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While we believe that having a well-designed website is all it takes to entice a visitor, we cannot disregard the importance of the source that brings visitors to the website. These sources are the Search Engines, which recommend our page to potential visitors and bring them to our website. Today, when the competition in online business is rising, Best SEO Companies focus on securing a high rank on search engine results by utilizing every available tool. Web Design companies focus on optimising keywords and page navigation to boost a website’s rank on the search engines. Here are a few essential tips that will help you improve your web design.
- Update Blogs
Regularly updating the website with exciting blogs is essential for attaining higher website traffic. It is important to make sure that the blog focuses on subjects pertaining to the website, to engage the audience with it, as well as attract a wider reach. Blogs also allow the viewers to engage with the website, by allowing them to share their thoughts about it in the comments and can express their fondness for the blog by liking it or can share it via a link with others.
This allows you to have a better understanding of the viewers and their opinions, and to create content based on their preferences.
Consistently updating the website with fresh blogs will create a wider size for the website, thus adding more potential reach to the Search Engines.
- Enable Google Analytics
Enabling google analytics to the website is key to understanding how a visitor engages with the website. Tracking website and individual page performances regularly will allow you to improve page performance by implementing necessary changes to the website.
Applying Google Analytics to every page of the website helps you understand how a visitor navigates their way on the site, what search engines drive them to the page, how long they visit a particular page, etc. An important factor that makes Google Analytics exciting to designers is that it allows you to recognize the highest converting pages on the website and optimise it better for a better reach on the Search Engines.
Google Analytics allows you to recognize a visitor’s journey on your website and it is essential to implement Google Analytics across the website when designing it.
- Use Links
Adding relevant links on the website can accelerate a visitor’s journey within the website, by allowing them to better navigate their way across pages, increasing the time they spend on the website. Links redirect a user to different pages that contain detailed information about a particular subject of their interest.
It is important to ensure that the pages do not contain any broken links. Broken links cause the website to rank low in search engines and thus it is important to consistently check the links are working.
- Have a well defined Meta Description
Meta Descriptions are visible on search engines, providing viewers with a brief overview of the website. You need to ensure that the Meta Descriptions adequately educate and inform the viewers about the website, to intrigue them into visiting the website.
Designing Meta Descriptions are important to generate a high number of visitors to the website and bring in a wider reach from the search engine.
It can be difficult to summarise the entire website in a brief description, hence it is even more crucial to ensure that the Meta Descriptions are precise and attractive to bring more users to the page and not skip it after reading it.
- Content Uniqueness
To be able to stand out in Search Engine results, the website content must be different from that which is already available on other existing websites. Having content that is not available on other platforms, helps in boosting the website’s relevance, making it attractive to Search Engines.
When designing the website, you must also focus on ensuring that the individual pages are unique from each other. Repetitive content on the website can cause too much clutter, making it difficult to be recognized by a Search Engine, thus raising the chances of being skipped in the algorithm.
- Well Structured Landing Page
As the name describes it, the Landing page is the first page viewed by the visitor, hence it is important to make sure the page is well structured. This is the page where a visitor begins their navigation across the website making it crucial for it to be as informative as possible.
Adding tabs on this page eases a user’s journey across the website and enables them t have a better understanding of all the available content at a glance. This increases their engagement on the website and thus allowing them to spend more time on the pages that are important to them. It boosts their time spent on the website, thereby raising the ranking on a search engine.
- Better utilize the Images
Images help in visually conveying a message and having the right images access the websites helps in creatively conveying a message to the viewers. However, it is very important to make sure that the images don’t slow down the overall loading speed of the webpage. Heavy-sized images can cause the page to be slow and can be frustrating for a visitor to keep waiting for the entire page to load, causing them to log out at times. Slow-running pages tend to have a lower rank in search engine results.
ALT texts on the page media can increase the website’s rank in search engines allowing the engine to have a description of the image. Adding essential keywords in the ALT text can help accelerate page recognition for a search engine.
Getting your target audience’s attention towards your website is the primary goal for any website strategy. Hence it is crucial to design your website to make it attractive to the Search Engines, to garner page visibility.
Brijesh Jakharia co-founded SPINX Digital in 2005 and takes great pride in crafting web and mobile marketing solutions for mid-market businesses to enterprises. Marketing is his passion, and the thrill to build a brand from the ground up has helped him craft successful brand stories for world-class clients. While not at work, he loves to spend his time on research and reading digital content stories.