Let’s Explore the Use of 2D vs. 3D Animation in Video Production

Animation has been a powerful tool in video making for its ability to create a sense of motion. It can be applied to photographs, paintings, sketches, and digital works. Earlier, animations were created on transparent sheets. However, computer-generated imagery (CGI) has revolutionized this landscape. A successful animated project can display images rapidly and continuously in a smooth flow. Although many forms of Animation exist today, 2D and 3D animations are still the most sought-after techniques. Whether you want to produce eye-catching advertising or educational videos, these animation techniques can boost content consumption among the target audience. Medical, architecture, manufacturing, entertainment, and many other industries can also rely on animated videos to fulfill their goals.

What type of video do you want to produce? Animation videos can be the best way to send your message if you create content around your product, customers, or compliance. When you meet an agency for video production San Francisco, they will explain everything about what will go in the content and how. At the same time, they can discuss using 2D or 3D Animation for better impact. Prior knowledge about these two techniques is essential so you also understand what your video needs more. Hence, let’s delve into them quickly.

• 2D Animation

Creating motion in two-dimensional space is part of 2D Animation. Artists use flat images and characters with their height and width. They don’t go for depth. Earlier, animators drew 2D animations by hand and used them in a sequence to give a motion-like feel to the video. However, modern-day techniques have replaced hand drawing and become digital. The essential criteria, such as timing, squash, exaggeration, etc., remain the same. The characters in 2D Animation can look flat. It can be an excellent storytelling tool within one plane. If you have budget issues, you can easily rely on it.

• 3D Animation

Features are represented in a three-dimensional space with depth, height, and width. 3D designs are flexible, as one can rotate and manipulate them virtually. As a result, you can benefit from this if you need videos with hyper-realistic visuals. The cost of production of 3D videos can be high. Nevertheless, you can integrate this technique into high-engagement social media videos targeting markets outside your home country. 

• 2D Vs 3D Animation

One of the stark differences between the two animation types is the presence or addition of depth. Depth increases the interaction between characters and their environments. 2D animation follows frame-by-frame manipulation. However, 3D models are much more advanced. 2D animations involve fewer technical complications during modeling and rendering. If you opt for detailed animations, these can also take some time. Most 3D animation projects are lengthy due to the involvement of extensive processes, such as rigging, modeling, lighting, rendering, etc. Rendering often consumes more time and resources, though.

So, what should you choose between a 2D and a 3D video? You can use any of them for explainer videos, product demos, and advertising. Many people select 2D Animation for explainer videos because of its simple communication process. If you want to showcase a complex product, 3D animations can be more reliable. Whether you are a real estate, automobile, or technology company, 3D animation videos will help you exhibit visuals from different angles.