgy concepts that only sound good at a Hollywood cocktail party, do more subjects that can be told effectively in 45 minutes and are not mini-series stretched to five boring seasons, stop hiring SNL rejects…
That sort of thing. 🙂
You don’t have to of course.
I of course totally disagree with the idea you can’t have a hit any longer. if a re-run of NCIS can get 10 million viewers, why can’t new shows?
On Shark Tank, it never was much of a hit and I’ll venture that it’s a concept that’s played out and it’s losing viewers for a variety of reasons.
History had a relative hit with Pawn Stars, but they tinkered with it, added scripted parts that were painful to watch, started shaking the camera more and more and presto-change-o people stopped watching (I was one of them I’ll confess)
You are going by viewers. Would you prefer networks go more old skewing? NCIS is pretty old skewing. CBS in itself is pretty old skewing. But the networks for the longest have been about what sells. Harry’s Law could put up 8-10 million viewers a night yet had a 1.0 Demo. Got canned. Demo. But now a lot look at Live plus 3 and 7. What sells. A big selling point is if their own network is the distributor and all that.
I’d prefer the networks not to care about the age of their viewers given there’s no reason for them to.
Every large audience is good to have and should be reached for.
Harry’s Law is the forever false example that is cited over and over, so I don’t blame you but I’ll remind you of a few facts about it:
1 – It was not a hit in overall audience.
2 – It was not a hit in any way, shape or form.
3 – The network didn’t like its star and had run-ins with her.
In other words, there was never a real reason to renew it in the first place but given it was doing slightly better than some of the flops that were renewed at the time (already! 🙁 ) they unleashed the ageism card.
That doesn’t mean you get more money from any particular group of people overall.
Live+7 also doesn’t sell.
Literally.
Advertisers don’t buy Live+7 (or C7 for that matter).
They do buy C3, which of course makes live viewers a lot more valuable (and me a lot less I guess… 😉 )
Being the distributor is also not a selling point. It a false reason they use to renew their own flops rather than another studio’s flops (or ask for deep discounts!)
It is actually part of the problem.
Syndication arms have to have product (no matter how poorly rated) or they’re out of business, so they pressure the network to renew a minimum number of flops.
But with all that, I’m still curious what you would do specifically to right the good ship Network TV.
Again it’s OK it you don’t want to share (or if you don’t know it’s also OK).
I did appreciate your responses however (and yet one more chance to try and straighten the record on Harry’s Law!)
Boy that Sleepy Hollow keeps luring them in… Another brilliant decision made in Fox…
FRIDAY 3/25/2016 FINAL NATIONALS: CBS and TBS Top Prime Time with NCAA Sweet Sixteen https://programmingins.wpengine.com/?p=6731