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Businesses seeking new methods to connect with their customers and workers have discovered that a digital signage system may be quite beneficial.
Corporate newsletters and intranet updates are a thing of the past. With organizations increasingly functioning in open and collaborative settings, digital signage displays may deliver communications that constantly update and engage targeted audiences with corporate news, product information, and customized content. Check out Sign Presenter for more information.
However, before diving in and purchasing displays, media players, and a content management system (CMS), it is critical to understand and define the context, audience, and objectives of your digital signage campaign.
How Is Digital Signage Defined?
In the simplest words, it is any sort of communication your organization engages in that utilizes a dynamic (moving) messaging device rather than static (unmoving) messaging, such as print advertisements or brochures, or advertising on a digital display.
Digital signage aims to educate, market a product, or transmit a concept to everyone who sees it.
Users benefit from the following advantages of digital signage:
- Enhance client engagement
- Boost sales
- Update and modify in real-time
- Boost brand recognition
- Advertising That Is More Specific
- Cost savings associated with digital vs. print
- Substitute for email
- Establishes omnichannel marketing
Now that you understand what digital signage is and the advantages associated with it, it’s time to determine the top things you need to know before getting started.
Determine Your Objective
The first stage in any campaign should be to determine the purpose of the sign(s). Will they promote awareness, educate, or inform? Are these signs a means of boosting sales? Investigate thoroughly to ascertain precisely what you need and the outcomes you anticipate.
What are your objectives with digital signage? Do you want it to serve as a source of information and education? Do you want it to promote and upsell? Do you want it to share important performance indicators or statistics with your organization and its employees? Are you interested in using it for internal communication?
According to the definition, a goal is an objective or intended outcome. Apart from the fact that it looks incredibly amazing, you must have a goal for your digital signage project.
Determine the message you want to deliver and the desired consequence when it is shared.
Concentration on Logistics
Digital signage has a lot of moving pieces, including hardware, software, and content. Additionally, critical persons must be considered. It is critical to have a competent workforce that is capable of comprehending and managing the hardware. Additionally, the information must remain current and entertaining. As a result, you’ll want personnel capable of performing both functions.
Recognize Your Audience
Who will see your display? It’s critical to target your audience if you want to keep them interested and achieve your objectives.
The content you choose to share with your audience must be targeted toward this goal. You would not want to share ten-second videos with an internal audience promoting your new service. Similarly, you would not want to share a significant deal on women’s pants in your retail business with a child audience.
Additionally, you must determine how long your audience will be required to interact with your display.
For instance, if you’re creating material for a hospital waiting area, you’ll want to build a loop lasting around 10-15 minutes, which is the usual wait duration. If you build a three-minute loop, the viewers will get bored after viewing it repeatedly.
Your signage integrator (which we will discuss momentarily), content management systems and subscription services may all assist you in creating compelling material that is tailored to your target audience.
Location
To begin, how many places will need the displays: a single structure or many locations throughout the country? For instance, in a corporate headquarters, you may want a screen in the main lobby, another in the staff cafeteria, and further screens around the facility.
Perhaps you’re also considering manufacturing facilities and satellite offices. Before you begin, it is critical to understand the hardware and networking needs. This will expedite the process and keep your IT staff informed and ahead of the game.
Who Are You Trying To Reach?
A fantastic aspect of digital signage is the ability to personalize material to certain audiences, places, and times. For example, a corporate lobby screen may generally display a generic business or product information, but if a client visits on a certain day, unique material may be set in advance or updated on the fly to provide that special VIP treatment. Majority of businesses have trouble reaching their audience. Rise Vision offers free digital signage services to keep people informed.
Understand Your Budget
This one may seem self-evident, but there are a few points to consider. Hardware, software, a content management system, installation, and maintenance comprise a digital signage system.
Depending on your objective and target audience, the approach you choose with a project may include a single display, several displays, kiosks, or video walls. This also implies a budget range of several hundred to several thousand dollars.
