How an Advanced Local SEO Plan Will Guarantee Online Business Success

Simply having a beautiful website, a high quality product, or useful service does not guarantee your success online. There’s millions of websites offering consumers an abundance of choice when it comes to finding what they want. A considered and well executed SEO strategy will help your business appear higher in search engine results pages, and so get in front of the right audience at the right time.

Your SEO strategy should be targeted to the audience you’d like to reach and if you’d like to reach more consumers in a specific area, an advanced local SEO plan is the right choice for you.

What is an advanced local SEO plan?

If you’d like to grow your business locally, then an SEO strategy that focuses in a specific region or area near you is the answer.

An advanced local SEO plan targets customers in a specific town, city, or area and will help build your business’ reputation and relevance in whichever area you’re targeting. For effective local SEO strategies, consider using tools like Search Expose to enhance your visibility and connect with more local customers.

An advanced local SEO plan will target customers who are searching for the things your business offers, and who are searching “near me” in their search query. These customers are also usually ready to purchase. This will inevitably increase sales, but only if your website is easy to use and appealing to customers.

An advanced local SEO plan will include:

An updated and optimised Google My Business profile
On-page SEO
A local content strategy

Link building is the backbone of an advanced local SEO plan

When deciding where to rank your page in its results pages, Google looks at your site’s authority and reputation. The way it measures this is by investigating what people are saying about you online, through backlinks. Websites who reference your websites’ content are essentially giving your site the tick of approval through a backlink. The algorithm checks how many backlinks you have and the more links you have a from trustworthy sites the higher your ranking will be.

An advanced local SEO plan will involve a backlinking strategy that includes high-quality links with longevity, which come from trustworthy sources.

Google’s algorithm is designed to provide its users with the best search results possible; the most relevant to their search terms and location. For local SEO this means when a user is searching for things “near me” they are served with relevant, and specifically local content.

An advanced local SEO plan requires more than just backlinking

Counting and checking backlinks is one way that Google collates your ranking score. In theory, the more high-quality links you have to your website the higher you will be in search results. But in practice you also need to be doing other things to improve your SEO and an advanced local SEO plan will help.

An SEO strategy should start with a holistic overview of your business’s online reputation with an analysis of the various ways it can be improved.

When you work with an agency to implement an advanced local SEO plan some strategies may include:

Google My Business optimization
on-page SEO
local content creation

Perfect Link Building are an expert SEO and link-building agency who have years of experience delivering advanced local SEO plans for their customers. Click here to learn more about how they can help your business’s