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WEDNESDAY, FEBRUARY 2, 2022
Fast Affiliate Ratings
Total Viewers:
NBC: 3.30 million, CBS: 3.25, ABC: 2.52, Fox: 2.20, CW: 608,000
Adults 18-49:
CBS: 0.6 rating/4 share, ABC and Fox: 0.4/ 3 each, NBC: 0.3/ 3, CW: 0.1/ 1
After a three-year hiatus, “Celebrity Big Brother“ returned to CBS, and like its civilian editions, it led all prime time broadcast network telecasts among all key young adult demographics. The third season premiere delivered a 0.7 rating/6 share among adults 18-49; in addition, 0.4/5 in adults 18-34 and a 1.0/6 in adults 25-54.
Among total viewers, “Celebrity Big Brother” averaged 3.66 million — a mere 20,000 less than the hour’s audience leader, a rerun of NBC’s “Chicago Med”. (As an aside, despite an-all rerun lineup of the “Chicago” dramas, NBC still managed to lead all networks in total viewers.)
Compared to its most recent season premiere (fast affiliates from Jan. 21, 2019), it sharply declined 50 percent among adults 18-49 (from a 1.4) and down 32 percent in total viewers (from 5.4 million). As stark the erosion may appear, the entire linear landscape has experienced similar downward trends within the past three years, as has other reality fare like “The Bachelor” and “America’s Got Talent” (the latter of which has fallen behind “Big Brother” in recent summers based on demos).
CBS’ “The Amazing Race” ticked up +0.1 from last Wednesday to a 0.6 last night at 9 p.m. while maintaining most of the “Celebrity Big Brother” lead-in audience with 3.61 million.
ABC and Fox both tied among adults 18-49 (as seen in the averages above), but based on just the 8-10 p.m. period, the ABC comedies — including “The Goldbergs” (Viewers: 3.38 million, #3 from 8-8:30; A18-49: 0.6/5, #2), “The Wonder Years” (Viewers: 2.25 million, #4 from 8:30-9; A18-49: 0.5/3, #2), “The Conners” (Viewers: 3.15 million, #3 from 9-9:30; A18-49: 0.5/4, #2) and “Home Economics” (Viewers: 2.12 million, #3 from 9:30-10; A18-49: 0.4/3, #3) — held the slight edge over Fox’s non-scripted fare. That was “I Can See Your Voice” (Viewers: 2.36 million, #3 from 8-9-930; A18-49: 0.4/3, #3t) and “Next Level Chef” (Viewers: 2.05 million, #3 from 9:30-10; A18-49: 0.4/3, #3).
As for Fox’s “Next Level Chef”, their one-time special airing post-NFC title game from this past Sunday rose to 8.1 million viewers. However, the new audience did not transfer to last night as it remained steady from last Wednesday.
In the battle of the 10 p.m. network originals, CBS medical drama “Good Sam” (2.49 million) slightly outdrew the ABC game show “The Chase” (2.12 million) in total viewers. Both posted a 0.3/ 3 adults 18-49 rating/share, but both could not topple NBC’s rerun of “Chicago P.D.” (Viewers: 3.00 million, A18-49: 0.4/3).
The CW superhero dramas “D.C.’s Legends of Tomorrow” (Viewers: 678,000, #5 from 8-9; A18-49: 0.1/1, #5) and “Batwoman” (Viewers: 538,000, #5 from 8-9; A18-49: 0.1/1, #5) perked up slightly, in total viewers, from last Wednesday.
Source: Nielsen Media Research
