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Tuesday Final Nationals: Trump Address Registers Nearly One-Tenth Less Audience Than Obama’s in 2009

On a truncated Tuesday prime time, NBC was the top network in total viewers (9.02 million), adults 18-49 (2.1 rating/8 share), adults 18-34 (1.1/6) and adults 25-54 (2.7/8).

President Trump’s first official address to a Joint Session of Congress drew a combined 47.74 million viewers across eleven networks from 9-10:15 p.m. ET. This marked a 9 percent decline from President Obama’s Congress speech (52.37 million) on ten outlets from Feb. 24, 2009, but a 20 percent improvement from President George W. Bush’s (39.79 million) on seven networks from Feb. 21, 2001. The all-time most-viewed presidential speech to Congress was President Clinton’s (66.9 million) on Feb. 17, 1993 which was then televised on only four networks (ABC, CBS, NBC and CNN).

Fox News Channel was the top network for Trump’s speech with 10.67 million viewers. It far outdrew its cable news competition, CNN (3.91 million) and MSNBC (2.64 million). NBC, with the assist of “The Voice” lead-in, was runner-up to FNC with nearly 9 million. Other networks that covered the speech included ABC, CBS, Fox, PBS, Univision, NBC Universo, and Fox Business.

(Source: Anthony Crupi)

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Tuesday, February 28, 2017
ABC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.5/4 3970 1.0/4 1.3/4
8:00 Fresh Off the Boat (s) 250 93 2.6/5 4127 0.6/3 1.1/4 1.4/5
8:30 The Real O’Neals (s) 250 93 2.2/4 3343 0.5/2 1.0/4 1.3/4
10:09 Post Address Analysis (s) (thru 10:21) 249 93 3.8/6 5983 0.7/3 1.3/4 1.7/5
10:30 Post Address Analysis (s) (thru 11:00) 218 90 2.4/4 3627 0.4/2 0.7/3 1.0/3
CBS PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 4.5/8 7130 0.8/3 1.3/4
8:00 NCIS (r) 255 93 5.6/10 8913 0.4/2 0.9/3 1.5/5
10:09 Post Address Analysis (s) (thru 10:19) 4.2/7 6634 0.5/2 0.9/3 1.5/4
10:30 Post Address Analysis (s) (thru 10:37) 3.1/5 4758 0.4/2 0.7/2 1.0/3
10:37 Kevin Can Wait (rs) 255 93 2.2/4 3410 0.2/1 0.5/2 0.9/3
NBC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 5.4/10 9020 2.1/8 2.7/8
8:00 The Voice (p) 246 93 6.9/12 11422 1.7/8 2.6/10 3.4/10
10:09 Post Address Analysis (s) (thru 10:19) 4.8/8 8047 1.0/5 1.8/6 2.4/7
10:30 Post Address Analysis (s) (thru 10:37) 3.7/7 6000 0.7/3 1.3/5 1.8/5
10:37 The Wall (rs) 244 93 2.7/5 4336 0.5/3 1.0/4 1.4/4
Fox PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.4/2 2240 0.9/3 1.1/3
8:00 New Girl 258 93 1.3/2 2094 0.7/3 0.9/3 1.0/3
8:30 The Mick 258 93 1.4/2 2409 0.7/3 0.9/3 1.1/3
CW PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.1/2 1840 0.7/3 0.7/2
8:00 The Flash 248 91 1.7/3 2868 1.0/5 1.1/4 1.2/4
9:00 Riverdale (r) 246 83 0.5/1 811 0.3/1 0.3/1 0.3/1
Univision PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.3/2 2551 0.9/3
6:58 La Rosa de Guadalupe 1.0/2 1981 0.7/3
7:58 Pequeños Gigantes USA 0.9/2 1768 0.6/2
8:58 Trump: Discurso Ante El Congreso (s) 1.7/3 3357 1.3/4
10:15 El Color de la Pasión (thru 11:15) 1.2/2 2179 0.8/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.4/1 744 0.3/1
7:00 Moisés y Los Diez Mandamientos (r) 0.3/1 618 0.2/1
7:15 Moisés y Los Diez Mandamientos (r) (thru 7:30) 0.2/0 400 0.1/1
8:00 Moisés y Los Diez Mandamientos 0.8/1 1501 0.5/2
9:00 Mujeres de Negro 0.3/0 448 0.2/1
10:00 Por Siempre Joan Sebastian 0.1/0 209 0.1/0
10:15 Inf. Esp.: Trump: Discurso Ante El Congreso (s) (thru 10:30) 0.3/0 507 0.2/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average (preliminary) 0.8/1 1421 0.5/2 0.6/2
8:00 La Fan (preliminary) 0.7/1 1179 0.3/2 0.4/2
9:00 La Doña (preliminary) 0.8/1 1380 0.5/2 0.5/2
10:00 El Chema (preliminary) 0.9/2 1705 0.7/4 0.8/3

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Tuesday 2/28/17

“Fresh Off the Boat” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.5/3
Women 18-49: 1.3/5
Men 18-49: 0.9/4

“The Real O’Neals” (ABC)
Women 18-34: 0.5/2
Men 18-34: 0.5/2
Women 18-49: 1.2/4
Men 18-49: 0.9/3

“The Voice” (NBC)
Women 18-34: 2.1/9
Men 18-34: 1.3/7
Women 18-49: 3.3/11
Men 18-49: 2.0/8

“New Girl” (Fox)
Women 18-34: 0.8/4
Men 18-34: 0.6/3
Women 18-49: 1.0/4
Men 18-49: 0.7/3

“The Mick” (Fox)
Women 18-34: 0.8/3
Men 18-34: 0.7/3
Women 18-49: 1.0/3
Men 18-49: 0.8/3

“The Flash” (CW)
Women 18-34: 0.8/3
Men 18-34: 1.2/6
Women 18-49: 0.9/3
Men 18-49: 1.3/5

Cable Rankings – Tuesday 2/28/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Tuesday, February 28:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
83 72 INTERVENTION A&E 8:00 PM 60 511 0.21
89 72 INTERVENTION A&E 9:00 PM 60 447 0.21
86 69 INTERVENTION A&E 10:00 PM 60 478 0.22
75 60 KING OF THE HILL ADSM 8:00 PM 30 630 0.24
74 54 CLEVELAND SHOW ADSM 8:30 PM 30 634 0.26
46 29 AMERICAN DAD ADSM 9:00 PM 30 973 0.42
39 23 AMERICAN DAD ADSM 9:30 PM 30 1101 0.48
37 21 BOB’S BURGERS ADSM 10:00 PM 30 1191 0.55
31 12 BOB’S BURGERS ADSM 10:30 PM 30 1461 0.74
65 69 AMC PREMIERE EVENT: ESCAPE PLAN AMC 7:00 PM 150 749 0.22
71 54 AMC MOVIE: THE ITALIAN JOB AMC 9:30 PM 150 652 0.26
51 32 BEING MARY JANE S4 BET 10:00 PM 60 916 0.41
77 82 REAL HOUSEWIVES OF BEVERLY HILLS BRAVO 8:00 PM 60 572 0.18
30 20 REAL HOUSEWIVES OF BEVERLY HILLS BRAVO 9:00 PM 60 1477 0.56
66 50 IMPOSTERS BRAVO 10:00 PM 60 745 0.27
95 91 TOSH.O CMDY 8:30 PM 30 346 0.16
97 86 TOSH.O CMDY 9:00 PM 30 345 0.17
72 37 TOSH.O CMDY 10:00 PM 30 648 0.36
93 82 DETROITERS CMDY 10:30 PM 30 368 0.18
26 28 ANDERSON COOPER 360 CNN 8:00 PM 60 1741 0.44
10 10 PRE-PRES ADDRESS (2.11 HH) CNN 9:00 PM 8 3273 0.85
8 7 PRES ADDRESS TO CONGRESS (2.41 HH) CNN 9:08 PM 61 3912 1.02
7 6 PRES ADDRESS POST-ANALYSIS (2.41 HH) CNN 10:09 PM 11 4013 1.04
9 8 PRES ADDRESS DEM RESPONSE (2.34 HH) CNN 10:20 PM 10 3803 0.92
13 11 PRES ADDRESS POST-ANALYSIS (1.87 HH) CNN 10:30 PM 30 2958 0.76
56 50 MOONSHINERS DISC 8:00 PM 60 895 0.27
44 43 MOONSHINERS DISC 9:00 PM 61 986 0.32
40 50 ALASKAN BUSH PEOPLE DISC 10:01 PM 60 1052 0.27
67 99 STUCK IN THE MIDDLE DSNY 8:00 PM 30 736 0.15
48 91 LIV AND MADDIE DSNY 9:30 PM 30 933 0.16
50 91 BUNK’D DSNY 10:00 PM 30 920 0.16
49 91 BUNK’D DSNY 10:30 PM 30 921 0.16
35 37 COLLEGE BASKETBALL REGULAR SEASON: FLORIDA STATE @ DUKE ESPN 7:00 PM 125 1246 0.36
29 24 COLLEGE BASKETBALL REGULAR SEASON: VANDERBILT @ KENTUCKY (0.96 HH) ESPN 9:05 PM 127 1487 0.46
76 86 COLLEGE BASKETBALL REGULAR SEASON: INDIANA @ PURDUE (0.36 HH) ESPN2 7:00 PM 124 582 0.17
82 99 COLLEGE BASKETBALL REGULAR SEASON: OKLAHOMA STATE @ OHIO STATE (0.32 HH) ESPN2 9:04 PM 120 519 0.15
57 60 CHOPPED FOOD 8:00 PM 60 837 0.24
58 60 CHOPPED FOOD 9:00 PM 60 835 0.24
42 40 CHOPPED FOOD 10:00 PM 60 1039 0.34
6 22 THE O’REILLY FACTOR FOXNC 8:00 PM 60 4515 0.51
3 3 PRES ADDRESS CVG (5.15 HH) FOXNC 9:00 PM 9 8657 1.23
1 1 TRUMP ADDRESS TO CONGRESS (6.08 HH) FOXNC 9:09 PM 60 10673 1.68
2 2 PRES ADDRESS / ANALYSIS (5.82 HH) FOXNC 10:09 PM 12 10144 1.52
4 4 PRES ADDRESS / DEM RESPONSE (4.51 HH) FOXNC 10:21 PM 9 7686 1.13
5 5 PRES ADDRESS / ANALYSIS (4.36 HH) FOXNC 10:30 PM 30 7361 1.07
69 54 THE FOSTERS FRFM 8:00 PM 61 658 0.26
84 72 SWITCHED AT BIRTH FRFM 9:01 PM 61 508 0.21
43 36 TABOO FX 10:00 PM 84 1021 0.38
99 99 THE SIMPSONS FXX 10:00 PM 30 340 0.15
98 82 THE SIMPSONS FXX 10:30 PM 30 342 0.18
81 91 THE MIDDLE HALL 9:30 PM 30 529 0.16
80 86 THE MIDDLE HALL 10:00 PM 30 555 0.17
73 79 THE MIDDLE HALL 10:30 PM 30 645 0.19
94 82 MIKE & DAVE NEED WEDDING HBO 8:00 PM 99 366 0.18
25 29 FIXER UPPER HGTV 8:00 PM 60 1781 0.42
11 14 FIXER UPPER HGTV 9:00 PM 60 3114 0.70
18 34 HOUSE HUNTERS HGTV 10:00 PM 30 2059 0.40
19 37 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1966 0.36
32 43 CURSE OF OAK ISLAND AC HIST 8:00 PM 120 1359 0.32
27 29 CURSE OF OAK ISLAND SPECIALS HIST 10:00 PM 63 1724 0.42
54 66 WEB OF LIES ID 8:00 PM 60 902 0.23
38 49 WEB OF LIES ID 9:00 PM 60 1167 0.29
34 43 WHO KILLED JANE DOE ID 10:00 PM 60 1328 0.32
52 40 LITTLE WOMEN LA LIF 9:00 PM 62 913 0.34
24 59 MSNBC SPECIAL COVERAGE (1.23 HH) MSNBC 8:00 PM 60 1811 0.25
14 34 MSNBC SPECIAL COVERAGE (1.69 HH) MSNBC 9:00 PM 75 2641 0.40
12 24 DEMOCRATIC RESPONSE (1.98 HH) MSNBC 10:15 PM 15 3010 0.46
16 43 MSNBC SPECIAL COVERAGE (1.66 HH) MSNBC 10:30 PM 90 2444 0.32
63 24 CHALLENGE: INVASION MTV 9:00 PM 61 781 0.46
92 79 STRANDED WITH A MILLION MTV 10:01 PM 62 376 0.19
79 79 NBA REGULAR SEASON: GOLDEN STATE @ WASHINGTON (0.37 HH) NBATV 7:02 PM 154 565 0.19
NHL REGULAR SEASON: WASHINGTON @ N.Y. RANGERS NBCSN 7:04 PM 172 140 0.04
33 48 THUNDERMANS NICK 8:00 PM 30 1347 0.30
41 66 GAME SHAKERS NICK 8:30 PM 30 1050 0.23
64 60 FULL HOUSE NAN 9:00 PM 30 779 0.24
61 54 FULL HOUSE NAN 9:30 PM 30 804 0.26
53 47 FULL HOUSE NAN 10:00 PM 30 910 0.31
47 40 FULL HOUSE NAN 10:30 PM 30 945 0.34
62 77 HAVES AND THE HAVE NOTS OWN 8:00 PM 60 798 0.20
17 18 HAVES AND THE HAVE NOTS OWN 9:00 PM 60 2333 0.66
68 86 HAVES AND THE HAVE NOTS OWN 10:00 PM 60 668 0.17
100 91 BAD GIRLS CLUB OXYG 8:00 PM 60 338 0.16
88 77 SPIKE TV MOVIE: THE WATERBOY SPIKE 8:00 PM 120 466 0.20
87 66 SPIKE TV MOVIE: THE WATERBOY SPIKE 10:00 PM 120 470 0.23
60 50 FACE OFF SYFY 9:00 PM 60 809 0.27
91 91 SYFY MOVIE: JUMANJI SYFY 10:00 PM 120 386 0.16
28 19 THE BIG BANG THEORY TBS 8:00 PM 30 1704 0.58
21 15 THE BIG BANG THEORY TBS 8:30 PM 30 1911 0.69
20 13 THE BIG BANG THEORY TBS 9:00 PM 30 1946 0.71
22 15 THE BIG BANG THEORY TBS 9:30 PM 30 1889 0.69
45 32 THE DETOUR TBS 10:00 PM 30 984 0.41
85 72 FULL FRONTAL W/ SAM BEE TBS 10:30 PM 30 489 0.21
55 54 MY BIG FAT FABULOUS LIFE TLC 9:00 PM 62 897 0.26
78 60 TATTOO GIRLS TLC 10:02 PM 62 566 0.24
70 72 HOBBIT: BATTLE OF FIVE ARMIES TNT 8:00 PM 180 653 0.21
95 86 IMPRACTICAL JOKERS TRU 8:00 PM 30 346 0.17
101 91 IMPRACTICAL JOKERS TRU 8:30 PM 30 322 0.16
15 9 WWE SMACKDOWN (1.54 HH) USA 8:00 PM 120 2566 0.86
23 15 CHRISLEY KNOWS BEST USA 10:00 PM 31 1825 0.69
36 24 CHRISLEY KNOWS BEST USA 10:31 PM 30 1192 0.46
90 69 LOVE AND HIP HOP 7 VH1 10:00 PM 60 417 0.22
59 60 OUTSIDERS WGNA 9:00 PM 60 825 0.24

Source: Live+Same Day data, Nielsen Media Research

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