Friday Ratings: Nightly Low for the 2022 Beijing Winter Olympics

Friday, February 11, 2022
Fast Affiliate Ratings

Total Viewers: 
NBC: 7.21 million, ABC: 3.14, CBS: 2.48, Fox: 2.07, CW: 473,000

Adults 18-49:
NBC: 13 rating/11 share, ABC and Fox: 0.5/ 4 each, CBS: 0.3/ 3, CW: 0.1/ 1

The 2022 Winter Olympics Beijing slid to a nightly low, which only magnifies the need for advertiser make goods after the event is over. See network averages above. As a reminder, results for any live sporting event are approximate.

On ABC, the “Jeopardy!” National College Championship scored 4.33 million viewers (#2) and a 0.5/ 4 in adults 18-49 at 8 p.m., which was on par with earlier fast affiliate levels. That led into veteran newsmagazine “20/20” at 3.29 million viewers (#2) and a 0.5/ 4 in the demo (#2) from 9-11 p.m.

Elsewhere, a two-hour edition of “Celebrity Big Brother” on CBS underperformed at 2.34 million viewers (#3) and a 0.4/ 3 in adults 18-49 (#4) from 8-10 p.m. Fox had a typical tally care of “WWE Friday Night Smackdown.” See network averages above. And the remainder of the evening were encore telecasts.

Source: Nielsen Media Research