Saturday Final Nationals: Rio 2016 on NBCUniversal Networks Off 19 Percent from First Saturday in London 2012 on NBC

While it was no surprise NBC was victorious on this Saturday evening with its coverage of the “2016 Summer Olympics” from Rio de Janeiro in Brazil, it was its prime time comparisons to the most recent Summer Olympics — the London Games from 2012 — that has so far disappointed.

Unlike previous Games, NBC was not the sole network broadcasting Olympic coverage in prime time; NBCSN (1.857 million viewers) and Bravo (for tennis: 705,000 viewers) also aired action. Nonetheless, the combination of the three networks’ viewership (23.195 million) was still down 19 percent from the 28.715 million NBC alone had drawn with London on July 28, 2012.

Half-hours for ‬“Rio 2016 Summer Olympics-Saturday” were, as follows:

Follow @SonOfTheBronx

For mobile users, you may scroll this table horizontally.

* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Saturday, August 6, 2016
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.1/2	1682	0.2/1	0.3/1	0.4/1
8:00	Last Man Standing (r)	249	94	1.1/2	1567	0.2/1	0.2/1	0.4/1
8:31	Dr. Ken (r)	249	94	0.9/2	1299	0.1/1	0.2/1	0.3/1
9:00	20/20: In An Instant	249	94	1.2/2	1841	0.2/1	0.3/1	0.5/2
10:00	Boston EMS	249	94	1.2/2	1766	0.2/1	0.3/1	0.5/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.4/3	2015	0.1/1	0.3/1	0.4/2
8:00	Crimetime Saturday Rush Hour	252	94	1.1/2	1674	0.1/1	0.2/1	0.3/1
9:00	Crimetime Saturday Criminal Minds: Beyond Borders (r)	253	94	1.2/2	1693	0.1/1	0.3/1	0.4/1
10:00	48 Hours (r)	254	94	1.9/4	2678	0.1/1	0.4/2	0.6/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			11.4/23	20633	4.1/23	5.9/25	7.3/25
8:30	Rio Summer Olympics (s) (thru 11:05)	242	94	11.4/23	20633	4.1/23	5.9/25	7.3/25
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			0.4/1	570	0.1/1	0.1/1	0.2/1
8:00	Wayward Pines (r)	255	94	0.4/1	605	0.1/1	0.2/1	0.2/1
9:00	Wayward Pines (r)	255	94	0.4/1	535	0.1/0	0.1/1	0.2/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.4/1	761		0.3/1
7:00	Crónicas de Sábado			0.7/2	1113		0.3/2
8:00	Fútbol Mexicano León vs. Monterrey (s)			0.4/1	735		0.3/1
10:04	Fútbol Mexicano Guadalajara vs. Queretaro (s) (thru 12:08am)			0.5/1	847		0.3/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.4/1	675		0.2/1
7:00	Cine ¡A Volar Joven! (1947)			0.3/1	576		0.2/1
9:00	Cine From Paris With Love (2010)			0.3/1	669		0.3/1

Sub-Demo Breakdowns – Saturday 8/06/16

For the entire week of August 1-7, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is down -1 percent in total viewership (1.064 million vs. 1.073 million) and down -2 percent among Adults 18-49 (594,000 vs. 605,000) from one week earlier; the network is also down -13 percent in total viewership (1.064 million vs. 1.227 million) and down -13 percent among Adults 18-49 (594,000 vs. 686,000) from the same week one year ago (August 3-9, 2015). (https://programmingins.wpengine.com/?p=10079)

	PROGRAM	HH	Viewers (000)	A18-49 rating
8:00	King of the Hill (r)	0.39	595	0.17
8:30	King of the Hill (r)	0.41	597	0.20
9:00	Rick & Morty (r)	0.44	665	0.25
9:30	American Dad (r)	0.63	977	0.42
10:00	The Cleveland Show (r)	0.77	1174	0.51
10:30	Family Guy (r)	1.00	1543	0.68
11:00	Family Guy (r)		1762	0.76

TOONAMI – SATURDAY, AUGUST 6, 2016

	PROGRAM	Viewers (000)	A1849 rating	A1849 (000)
11:30	Dragon Ball Z Kai	1404	0.62	783
12:00a	One-Punch Man	1228	0.54	685
12:30a	Mobile Suit Gundam: Iron-Blooded Orphans	959	0.45	552
1:00a	Hunter X Hunter	830	0.37	471
1:30a	Naruto: Shippuden	719	0.31	389
2:00a	One Piece	713	0.33	414
2:30a	Parasyte: The Maxim (r)	620	0.28	359

	PROGRAM	Viewers (000)	A1849 rating
3:00a	Rick & Morty (r)	599	0.28
3:30a	American Dad (r)	645	0.31
4:00a	Infomercials (r)	588	0.28
4:15a	Off the Air (r)	549	0.25
4:30a	The Cleveland Show (r)	673	0.31
5:00a	King of the Hill (r)	736	0.35
5:30a	King of the Hill (r)	707	0.35

Cable Rankings – Saturday 08/06/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Saturday, August 6:

Source: Live+Same Day data, Nielsen Media Research