Saturday Final Nationals: Indians-Cubs Game 4 on Fox Registers Most-Watched Saturday World Series Game in 12 Years

Fox easily led Saturday night with the Cleveland Indians’ 7-2 victory over the Chicago Cubs in Game 4 of the “World Series.” The game scored 16.7 million viewers for Fox, up +23 percent (vs. 13.6 million viewers) over 2015 World Series Game 4: Kansas City Royals at New York Mets. 
 
Saturday night’s telecast is the most-watched World Series Game airing on a Saturday since 2004’s St. Louis Cardinals vs. Boston Red Sox matchup (23.2 million viewers) and is the most-watched World Series Game 4 since 2009’s New York Yankees vs. Philadelphia Phillies matchup (22.8 million viewers), which aired on a Sunday night.
 
FOX continues to see gains in male demos this World Series with Saturday night’s game up over 2015 in males 12-17 (+92 percent; 2.5 vs. 1.3), males 18-34 (+37 percent; 3.7 vs. 2.7), males 18-49 (+24 percent; 5.1 vs. 4.1), and males 25-54 (+21 percent; 6.3 vs. 5.2). In adults 18-49, Saturday night’s Game 4 is up +24 percent compared to last year (4.2 vs. 3.4).

 
Cleveland led all markets by delivering a 39.8/62 overnight rating/share with Chicago posting a 30.1/52.

Through Game 4, the 2016 World Series on Fox is averaging a 10.5 U.S. household rating/19 share with 18.2 million viewers which ranks as the highest-rated and most-watched World Series through the first four games since 2009’s 19.1 million viewers (11.6/19).  Additionally, Fox’s four game household rating/share average is up +27 percent over last year (vs. 8.3/15). Opposite entertainment programs in primetime, the 2016 World Series ranks as the No. 1 program in all of television.  
 
World Series Game 4 on Fox Deportes averaged 212,000 viewers. According to Adobe Analytics streaming fugues, Fox Sports Go added an average minute audience of 88,000 for Saturday night’s telecast.

(Sources: Fox Sports [1], [2])

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Saturday, October 29, 2016
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.8/5	4653	1.1/5	1.4/5	1.7/5
8:07	Saturday Night Football Clemson @ Florida State (thru 11:55)	246	94	3.2/6	5380	1.2/6	1.7/7	2.1/7
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.0/4	3047	0.3/2	0.5/2	0.7/2
8:00	Crimetime Saturday Hawaii Five-0 (r)	255	94	1.8/3	2818	0.3/1	0.4/2	0.6/2
9:00	Crimetime Saturday Criminal Minds (r)	255	94	1.6/3	2409	0.3/1	0.4/2	0.6/2
10:00	48 Hours	255	94	2.7/5	3916	0.4/2	0.6/2	0.9/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.1/4	3202	0.3/1	0.6/2	0.9/3
8:00	Dateline Mystery (r)	240	92	2.4/4	3509	0.3/1	0.6/2	0.9/3
10:00	Saturday Night Live (r)	239	93	1.7/3	2587	0.2/1	0.6/2	0.9/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			9.3/17	16680		4.2/16	5.2/17
7:00	World Series Pre-Game (s)	252		2.2/4	3509	0.6/4	0.8/4	1.1/4
8:03	2016 MLB World Series Game 4 Cleveland Indians @ Chicago Cubs (s) (thru 11:41)	252		9.3/18	16705	3.1/16	4.2/16	5.3/17
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.6/1	1039		0.4/2
6:55	Crónicas de Sábado			0.8/2	1343		0.4/2
7:55	Fútbol Mexicano Tigres vs. Monterrey (s)			0.6/1	1047		0.4/2
9:59	Fútbol Mexicano Guadalajara vs. Cruz Azul (s) (thru 12:01am)			0.6/1	1103		0.5/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.3/1	577		0.2/1
6:55	Cine Sube y Baja (1959)			0.4/1	644		0.2/1
9:59	Fútbol Mexicano América vs. Santos (s) (thru 12:00am)			0.3/1	520		0.2/1

Sub-Demo Breakdowns – Saturday 10/29/16

For the entire week of October 24-30, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is down -6 percent in viewership (0.860 million vs. 0.911 million) and down -4 percent among Adults 18-49 (511,000 vs. 533,000) from one week earlier; the network is also down -12 percent in total viewership (0.860 million vs. 0.975 million) and down -13 percent among Adults 18-49 (511,000 vs. 586,000) from the same week one year ago (October 26-November 1, 2015). (https://programmingins.wpengine.com/?p=12375)

	PROGRAM	HH	Viewers (000)	A18-49 rating
9:00	Bob’s Burgers (r)	0.52	857	0.28
9:30	Bob’s Burgers (r)	0.61	984	0.40
10:00	American Dad (r)	0.75	1210	0.51
10:30	American Dad (r)	0.78	1204	0.51
11:00	Family Guy (r)		1328	0.58
11:30	Family Guy (r)		1441	0.62

TOONAMI – SATURDAY, OCTOBER 29, 2016

	PROGRAM	Viewers (000)	A1849 rating	A1849 (000)
12:00a	Mobile Suit Gundam: Iron-Blooded Orphans (r)	912	0.41	521
12:30a	Mobile Suit Gundam: Iron-Blooded Orphans (r)	807	0.37	469
1:00a	Mobile Suit Gundam: Iron-Blooded Orphans (r)	744	0.33	421
1:30a	Mobile Suit Gundam: Iron-Blooded Orphans (r)	634	0.28	354
2:00a	Mobile Suit Gundam: Iron-Blooded Orphans (r)	596	0.26	331
2:30a	Mobile Suit Gundam: Iron-Blooded Orphans (r)	534	0.24	308
3:00a	Mobile Suit Gundam: Iron-Blooded Orphans (r)	451	0.22	279

	PROGRAM	Viewers (000)	A1849 rating
3:30a	Bob’s Burgers (r)	440	0.20
4:00a	Bob’s Burgers (r)	524	0.26
4:30a	American Dad (r)	587	0.30
5:00a	American Dad (r)	588	0.30
5:30a	King of the Hill (r)	573	0.28

Source: Live+Same Day data, Nielsen Media Research