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9 Things I Wish I’d Known Before I Decided To Outsource Content Writing

If you’re like most business owners, you’ve probably spent a lot of time thinking about outsourcing content writing. You may have even looked into the option and decided it wasn’t for you. If that sounds like you, we have some good news: It might be time to reconsider outsourcing your content. Here are nine things you should know before you decide to outsource content writing project.

1. Content Writing Can Be Expensive

Some people think they can save money by doing their own writing — after all, they already know what they want to say and how they want it said. But this isn’t always the case. As an example, if your company has grown in size or complexity over time and you need help creating content that reflects that growth, it might be worth considering outsourcing instead of doing it all on your own.

2. Know What You Want

If you’re looking for someone who can churn out high-quality blog posts every week, consider hiring an experienced freelancer with several years of experience under his belt. On the other hand, if you just need someone to edit an article every now and then, it’s better to hire an independent contractor with less experience but more availability in terms of time commitments and project deadlines.

3. It’s Not Just About Writing

Since most businesses today have multiple channels, it’s important that your writer understands how different mediums work and can adapt their content accordingly. Your writer should be not only able to write compelling copy for your website but also for social media posts, email newsletters etc. so that the same message gets across in all platforms.

4. Is Your Client The Right Fit?

When it comes to outsourcing content writing, there are a lot of factors at play — and one of the biggest is the client. Not every company is a good fit for outsourcing, and not every writer is good for every client. If you want an effective partnership between writer and client, make sure each side understands what they need from the other and what kind of relationship will work best moving forward.

5. Quality Matters More Than Quantity

You want your content to be engaging, entertaining and informative — not just another boring article on your website or social media channels! If you don’t feel like your writer understands the voice of your brand or can create compelling content for your audience, then it’s time to look for someone else.

6. You’ll Have To Choose Between Good & Fast

There are two types of content creators: those who can deliver quality work quickly and those who take their time because they care about the final product. The former will charge more for their services but finish projects faster. The latter will offer a lower price but take longer to complete projects.

7. Don’t Expect A Single Writer To Do Everything

You need multiple writers for each topic area, such as health, finance, travel etc. You also need different types of writers, such as technical writers or copywriters who specialize in different styles, such as satire or humor. It’s best not to rely on one writer for all your writing needs because he or she may get tired of writing about the same thing over and over again.

8. Don’t Expect Miracles

Don’t expect miracles from an agency or freelancer unless they’re an experienced SEO writer or conversion copywriter (and even then…). That said, good writers can help with SEO if they understand what works best for your site or blog; just make sure they explain everything clearly so you can implement changes yourself, too (or hire someone else to do this).

9. Stick To Your Budget

You need to know what your budget is and stick to it. Oftentimes people get carried away with the idea of hiring a content writer and end up spending much more than they planned (or even thought possible). Think about how much money you’re willing to spend and stick with that amount; otherwise, it may become something that eats into your profits and slows down your progress as an entrepreneur who wants to be successful!


Outsourcing is a great way to get more done—as long as you know what you’re doing. At the very least, it can make life considerably simpler for you. But it’s always helpful to have some background knowledge before you decide to outsource content writing project. I hope the tips and tricks above will help ensure your outsourcing venture goes as smoothly as possible. And if there’s one thing you should keep in mind, it’s that communication is the key to success when outsourcing anything—whether it’s an article or a campaign.