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Would you consider hiring a content marketing agency to increase traffic to your website? We don’t blame you – content marketing services provide expertise on how to increase quality website traffic and encourage conversions that you wouldn’t know how to do on your own. Did you know that there are different types of content marketers? How do you know which are best for your business goals and the different types? This post will discuss different content marketing services available to help you increase web traffic so you know where to concentrate your efforts.
How to Create Killer Content?
Your marketing efforts should always revolve around creating epic, quality content to increase traffic to your website. If you don’t fill your website with interesting and creative content? Our blog posts and engaging content range from 1,000 – to 10,000 words in length, and we’re not just talking about quick, 100-word blurbs to post now and then.
Adding new content to existing pages
Consider hiring a marketing agency to upgrade your website if your writers can consistently add great content. Adding length to existing articles, improving their structure, optimizing for SEO, adding infographics, or updating them for the current year are all ways of upgrading.
Researching keywords
If you have all your ducks in a row, you may only need keyword research to increase organic traffic to your website. This allows you to create content around the keywords or phrases likely to drive traffic to your website. If this is the case, locate a content marketing service that offers a content plan. Content marketing agencies thoroughly research which keywords and phrases will work for your website and provide metrics and analytics to back them up.
SEO (Search Engine Optimization)
Beyond content creation, search engine optimization (SEO) services should be your primary focus. The likelihood that the right people will find and appreciate your content is slim if your website is not optimized for SEO. SEO has some different parts and is a multi-step procedure – unfortunately, there is no simple button you can press to optimize your site for search engines across the board. A content marketing service can help improve your website’s SEO across many spectrums, including:
Indexing by search engines: Technical Crawlability
It might sound like a bunch of technical jargon, but you need to make sure that search engines can find your website. This is accomplished by making sure that all of the relevant technical aspects of your website are in place to do so. An agency looks at your website and corrects both the passive (e.g. providing a content site map to search engines, ensuring no missing pages or broken links) and active technicalities (e.g. alerting search engines to newly added or updated content).
The content-coding process
When it comes to coding for SEO optimization, it’s mainly about the structure of the content, such as how web pages are arranged on the website. Higher-ranking web pages should be displayed first in search engine results, and the home page should come first, followed by the main pages, then subpages. The goal of content marketing is to make sure that the rules and guidelines are followed to optimize the pages you want to appear first to generate the most conversions. Additionally, you can use an article rewriter to analyze your content and reword it for better SEO.
Referral links/Linkbacks
Linkbacks are another way to enhance your search engine ranking, which increases traffic to your website. Linkbacks are the number of websites that link back to each other bank to your website, and the more you have of them, the better. Content marketing services can work on ways to increase your linkbacks/referral links back to each other your content can easily be shared.
Social Media Engagement
Social media is a very helpful and lucrative tool in terms of increasing website traffic. A content marketing service can assist you in implementing an effective social media content strategy. Make sure your business can be found on social media; you need to update your social media accounts and regularly use relevant hashtags. Sharing social media posts also provides free marketing and makes it easier to create linkbacks and referrers.
You can earn good quality linkbacks and improve your writing skills by writing for HARO. Check out a few HARO tips to get you started.
Website User Experience
You can increase traffic to your website by optimizing the user experience on your website. Content marketing aims to make sure your website has the best user experience possible, including making sure your mobile version is functional. Your website’s user experience will encourage visitors and keep them on your site. Using content marketing services involves analyzing design elements, inserting links, and encouraging users to take action. All of this contributes to your website’s ranking with search engines.
Although these aren’t the only content marketing writing services you can use to increase traffic, they’re a great place to start. Content marketing services can provide either suggestion for improvement or a complete overhaul of your business’s website to increase traffic – it’s all based on the needs and budget of your business.
