In the dynamic field of search engine optimisation (SEO), several influencers have emerged as leading figures, sharing insights, strategies, and trends that help businesses and marketers enhance their online presence. Here are some of the top SEO influencers to follow in 2024:

Top SEO influencers

Craig Campbell

Craig Campbell is considered among the top SEO influencers. He is a well-known SEO specialist based in Glasgow, recognised for his extensive experience and contributions to the digital marketing industry. Craig Campbell has been involved in SEO for over 22 years and has established himself as a leading authority.

He is known for his expertise in SEO strategies, public speaking engagements, and his successful SEO agency.

Craig Campbell has been acknowledged for influencing the SEO community, having been ranked the top most influential SEO in 2020 by POP’s listing. His work includes providing SEO training, consulting, and speaking at international conferences, where he shares his insights and strategies with a global audience. His presence on platforms like YouTube further amplifies his influence, where he shares valuable tips and tutorials on SEO and digital marketing.

James Dooley

James Dooley is indeed recognised as an influential figure in the SEO field (Search Engine optimisation). He is often called the “Godfather of SEO Marketing” due to his significant contributions and pioneering strategies in the industry. Dooley has been involved in digital marketing since 2008 and has developed a reputation for his innovative approaches to SEO, particularly link-building.

He founded PromoSEO and FatRank, which are known for their impact on digital marketing and SEO education. His work has been acknowledged globally and featured in prestigious media outlets such as Forbes, The Guardian, and The Telegraph. Dooley’s influence extends beyond just SEO practices; he is known for his mentorship and ability to drive substantial results in competitive online spaces.

Matt Diggity

Matt Diggity is considered an SEO influencer. He is a well-known figure in search engine optimisation and affiliate marketing. Matt founded Diggity Marketing and several other initiatives, such as LeadSpring, The Search Initiative, and The Affiliate Lab.

He is recognised for his expertise in advanced SEO techniques and building successful online businesses.

Matt Diggity is also noted for sharing his knowledge through various channels, including blogs, podcasts, and conferences. He is frequently listed among the top SEO influencers to follow, providing valuable insights and strategies for improving website rankings and profitability. Additionally, he is involved in organising the Chiang Mai SEO Conference, further cementing his status as an influential figure in the SEO community.

Matthew Woodward

Matthew Woodward is considered an SEO influencer. He is known for his SEO, blogging, and internet marketing expertise. Woodward runs an award-winning SEO blog that provides detailed case studies and tutorials aimed at helping people build and run successful online businesses. His blog, MatthewWoodward.co.uk, has been influential in the SEO community since its inception in 2012, and he has helped thousands of people increase their search traffic and achieve marketing goals.

Woodward has been recognised with various awards for his contributions to the field, including being listed among the “50 Favourite Online-Marketing Influencers” by Yahoo Finance. He is also a sought-after speaker at conferences and participates in podcasts and webinars, further solidifying his status as an influencer in the SEO space.

Julie Adams

Julie Adams is recognised as an SEO influencer, particularly in affiliate marketing and SEO strategies. She has been building and ranking affiliate sites since 2012 and is known for managing a portfolio of such sites. Her expertise is in leveraging SEO to enhance the visibility and profitability of these sites, which has allowed her to build a successful business model that she shares with others through consulting and content creation.

Julie Adams is also active in the SEO community, participating in events like the “SEO Site Clinic,” where she shares her insights with other SEO experts. Her presence on platforms like Twitter, where she describes herself as an “affiliate marketer and SEO addict,” further underscores her role as an influencer in the SEO space.

Olesia Korobka

Olesia Korobka is considered an influential figure in the SEO community. She is an international SEO consultant and the founder of Fajela, a company based in Kyiv, Ukraine, that serves businesses globally.

Additionally, she is the creator of the SEOFOMO and MarketingFOMO newsletters and the Learningseo.io Roadmap, which are resources aimed at educating and informing others about SEO practices. Her active engagement in the SEO field and her contributions to SEO education and consultancy highlight her status as an influencer in this domain.

Holly Starks

Holly Starks is considered an SEO influencer. She was recognised as one of the Top SEO influencers in 2017, highlighting her prominence in the field. Holly Starks is known for her expertise in online and offline marketing, and she frequently speaks at significant SEO conferences such as Vidsummit, Local Client Takeover, SEO Rockstars, and others. She is mainly known for her innovative and sometimes controversial approaches, often called “black hat” SEO techniques, which involve pushing the boundaries of conventional SEO practices.

Her influence in the SEO community is further reinforced by her involvement in training and mentoring other marketers through live events and boot camps.

Top SEO Influencers