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Fascinating Video Marketing Statistics for Business Owners

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Are you exploiting the benefits of video marketing for your business?

“Video helps capture and contextualize the world around us.”

– Dan Patterson

Video is an immensely popular medium and ideal for marketing due to its high levels of engagement, personalization, and ability to captivate audiences. More than 80% of businesses now exploit the power of video content for their brand and product marketing campaigns – so can you afford to miss out?

“Humans are incredibly visual and powerful, moving images help us find meaning … video helps capture and contextualize the world around us.”

– Dan Patterson

The vast majority of people are visual learners. This means they respond most favorably to visual content as opposed to audio-only or text-based content. For marketers, videos present opportunities to deliver brand messages that will speak to audiences more effectively, appeal more, compel positive action, and be remembered.

Successful marketing requires that you be ahead of the curve – and understanding what’s happening at the moment is paramount for reaching and engaging your target audience and boosting conversions.

Let’s take a fun and informative look at what some of the world’s foremost experts have to say about video marketing – and some real-world statistics that clearly demonstrate why you too should consider investing in a video marketing strategy for your own business.

“Online video is the Swiss army knife of internet marketing … can be used all over the customer lifecycle.”

 – Mark Robertson

  • Globally, more than 100 million people watch video content online every day.
  • Video viewership represents 65% of internet traffic.
  • YouTube is the world’s most prevalent video marketing platform.
  • Short-form video is the most leveraged format in contemporary content strategies.
  • In 2023, a staggering 91% of businesses exploited video as a marketing tool – and 92% of online audiences watched videos online.

The ideal length of a marketing video is almost universally considered to be under 10 minutes.

Word-of-mouth is powerful: testimonials represent almost 50% of all marketing videos.

“The play button is the most compelling call-to-action on the Web”

 – Michael Litt

  • 95% of video-based content is retained by audiences, compared with just 10% on average for text-based content.
  • Almost 90% of audiences report that their level of trust in a brand is influenced by the quality of its videos.
  • More than 80% of consumers have made a positive purchase decision based on viewing a marketing video for said product or service.
  • Social media is a treasure trove for video marketers. For example, Facebook audiences spend almost 30 minutes per day watching videos on the platform.
  • 70% of online video viewership occurs via smartphones.

What are you waiting for? The market for video marketing is rapidly growing. It spans diverse platforms from on-site videos to streaming services to social media content, and consumers expect it from the brands they choose. As such, businesses must prioritize digital video content strategies.

Bring your marketing strategy into the future and boost your success with the help of a professional video marketing agency. From commercial to corporate videos, advertising to branding, and even employee training, the right approach to video content for your business can help transform your operations, engagement, conversions, and overall outcomes for the better.