Solid Return for ‘Dancing With the Stars’ on ABC

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MONDAY, MARCH 20, 2017

Household Rating/Share
ABC: 6.3/11, NBC: 5.7/10, CBS: 3.6/ 6, Fox: 2.2/ 4, CW: 1.1/ 2

Percent Change from the Year-Ago Evening:
CW: +83, NBC: – 7, ABC: -15, Fox: -19, CBS: -28

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Ratings Breakdown:
NBC, of course, is still the network to beat on Monday in adults 18-49 (and all the key young adult demographics) thanks to mainstay “The Voice.” But the return of ABC’s “Dancing with the Stars,” episode No. 400, was still a force to reckon with at a dominant 8.3 rating/13 share in the household overnights from 8-10 p.m. ET. Comparably, this was 19 percent above the 7.0/11 for competing “The Voice” and just six percent below the 8.8/14 in the household overnights on the year-ago evening (also the spring season premiere). That 8.8 rating translated into 12.46 million viewers and a 1.8 rating/6 share in adults 18-49, based on the Live + Same Day data (compared to 11.22 million viewers and a 2.8/ 9 in the demo for “The Voice,” which was on par year-to-year in the household overnights).

In other words, ABC can breathe a huge sigh of relief.

Despite the ample lead-in support, both “Taken” on NBC (#2: 3.2/ 6) and sophomore “Quantico” on ABC (#3: 2.4/ 5) at 10 p.m. lost considerable steam. Tops in the 10 p.m. hour was “Scorpion” on CBS at a 4.2/ 7.

CBS took a tumble opposite the battle of the ABC and NBC reality/competitions, with the 8-10 p.m. sitcom rotation – “Kevin Can Wait” (#3: 3.7/ 6), “Man With a Plan” (#3: 3.4/ 5), “Superiod Donuts” (#3: 3.3/ 5) and “2 Broke Girls” (#3: 3.0/ 5) – all at potential series lows.

Fox also stumbled, with both “24: Legacy” (#4: 2.4/ 4) and “APB” #4: 2.0/ 3) at series lows. Did anyone really think “24” would work without Kiefer Sutherland?

The CW capped off the evening with “Supergirl” at a 1.6/ 3 (#5), which more than tripled year-ago time period occupant “Crazy Ex-Girlfriend” ().5/ 1), and “Jane the Virgin” (#5: 0.7/ 1), which, unfortunately, will never be more than just a critically acclaimed hit.

Here is the half-hour breakdown for Monday, March 20, 2017:

8:00 p.m.
ABC – “Dancing With the Stars” (season premiere): 8.5/14 (#1)
CBS – “Kevin Can Wait”: 3.7/ 6 (#3)
NBC – “The Voice”: 6.8/11 (#2)
Fox – “24: Legacy”: 2.5/ 4 (#4)
CW – “Supergirl”: 1.6/ 3 (#5)

8:30 p.m.
ABC – “Dancing With the Stars” (season premiere): 8.3/13 (#1)
CBS – “Man With a Plan”: 3.4/ 5 (#3)
NBC – “The Voice”: 7.1/11 (#2)
Fox – “24: Legacy”: 2.4/ 4 (#4)
CW – “Supergirl”: 1.5/ 2 (#5)

9:00 p.m.
ABC – “Dancing With the Stars” (season premiere): 8.4/13 (#1)
CBS – “Superior Donuts”: 3.3/ 5 (#3)
NBC – “The Voice”: 7.1/11 (#2)
Fox – “APB”: 2.0/ 3 (#4)
CW – “Jane the Virgin”: 0.7/ 1 (#5)

9:30 p.m.
ABC – “Dancing With the Stars” (season premiere): 7.9/13 (#1)
CBS – “2 Broke Girls”: 3.0/ 5 (#3)
NBC – “The Voice”: 7.2/12 (#2)
Fox – “APB”: 2.0/ 3 (#4)
CW – “Jane the Virgin”: 0.6/ 1 (#5)

10:00 p.m.
ABC – “Quantico”: 2.8/ 5 (#3)
CBS – “Scorpion”: 4.2/ 7 (#1)
NBC – “Taken”: 3.5/ 6 (#2)

10:30 p.m.
ABC – “Quantico”: 2.0/ 4 (#3)
CBS – “Scorpion”: 4.2/ 8 (#1)
NBC – “Taken”: 2.9/ 5 (#2)

Source: Nielsen Media Research