Thursday Final Nationals: Double-Digit Decline for First Round of Masters Golf on ESPN

CBS was Thursday night’s top network in total viewers (6.92 million), adults 18-49 (1.4 rating/6 share) and adults 25-54 (2.0/7). CBS also earned a share of the lead with ABC among adults 18-34 (0.7/4).

As news broke of United States’ air strikes upon Syria starting shortly after the top of the 9 p.m. ET hour, viewership for the three major cable news networks — Fox News Channel, CNN and MSNBC — increased during that time. Fox News Channel averaged 4.7 million viewers from 9:17-11 p.m. ET, CNN 2.84 million (9-11 p.m. ET) and MSNBC 2.81 million (9-11 p.m. ET). The breaking news coverage across the three outlets made up for 11 of the top 13 most-watched cable telecasts of Thursday. Fox News Channel was TV’s most-watched network within the 10-11 p.m. hour.

Golf’s Masters Tournament first round telecast (from 3-7:32 p.m. ET) on ESPN earned a 1.5 household rating, averaging 2.129 million viewers, and peaking from 5:30-6 p.m. with a 1.7 rating, according to Nielsen Fast National numbers. This marks an 11 percent decline from the 2016 first round telecast which had earned a 1.7 rating and averaged 2.398 million viewers.
 
Greenville, S.C., was the highest rated local market for Thursday’s telecast with a 3.4 rating, followed by Orlando, Fla., at 2.9, Norfolk, Va., at 2.8, Greensboro, N.C., at 2.6, Jacksonville, Fla., at 2.5, Oklahoma City and Memphis, tied at 2.4; and San Diego, Fort Myers, Fla., Louisville, Ky., Charlotte, N.C., and Richmond, Va., tied at 2.3.

ESPN also reports a Masters record streaming average minute audience of 44,585 viewers, up 7 percent from 2016, included a total of 174,000 viewers (up 3 percent) watching 12,100,000 minutes (up 8 percent), also both records for the event.

(Source: ESPN)

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Thursday, April 6, 2017
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.9/7	5310	0.7/4	1.0/5	1.4/5
8:00	Grey’s Anatomy	257	93	4.9/9	7233	1.2/7	1.7/7	2.2/7
9:01	Scandal	253	93	3.5/6	5097	0.7/4	1.2/4	1.6/5
10:09	The Catch (thru 11:09)	254	93	2.5/5	3564	0.5/2	0.7/3	1.0/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			4.2/8	6920	0.7/4	1.4/6	2.0/7
8:00	Big Bang Theory	253	93	7.6/14	12592	1.4/8	2.7/11	3.9/13
8:31	The Great Indoors	253	93	4.3/8	6973	0.8/4	1.4/6	2.1/7
9:01	Mom	253	93	4.7/8	7498	0.7/4	1.4/5	2.2/7
9:30	Life in Pieces	253	93	3.6/6	5676	0.6/3	1.2/4	1.8/5
10:04	The Amazing Race	253	93	2.6/5	3990	0.5/2	0.9/3	1.2/4
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.6/5	4083	0.5/2	0.8/3	1.1/3
8:00	Superstore	246	93	2.0/4	3082	0.4/2	0.8/4	1.1/4
8:30	Powerless	246	93	1.3/2	2022	0.4/2	0.6/2	0.7/2
9:00	Chicago Med	246	93	3.9/7	5984	0.6/3	1.0/4	1.4/4
10:00	The Blacklist: Redemption	246	93	2.4/5	3715	0.4/2	0.7/3	0.9/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			1.6/3	2594	0.5/3	0.8/3	1.0/3
8:00	MasterChef Junior	258	93	2.1/4	3207	0.6/3	0.9/4	1.2/4
9:01	Kicking & Screaming	260	93	1.2/2	1961	0.4/2	0.6/2	0.8/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			0.8/1	1236	0.4/2	0.4/2	0.5/2
8:00	Supernatural	246	90	1.0/2	1566	0.5/3	0.5/2	0.7/2
9:00	Riverdale	246	90	0.6/1	907	0.3/2	0.3/1	0.3/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.0/2	1937		0.6/3
7:00	La Rosa de Guadalupe			1.0/2	1948		0.7/3
8:00	Pequeños Gigantes USA			1.0/2	1985		0.6/2
9:00	Vino el Amor			1.2/2	2111		0.7/3
10:06	La Piloto			0.9/2	1692		0.6/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.5/1	890		0.3/1
7:00	Moisés y Los Diez Mandamientos (r)			0.3/1	505		0.2/1
8:00	Moisés y Los Diez Mandamientos			0.7/1	1289		0.4/2
9:00	Mujeres de Negro (thru 10:00)			0.3/0	491		0.2/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average (preliminary)			0.8/1	1437	0.4/2	0.6/2
8:00	La Doña (preliminary)			0.7/1	1285	0.4/2	0.5/2
9:00	La Doña (preliminary)			0.9/2	1578	0.4/2	0.6/2
10:00	El Capo (preliminary)			0.8/2	1449	0.5/2	0.6/2

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Thursday 4/06/17


Source: Live+Same Day data, Nielsen Media Research