Saturday Final Nationals: TBS Dominates Night with NCAA Elite 8 Doubleheader

With scarce options on the broadcast networks on the evening, TBS ruled Saturday night in all key figures, by far, with the regional finals of the “NCAA Div. I Men’s Basketball Tournament.” It was Gonzaga vs. Xavier for the West region in the early window followed by Oregon vs. Kansas for the Midwest in prime time.

TBS more than doubled the average prime time viewership of its nearest competition, CBS (3.5 million).

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Saturday, March 25, 2017
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.2/2	1940	0.3/2	0.4/2	0.5/2
8:00	Movie Over the Hedge (2006)	252	93	1.0/2	1645	0.3/2	0.4/2	0.4/2
10:00	20/20 Saturday (r)	254	93	1.7/3	2531	0.3/2	0.5/2	0.7/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.3/5	3497	0.2/1	0.5/2	0.8/3
8:00	Ransom	255	93	1.9/4	2960	0.2/1	0.4/2	0.6/2
9:00	48 Hours (rs)	255	93	2.4/5	3537	0.2/1	0.5/2	0.8/3
10:00	48 Hours	255	93	2.7/5	3995	0.3/2	0.6/3	0.9/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.3/3	2160	0.3/2	0.6/3	0.7/3
8:00	Movie Despicable Me (2013)	244	93	1.2/2	2021	0.3/2	0.5/2	0.7/2
10:00	Saturday Night Live (r)	245	93	1.5/3	2437	0.4/2	0.7/3	0.9/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			0.8/2	1146	0.3/1	0.3/1	0.4/1
8:00	Shots Fired (r)	255	93	0.8/2	1176	0.2/1	0.3/1	0.3/1
9:00	Empire (r)	255	93	0.7/1	1115	0.2/1	0.3/1	0.4/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.5/1	929		0.3/1
7:00	Como Dice el Dicho			0.5/1	715		0.2/1
8:00	Crónicas de Sábado			0.7/1	1234		0.4/2
9:00	La Piloto (s) (thru 11:00)			0.5/1	776		0.3/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.4/1	710		0.2/1
6:05	Cine Su Excelencia (1967)			0.3/1	627		0.2/1
9:05	Cine Legendary Assassin (2008) (thru 11:05)			0.3/1	621		0.2/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average (preliminary)			0.3/1	714	0.2/1	0.3/1
8:00	Cine The Traveller (1989) (preliminary)			0.3/1	588	0.2/1	0.2/1
9:00	Cine Hansen & Gretel: Witch Hunters (2013) (preliminary)			0.3/1	714	0.2/1	0.3/1
10:00	Cine Hansen & Gretel: Witch Hunters (2013) (preliminary)			0.4/1	840	0.3/2	0.4/1

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Saturday 3/25/17

For the entire week of March 20-26, 2017 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up +5 percent in viewership (0.879 million vs. 0.837 million) and up +1 percent among Adults 18-49 (541,000 vs. 536,000) from one week earlier; the network is also down -21 percent in total viewership (0.879 million vs. 1.113 million) and down -18 percent among Adults 18-49 (541,000 vs. 659,000) from the same week one year ago (March 21-27, 2016). (https://programmingins.wpengine.com/?p=15906)

	PROGRAM	HH	Viewers (000)	A1849 rating	A1849 (000)
8:00	Dragon Ball Super	0.49	821	0.34	442
8:30	Bob’s Burgers (r)	0.42	730	0.27	351
9:00	Rick & Morty (r)	0.50	848	0.36	462
9:30	Rick & Morty (r)	0.48	785	0.34	435
10:00	Family Guy (r)	0.66	1094	0.47	603
10:30	Family Guy (r)	0.79	1273	0.60	773

TOONAMI – SATURDAY, MARCH 25, 2017

	PROGRAM	Viewers (000)	A1849 rating	A1849 (000)
11:00	Samurai Jack	1352	0.66	852
11:30	Dragon Ball Super	1066	0.51	652
12:00a	Sand Whale and Me	1018	0.51	661
12:05a	Dragon Ball Z Kai: The Final Chapters	1074	0.54	694
12:30a	JoJo’s Bizarre Adventure	938	0.51	650
1:00a	Tokyo Ghoul (p)	879	0.44	570
1:30a	Hunter X Hunter	805	0.41	526
2:00a	Mobile Suit Gundam Unicorn	720	0.38	487
2:30a	Naruto: Shippuden	643	0.32	407
3:00a	Ghost in the Shell (r)	499	0.24	302

	PROGRAM	Viewers (000)	A1849 rating	A1849 (000)
3:30a	Bob’s Burgers (r)	428	0.20	263
4:00a	Rick & Morty (r)	453	0.22	287
4:30a	Rick & Morty (r)	487	0.25	317
5:00a	King of the Hill (r)	529	0.26	337
5:30a	King of the Hill (r)	491	0.25	316

Cable Rankings – Saturday 3/25/17

What follows are the top 200 most-watched shows in prime time on cable (by order of network) for Saturday, March 25:

Source: Live+Same Day data, Nielsen Media Research