Saturday Final Nationals: Rio 2016 on NBCUniversal Networks Rises 14 Percent in Total Audience from Prior Saturday

From NBC Sports Group (full press release): For Saturday’s primetime coverage, NBC Olympics’ Total Audience Delivery — calculating average minute viewing across broadcast, cable, and digital — had an average of 26.8 million viewers with an 15.9 household rating. The night was actually up 14 percent in viewership and up 22 percent in households from the Rio Olympic Saturday of one week prior (23.5 million viewers/13.0 household rating on August 6, 2016).

Viewership on NBC on Saturday night peaked at 32.7 million for Michael Phelps’ final race – a gold-medal win in the 4x100m medley relay – from 10-10:15pm ET/PT

From the second Saturday in London 2012, however, the night was down 4 percent in viewership and down 6 percent in household rating (28.0 million viewers/15.9 household rating on August 4, 2012) when it had aired solely on NBC.

NBCSN averaged 967,000 viewers on Saturday in primetime for coverage featuring the Brazil-Colombia men’s soccer game.

Golf Channel’s afternoon Olympic men’s golf coverage was up +336% among average viewers vs. the same Saturday in 2012 opposite London Olympics (967,000 average viewers, Noon-3:27pm ET). This is Golf Channel’s second best performance in this time period on a Saturday this year. The time period posted a 0.66 U.S. household ratings, up +267% vs. same time period in 2012. Additionally, early coverage throughout the morning (6:30 am-Noon ET), was Golf Channel’s best performance in that time period this year with 449,000 average viewers, +995% vs. 2012 (.32 U.S. HH Rtg, +967% vs. 2012).

NBC Olympics through Friday has topped 2 BILLION streaming minutes via NBCOlympics.com & NBC Sports app (and is at 1.67 billion live streaming minutes).
 

Half-hours for ‬“Rio 2016 Summer Olympics-Saturday” on NBC were, as follows:

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Saturday, August 13, 2016
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.0/2	1440	0.2/1	0.3/1	0.4/1
8:00	Last Man Standing (r)	248	94	1.1/2	1644	0.2/1	0.2/1	0.4/1
8:31	Dr. Ken (r)	248	94	0.9/2	1216	0.1/1	0.2/1	0.3/1
9:00	20/20: In An Instant (r)	248	94	1.2/2	1297	0.2/1	0.3/1	0.5/2
10:00	Boston EMS	249	94	1.2/2	1587	0.2/1	0.3/1	0.5/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.5/3	2136	0.2/1	0.3/1	0.5/2
8:00	Crimetime Saturday Rush Hour	253	94	1.1/2	1635	0.1/1	0.2/1	0.3/1
9:00	48 Hours (r)	254	94	1.2/2	2176	0.1/1	0.3/1	0.4/1
10:00	48 Hours (r)	254	94	1.9/4	2597	0.1/1	0.4/2	0.6/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			14.3/28	25524	4.9/26	6.8/27	8.4/28
8:30	Rio Summer Olympics (s) (thru 11:08)	242	94	11.4/23	25524	4.1/23	5.9/25	7.3/25
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			0.6/1	936	0.2/1	0.3/1	0.4/1
8:00	Hotel Hell (r)	255	94	0.4/1	927	0.1/1	0.2/1	0.2/1
9:00	Hotel Hell (r)	255	94	0.4/1	945	0.1/0	0.1/1	0.2/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.4/1	732		0.3/1
6:55	Crónicas de Sábado			0.5/1	918		0.3/1
7:55	Fútbol Mexicano Monterrey vs. Necaxa (s)			0.4/1	695		0.3/1
9:58	Fútbol Mexicano America vs. Monarcas (s) (thru 12:00am)			0.5/1	892		0.4/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.4/1	820		0.3/1
7:00	Cine El Gendarme Desconocido (1941)			0.4/1	665		0.2/1
9:00	Cine Taken (2008)			0.5/1	867		0.4/1

Sub-Demo Breakdowns – Saturday 8/13/16

For the entire week of August 8-14, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is down -9 percent in total viewership (0.973 million vs. 1.064 million) and down -6 percent among Adults 18-49 (556,000 vs. 594,000) from one week earlier; the network is also down -14 percent in total viewership (0.973 million vs. 1.130 million) and down -13 percent among Adults 18-49 (556,000 vs. 636,000) from the same week one year ago (August 10-16, 2015). (https://programmingins.wpengine.com/?p=10237)

	PROGRAM	HH	Viewers (000)	A18-49 rating
8:00	King of the Hill (r)	0.35	598	0.21
8:30	King of the Hill (r)	0.41	664	0.25
9:00	Rick & Morty (r)	0.44	636	0.25
9:30	American Dad (r)	0.59	870	0.34
10:00	The Cleveland Show (r)	0.76	1133	0.47
10:30	Family Guy (r)	0.89	1317	0.56
11:00	Family Guy (r)		1350	0.55

TOONAMI – SATURDAY, AUGUST 13, 2016

	PROGRAM	Viewers (000)	A1849 rating	A1849 (000)
11:30	Dragon Ball Z Kai	1194	0.51	644
12:00a	One-Punch Man	1124	0.50	640
12:30a	Mobile Suit Gundam: Iron-Blooded Orphans	901	0.41	516
1:00a	Hunter X Hunter	837	0.37	470
1:30a	Naruto: Shippuden	703	0.31	390
2:00a	One Piece	573	0.23	292
2:30a	Parasyte: The Maxim (r)	524	0.21	265

	PROGRAM	Viewers (000)	A1849 rating
3:00a	Rick & Morty (r)	509	0.20
3:30a	American Dad (r)	569	0.24
4:00a	Infomercials (r)	505	0.20
4:15a	Off the Air (r)	429	0.17
4:30a	The Cleveland Show (r)	443	0.18
5:00a	King of the Hill (r)	507	0.21
5:30a	King of the Hill (r)	508	0.21

Cable Rankings – Saturday 08/13/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Saturday, August 13:

Source: Live+Same Day data, Nielsen Media Research