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Friday Ratings: The Observation is Lackluster

FRIDAY FAST AFFILIATE RATINGS

FRIDAY, SEPTEMBER 30, 2022

Total Viewers: 
CBS: 2.94 million, ABC: 2.74, NBC: 2.58, Fox: 2.08, CW: 557,000

Adults 18-49:
Fox: 0.5 rating/5 share, ABC and NBC: 0.3/ 3 each, CBS: 0.2/ 2, CW: 0.1/ 1 

Original Programming
ABC
8:00 p.m. “Shark Tank”
Viewers: 3.13 million (#2); A18-49: 0.4 rating/4 share (#2)

9:00 p.m. p.m. “20/20”  
Viewers: 2.54 million (#3); A18-49: 0.3/ 3 (#2t)

CBS
8:00 p.m. “The Price Is Right at Night”
Viewers: 2.38 million (#3); A18-49: 0.2/ 2 (#4)

NBC
8:00 p.m. Capital One College Bowl
Viewers: 1.96 million (#4); A18-49: 0.2/ 2 (#4)

9:00 p.m. “Dateline”
Viewers: 2.88 million (#1); A18-49: 0.3/ 3 (#2t)

Fox
8:00 p.m. Friday Night Smackdown!
Viewers: 2.01 million (#4); A18-49: 0.5/ 5 (#1)

UPDATED 10/03/2022 5:47 PM ET: What follows are the Live + Same Day rating results for the night’s network telecasts on Friday, September 30, 2022:

ABC
• 2.820 million viewers
• 1.8/5 HH (2.232 million households)
• 0.35/4 A18-49 rating/share (0.459 million adults 18-49)

Shark Tank (ABC, 8:00 PM- 9:01 PM)
• 3.176 million viewers
• 2.0/6 HH (2.453 million households)
• 0.42/5 A18-49 rating/share (0.554 million adults 18-49)

20/20 (ABC, 9:01 PM-11:00 PM)
• 2.637 million viewers
• 1.7/5 HH (2.119 million households)
• 0.31/3 A18-49 rating/share (0.410 million adults 18-49)

CBS
• 3.027 million viewers
• 1.9/6 HH (2.321 million households)
• 0.26/3 A18-49 rating/share (0.333 million adults 18-49)

The Price Is Right At Night (S) (CBS, 8:00 PM- 9:00 PM)
• 3.696 million viewers
• 2.3/6 HH (2.784 million households)
• 0.32/3 A18-49 rating/share (0.414 million adults 18-49)

S.W.A.T. (RS) (CBS, 9:00 PM-10:00 PM)
• 2.395 million viewers
• 1.5/4 HH (1.863 million households)
• 0.21/2 A18-49 rating/share (0.274 million adults 18-49)

Blue Bloods (R) (CBS, 10:00 PM-11:00 PM)
• 2.991 million viewers
• 1.9/6 HH (2.315 million households)
• 0.24/3 A18-49 rating/share (0.311 million adults 18-49)

NBC
• 2.560 million viewers
• 1.7/5 HH (2.035 million households)
• 0.31/3 A18-49 rating/share (0.411 million adults 18-49)

Capital One College Bowl (NBC, 8:00 PM- 9:00 PM)
• 1.786 million viewers
• 1.1/3 HH (1.370 million households)
• 0.25/3 A18-49 rating/share (0.331 million adults 18-49)

Dateline Friday (NBC, 9:00 PM-11:00 PM)
• 2.947 million viewers
• 1.9/6 HH (2.367 million households)
• 0.35/4 A18-49 rating/share (0.451 million adults 18-49)

Fox
• 2.207 million viewers
• 1.4/4 HH (1.669 million households)
• 0.54/6 A18-49 rating/share (0.704 million adults 18-49)

WWE Friday Night SmackDown (Fox, 8:00 PM-10:00 PM)
• 2.207 million viewers
• 1.4/4 HH (1.669 million households)
• 0.54/6 A18-49 rating/share (0.704 million adults 18-49)

CW
• 0.416 million viewers
• 0.3/1 HH (0.311 million households)
• 0.05/1 A18-49 rating/share (0.069 million adults 18-49)

Penn & Teller: Fool Us (R) (CW, 8:00 PM- 9:00 PM)
• 0.452 million viewers
• 0.3/1 HH (0.348 million households)
• 0.04/0 A18-49 rating/share (0.056 million adults 18-49)

Whose Line Is It Anyway? (R) (CW, 9:00 PM- 9:30 PM)
• 0.389 million viewers
• 0.2/1 HH (0.275 million households)
• 0.06/1 A18-49 rating/share (0.076 million adults 18-49)

Whose Line Is It Anyway? (R) (CW, 9:30 PM-10:00 PM)
• 0.372 million viewers
• 0.2/1 HH (0.274 million households)
• 0.07/1 A18-49 rating/share (0.088 million adults 18-49)

Univision
• 1.254 million viewers
• 0.7/2 HH (0.830 million households)
• 0.36/4 A18-49 rating/share (0.473 million adults 18-49)

La Rosa De Guadalupe (Univision, 7:00 PM- 8:00 PM)
• 1.020 million viewers
• 0.6/2 HH (0.684 million households)
• 0.29/4 A18-49 rating/share (0.376 million adults 18-49)

Herencia, Legado Amor (Univision, 8:00 PM- 9:00 PM)
• 1.373 million viewers
• 0.7/2 HH (0.873 million households)
• 0.41/4 A18-49 rating/share (0.538 million adults 18-49)

Ricos Tambien Lloran (Univision, 9:00 PM-11:00 PM)
• 1.195 million viewers
• 0.7/2 HH (0.808 million households)
• 0.34/4 A18-49 rating/share (0.440 million adults 18-49)

UniMás
• 0.397 million viewers
• 0.3/1 HH (0.321 million households)
• 0.10/1 A18-49 rating/share (0.136 million adults 18-49)

Sientese Quien Pueda (UniMás, 7:00 PM- 8:00 PM)
• 0.235 million viewers
• 0.1/0 HH (0.163 million households)
• 0.07/1 A18-49 rating/share (0.091 million adults 18-49)

Enamorandonos (UniMás, 8:00 PM-10:00 PM)
• 0.435 million viewers
• 0.3/1 HH (0.359 million households)
• 0.11/1 A18-49 rating/share (0.146 million adults 18-49)

Reto 4 Elementos Naturaleza Extrema Season 3 (UniMás, 10:00 PM-11:30 PM)
• 0.314 million viewers
• 0.2/1 HH (0.243 million households)
• 0.08/1 A18-49 rating/share (0.110 million adults 18-49)

Telemundo
• 0.741 million viewers
• 0.4/1 HH (0.546 million households)
• 0.16/2 A18-49 rating/share (0.207 million adults 18-49)

ARV Billboard Acceso VIP 2022 (S) (Telemundo, 7:00 PM- 9:00 PM)
• 0.651 million viewers
• 0.4/1 HH (0.466 million households)
• 0.15/2 A18-49 rating/share (0.198 million adults 18-49)

Fuego Del Destino (Telemundo, 9:00 PM-10:00 PM)
• 0.735 million viewers
• 0.5/1 HH (0.552 million households)
• 0.16/2 A18-49 rating/share (0.203 million adults 18-49)

Infiel: Historia De Un Engano (Telemundo, 10:00 PM-11:00 PM)
• 0.831 million viewers
• 0.5/2 HH (0.623 million households)
• 0.17/2 A18-49 rating/share (0.217 million adults 18-49)

College Football Prime Tulane at Houston (ESPN, 7:00 PM, 202 min.)
• 1.224 million viewers
• 0.69 HH (Range: 0.848-0.860 million households)
• 0.36 A18-49 rating (Range: 0.463-0.476 million adults 18-49)

Liga MX Puebla vs. America (TUDN, 9:00 PM, 120 min.)
• 0.431 million viewers
• 0.19 HH (Range: 0.229-0.241 million households)
• 0.16 A18-49 rating (Range: 0.202-0.215 million adults 18-49)

Prime Baseball Game Baltimore Orioles at New York Yankees or Boston Red Sox at Toronto Blue Jays (MLBN, 7:10 PM, 194 min.)
• 0.423 million viewers
• 0.26 HH (Range: 0.316-0.328 million households)
• 0.09 A18-49 rating (Range: 0.111-0.124 million adults 18-49)

College Football: Mountain West San Diego State at Boise State (FS1, 8:00 PM, 205 min.)
• 0.407 million viewers
• 0.22 HH (Range: 0.266-0.278 million households)
• 0.08 A18-49 rating (Range: 0.098-0.111 million adults 18-49)

UPDATED 10/09/2022: What follows are the Live + Seven Day rating results for the night’s network telecasts on Friday, September 30, 2022:

Shark Tank (ABC)
• Updated Live+Same Day: 3.151 million viewers, 0.42 adults 18-49 rating
• Live+3: 3.827 million viewers, 0.55 adults 18-49 rating
• Live+7: 3.958 million viewers, 0.59 adults 18-49 rating
• Gains: +0.807 million viewers (+26%), +0.17 adults 18-49 rating (+39%)

20/20 (ABC)
• Updated Live+Same Day: 2.631 million viewers, 0.31 adults 18-49 rating
• Live+3: 3.389 million viewers, 0.46 adults 18-49 rating
• Live+7: 3.497 million viewers, 0.47 adults 18-49 rating
• Gains: +0.866 million viewers (+33%), +0.16 adults 18-49 rating (+51%)

The Price Is Right – Sheldon (S) (CBS)
• Updated Live+Same Day: 3.696 million viewers, 0.32 adults 18-49 rating
• Live+3: 3.840 million viewers, 0.33 adults 18-49 rating
• Live+7: 3.891 million viewers, 0.33 adults 18-49 rating
• Gains: +0.195 million viewers (+5%), +0.02 adults 18-49 rating (+5%)

S.W.A.T. (RS) (CBS)
• Updated Live+Same Day: 2.395 million viewers, 0.21 adults 18-49 rating
• Live+3: 2.539 million viewers, 0.22 adults 18-49 rating
• Live+7: 2.564 million viewers, 0.22 adults 18-49 rating
• Gains: +0.169 million viewers (+7%), +0.01 adults 18-49 rating (+6%)

Blue Bloods (R) (CBS)
• Updated Live+Same Day: 2.991 million viewers, 0.24 adults 18-49 rating
• Live+3: 3.205 million viewers, 0.26 adults 18-49 rating
• Live+7: 3.231 million viewers, 0.26 adults 18-49 rating
• Gains: +0.240 million viewers (+8%), +0.02 adults 18-49 rating (+8%)

Capital One College Bowl (NBC)
• Updated Live+Same Day: 1.785 million viewers, 0.25 adults 18-49 rating
• Live+3: 1.916 million viewers, 0.28 adults 18-49 rating
• Live+7: 1.939 million viewers, 0.28 adults 18-49 rating
• Gains: +0.154 million viewers (+9%), +0.03 adults 18-49 rating (+11%)

Dateline Friday (NBC)
• Updated Live+Same Day: 2.945 million viewers, 0.35 adults 18-49 rating
• Live+3: 3.771 million viewers, 0.47 adults 18-49 rating
• Live+7: 3.957 million viewers, 0.51 adults 18-49 rating
• Gains: +1.012 million viewers (+34%), +0.16 adults 18-49 rating (+47%)

WWE Friday Night SmackDown (Fox)
• Updated Live+Same Day: 2.208 million viewers, 0.54 adults 18-49 rating
• Live+3: 2.478 million viewers, 0.64 adults 18-49 rating
• Live+7: 2.522 million viewers, 0.66 adults 18-49 rating
• Gains: +0.314 million viewers (+14%), +0.12 adults 18-49 rating (+22%)

Penn & Teller: Fool Us (R) (CW)
• Updated Live+Same Day: 0.462 million viewers, 0.04 adults 18-49 rating
• Live+3: 0.467 million viewers, 0.04 adults 18-49 rating
• Live+7: 0.474 million viewers, 0.04 adults 18-49 rating
• Gains: +0.012 million viewers (+3%), +0.00 adults 18-49 rating (+0%)

Whose Line Is It Anyway? (R) (CW, 9:00)
• Updated Live+Same Day: 0.399 million viewers, 0.06 adults 18-49 rating
• Live+3: 0.413 million viewers, 0.06 adults 18-49 rating
• Live+7: 0.420 million viewers, 0.07 adults 18-49 rating
• Gains: +0.021 million viewers (+5%), +0.00 adults 18-49 rating (+7%)

Whose Line Is It Anyway? (R) (CW, 9:30)
• Updated Live+Same Day: 0.385 million viewers, 0.07 adults 18-49 rating
• Live+3: 0.394 million viewers, 0.07 adults 18-49 rating
• Live+7: 0.399 million viewers, 0.07 adults 18-49 rating
• Gains: +0.014 million viewers (+4%), +0.00 adults 18-49 rating (+5%)

Love After Lockup (WETV, 9:00 PM, 90 min.)
• Updated Live+Same Day: 0.488 million viewers, 0.19 adults 18-49 rating
• Live+7: 0.905 million viewers, 0.39 adults 18-49 rating
• Gains: +0.417 million viewers (+85%), +0.20 adults 18-49 rating (+106%)

Gold Rush (P) (DISC, 8:00 PM, 126 min.)
• Updated Live+Same Day: 1.375 million viewers, 0.16 adults 18-49 rating
• Live+7: 1.949 million viewers, 0.27 adults 18-49 rating
• Gains: +0.574 million viewers (+42%), +0.10 adults 18-49 rating (+64%)

AEW: Rampage (TNT, 10:00 PM, 60 min.)
• Updated Live+Same Day: 0.472 million viewers, 0.16 adults 18-49 rating
• Live+7: 0.666 million viewers, 0.24 adults 18-49 rating
• Gains: +0.194 million viewers (+41%), +0.08 adults 18-49 rating (+55%)

RuPaul’s Secret Celebrity Drag Race Season 2 (VH1, 8:00 PM, 60 min.)
• Updated Live+Same Day: 0.247 million viewers, 0.05 adults 18-49 rating
• Live+7: 0.502 million viewers, 0.12 adults 18-49 rating
• Gains: +0.255 million viewers (+103%), +0.07 adults 18-49 rating (+136%)

My Lottery Dream Home (HGTV, 9:00 PM, 31 min.)
• Updated Live+Same Day: 1.292 million viewers, 0.14 adults 18-49 rating
• Live+7: 1.705 million viewers, 0.20 adults 18-49 rating
• Gains: +0.413 million viewers (+32%), +0.07 adults 18-49 rating (+48%)

Ready to Love (OWN, 8:00 PM, 60 min.)
• Updated Live+Same Day: 0.437 million viewers, 0.09 adults 18-49 rating
• Live+7: 0.584 million viewers, 0.15 adults 18-49 rating
• Gains: +0.147 million viewers (+34%), +0.06 adults 18-49 rating (+69%)

On Patrol: Live (Reelz, 9:00 PM, 180 min.)
• Updated Live+Same Day: 0.808 million viewers, 0.17 adults 18-49 rating
• Live+7: 1.072 million viewers, 0.22 adults 18-49 rating
• Gains: +0.264 million viewers (+33%), +0.06 adults 18-49 rating (+34%)

Belle Collective (OWN, 9:00 PM, 60 min.)
• Updated Live+Same Day: 0.283 million viewers, 0.05 adults 18-49 rating
• Live+7: 0.417 million viewers, 0.11 adults 18-49 rating
• Gains: +0.134 million viewers (+47%), +0.05 adults 18-49 rating (+101%)

90 Day Fiancé: Happily Ever After First Look (TLC, 10:00 PM, 60 min.)
• Updated Live+Same Day: 0.729 million viewers, 0.10 adults 18-49 rating
• Live+7: 0.986 million viewers, 0.15 adults 18-49 rating
• Gains: +0.257 million viewers (+35%), +0.05 adults 18-49 rating (+53%)

Real Time With Bill Maher (HBO, 10:00 PM, 55 min.)
• Updated Live+Same Day: 0.879 million viewers, 0.08 adults 18-49 rating
• Live+7: 1.425 million viewers, 0.13 adults 18-49 rating
• Gains: +0.546 million viewers (+62%), +0.05 adults 18-49 rating (+58%)

Herencia, Legado Amor (Univision, 8:00 PM, 60 min.)
• Updated Live+Same Day: 1.373 million viewers, 0.41 adults 18-49 rating
• Live+7: 1.470 million viewers, 0.44 adults 18-49 rating
• Gains: +0.097 million viewers (+7%), +0.02 adults 18-49 rating (+6%)

Diners, Drive Ins & Dives (FOOD, 9:00 PM, 30 min.)
• Updated Live+Same Day: 0.593 million viewers, 0.10 adults 18-49 rating
• Live+7: 0.760 million viewers, 0.12 adults 18-49 rating
• Gains: +0.167 million viewers (+28%), +0.02 adults 18-49 rating (+21%)

Ricos Tambien Lloran (Univision, 9:00 PM, 120 min.)
• Updated Live+Same Day: 1.195 million viewers, 0.34 adults 18-49 rating
• Live+7: 1.266 million viewers, 0.36 adults 18-49 rating
• Gains: +0.071 million viewers (+6%), +0.02 adults 18-49 rating (+6%)

Infiel: Historia de un Engano (Telemundo
, 10:00 PM, 60 min.)
• Updated Live+Same Day: 0.831 million viewers, 0.17 adults 18-49 rating
• Live+7: 0.900 million viewers, 0.18 adults 18-49 rating
• Gains: +0.069 million viewers (+8%), +0.01 adults 18-49 rating (+8%)

UPDATED 10/10/2022: What follows are the Live + Seven Day rating results for the night’s network telecasts on Saturday, October 1, 2022:

Saturday Night Football NC State at Clemson (ABC)
• Updated Live+Same Day: 4.732 million viewers, 1.12 adults 18-49 rating
• Live+3: 4.775 million viewers, 1.13 adults 18-49 rating
• Live+7: 4.785 million viewers, 1.14 adults 18-49 rating
• Gains: +0.053 million viewers (+1%), +0.02 adults 18-49 rating (+2%)

CBS Saturday Encore The Equalizer (CBS, 8:00)
• Updated Live+Same Day: 2.451 million viewers, 0.25 adults 18-49 rating
• Live+3: 2.521 million viewers, 0.25 adults 18-49 rating
• Live+7: 2.543 million viewers, 0.25 adults 18-49 rating
• Gains: +0.092 million viewers (+4%), +0.00 adults 18-49 rating (+1%)

CBS Saturday Encore NCIS: Los Angeles (CBS, 9:00)
• Updated Live+Same Day: 2.282 million viewers, 0.21 adults 18-49 rating
• Live+3: 2.353 million viewers, 0.21 adults 18-49 rating
• Live+7: 2.388 million viewers, 0.22 adults 18-49 rating
• Gains: +0.106 million viewers (+5%), +0.01 adults 18-49 rating (+5%)

48 Hours (CBS)
• Updated Live+Same Day: 2.793 million viewers, 0.23 adults 18-49 rating
• Live+3: 3.453 million viewers, 0.30 adults 18-49 rating
• Live+7: 3.655 million viewers, 0.35 adults 18-49 rating
• Gains: +0.862 million viewers (+31%), +0.12 adults 18-49 rating (+52%)

Halloween in Hollywood (S) (NBC)
• Updated Live+Same Day: 0.957 million viewers, 0.13 adults 18-49 rating
• Live+3: 1.003 million viewers, 0.13 adults 18-49 rating
• Live+7: 1.019 million viewers, 0.14 adults 18-49 rating
• Gains: +0.062 million viewers (+6%), +0.01 adults 18-49 rating (+6%)

Dateline Mystery (NBC)
• Updated Live+Same Day: 1.719 million viewers, 0.17 adults 18-49 rating
• Live+3: 1.934 million viewers, 0.19 adults 18-49 rating
• Live+7: 2.009 million viewers, 0.19 adults 18-49 rating
• Gains: +0.290 million viewers (+17%), +0.02 adults 18-49 rating (+12%)

Saturday Night Live (R) (NBC)
• Updated Live+Same Day: 1.459 million viewers, 0.18 adults 18-49 rating
• Live+3: 1.561 million viewers, 0.19 adults 18-49 rating
• Live+7: 1.593 million viewers, 0.19 adults 18-49 rating
• Gains: +0.134 million viewers (+9%), +0.01 adults 18-49 rating (+5%)

Fox Saturday MLB Baseball New York Mets at Atlanta Braves (Fox)
• Updated Live+Same Day: 2.657 million viewers, 0.54 adults 18-49 rating
• Live+3: 2.673 million viewers, 0.54 adults 18-49 rating
• Live+7: 2.673 million viewers, 0.54 adults 18-49 rating
• Gains: +0.016 million viewers (+1%), +0.00 adults 18-49 rating (+0%)

Great Chocolate Showdown (R) (CW)
• Updated Live+Same Day: 0.231 million viewers, 0.02 adults 18-49 rating
• Live+3: 0.234 million viewers, 0.02 adults 18-49 rating
• Live+7: 0.233 million viewers, 0.02 adults 18-49 rating
• Gains: +0.002 million viewers (+1%), +0.00 adults 18-49 rating (+0%)

Masters of Illusion (R) (CW, 9:00)
• Updated Live+Same Day: 0.218 million viewers, 0.03 adults 18-49 rating
• Live+3: 0.228 million viewers, 0.03 adults 18-49 rating
• Live+7: 0.224 million viewers, 0.03 adults 18-49 rating
• Gains: +0.006 million viewers (+3%), +0.00 adults 18-49 rating (+0%)

Masters of Illusion (R) (CW, 9:30)
• Updated Live+Same Day: 0.223 million viewers, 0.02 adults 18-49 rating
• Live+3: 0.229 million viewers, 0.03 adults 18-49 rating
• Live+7: 0.229 million viewers, 0.02 adults 18-49 rating
• Gains: +0.006 million viewers (+3%), +0.00 adults 18-49 rating (+0%)

Love & Marriage: Huntsville (OWN, 8:00 PM, 60 min.)
• Updated Live+Same Day: 0.493 million viewers, 0.12 adults 18-49 rating
• Live+7: 0.701 million viewers, 0.21 adults 18-49 rating
• Gains: +0.208 million viewers (+42%), +0.09 adults 18-49 rating (+74%)

On Patrol: Live (Reelz, 9:00 PM, 180 min.)
• Updated Live+Same Day: 0.756 million viewers, 0.14 adults 18-49 rating
• Live+7: 1.022 million viewers, 0.21 adults 18-49 rating
• Gains: +0.266 million viewers (+35%), +0.08 adults 18-49 rating (+56%)

Family or Fiance (OWN, 9:00 PM, 60 min.)
• Updated Live+Same Day: 0.354 million viewers, 0.05 adults 18-49 rating
• Live+7: 0.458 million viewers, 0.10 adults 18-49 rating
• Gains: +0.104 million viewers (+29%), +0.05 adults 18-49 rating (+118%)

Movie-Co Pro Premiere The Gabby Petito Story (LIF, 8:00 PM, 125 min.)
• Updated Live+Same Day: 0.735 million viewers, 0.09 adults 18-49 rating
• Live+7: 0.981 million viewers, 0.14 adults 18-49 rating
• Gains: +0.246 million viewers (+33%), +0.05 adults 18-49 rating (+53%)

Killer Cases (P) (A&E, 10:01 PM, 63 min.)
• Updated Live+Same Day: 0.449 million viewers, 0.11 adults 18-49 rating
• Live+7: 0.625 million viewers, 0.16 adults 18-49 rating
• Gains: +0.176 million viewers (+39%), +0.05 adults 18-49 rating (+40%)

Hallmark Original Movie Girlfriendship (HALL, 8:00 PM, 121 min.)
• Updated Live+Same Day: 1.142 million viewers, 0.12 adults 18-49 rating
• Live+7: 1.464 million viewers, 0.15 adults 18-49 rating
• Gains: +0.322 million viewers (+28%), +0.04 adults 18-49 rating (+33%)

Cold Justice (OXYG, 8:00 PM, 60 min.)
• Updated Live+Same Day: 0.495 million viewers, 0.06 adults 18-49 rating
• Live+7: 0.763 million viewers, 0.09 adults 18-49 rating
• Gains: +0.268 million viewers (+54%), +0.03 adults 18-49 rating (+52%)

Help! I Wrecked My House (HGTV, 9:00 PM, 61 min.)
• Updated Live+Same Day: 1.117 million viewers, 0.14 adults 18-49 rating
• Live+7: 1.404 million viewers, 0.17 adults 18-49 rating
• Gains: +0.287 million viewers (+26%), +0.03 adults 18-49 rating (+20%)

Ghost Hunters (TRAV, 9:00 PM, 60 min.)
• Updated Live+Same Day: 0.385 million viewers, 0.07 adults 18-49 rating
• Live+7: 0.501 million viewers, 0.10 adults 18-49 rating
• Gains: +0.116 million viewers (+30%), +0.02 adults 18-49 rating (+33%)

Source: Nielsen Media Research

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