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7 Local Search Engine Optimization Tips You Must Know About

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If you’re looking for a way to increase your rankings on the various search engines, then this blog post is just what you need! In this article, we will talk about few local seo tips that can help get your business found by more of your target audience.

  1. Use exact match keywords for local listings

Numerous studies have shown that using the exact keywords on a Google My Business listing as you do in your web page content will increase your chances of being found. 

Make sure to fill out all available fields with complete and precise information, including address details along with keyword-rich descriptions tailored towards benefits customers can gain from working with you or visiting your business location. It turns out to be one of the best local seo tips.

  1. Optimize your Google My Business page for local listings

Here are a few tips to help you optimize your GMB listing: Make sure that the “Name” field on this page matches the name of your business. This will increase trust with potential customers. 

Add correct details about your location, including address and phone number so search engines can find it easily. Use keywords in these fields, but don’t overdo it; remember, not every client is looking for organic SEO services. There should also be information about who manages this account (i.e., the company’s representative).

  1. Use Google Search Console

If you haven’t done it yet, set up your business with Google My Business and verify the listing by phone. Then connect this account to your website’s property in Google Search Console (formerly known as Webmaster Tools). 

Once that is complete, create a new “Search Analytics” report for keywords related to your industry. This way, you’ll be able to see how many people are searching for services like yours in specific regions or cities. 

  1. Create a Google+ Business Page

Another way to optimize your local listings is by linking them together. Create a Google+ page for your business and connect it with the GMB account you created earlier, then submit that link to all major directories. 

This will help search engines associate these two profiles more easily when customers search for information about your company online. This can prove out to be a very useful tip among all other local SEO tips.

You can also use this platform as an additional communication channel with followers who have already expressed interest in what you do or say they need similar services like yours. Make sure to interact using posts on your wall since “sharing” other entries may hurt SEO rankings.

  1. Encourage reviews and feedback

Encouraging clients to leave you reviews on directories like Google My Business, Yelp, and Facebook can help bring in more customers. These platforms are widely used by people looking for information about businesses that offer services similar to yours; even a single positive review from an established customer may convince others that your business is worth seeking. 

Still not sure how to get started? Ask current customers if they wouldn’t mind leaving an honest review of their experience working with you or using your products/services online – most will be happy to do so! You should also consider running unique campaigns through social media where followers can win prizes by writing reviews based on specific criteria (e.g., best tips shared).

  1. Ask for reviews from clients

For maximum effect, you should also request that your customers leave a review of their experience with working with you. This way, search engines will have more data to determine if your business is a trustworthy online source.

Providing high-quality products/services while listening to feedback may help build long-lasting relationships between your company and current or potential clients!

  1. Use Google Authorship to Attract Links

One way to build authority in your industry is by using Google+ accounts and participating in the community. Create a personal profile for yourself as an author, then attach it to your website’s property on Search Console. Once this relationship has been established, you should see some of your articles appearing more frequently when users search for content related to topics that you cover regularly. You can also add links back from these posts directly to your website, which may help attract new traffic.

Conclusion

However, make sure not to use too many keywords or spammy anchor text phrases since this will lead to devaluation of the link over time (Google Penguin update) and might even get your site penalized.