Tech startups, play an immense role of stickers to promote and marketing their sales and services. These stickers are like a secret weapon to let your products stand out among the rest established players. 

With a catchy and unique look stickers can help make your brand feel more convenient, special, and handy for your customers. Let us find out how tech startups and entrepreneurs are using stickers to revamp the old marketing styles and bring customer focus and attention to their business. 

Brand Promotion and Awareness in a Small Budget

Startups especially tech startups are always looking for more resources and ways to save capital investment. For them use of stickers gives a good option to promote their brand and services at a fraction of the price as compared with traditional marketing ideas. 

For example think of QR stickers that when scanned allow you to understand product features, warranty, how to use, unboxing tips, and so on. 

Creating a Community Within Your Customers

Stickers act to help promote a community for users and new clients. Not only do they boost engagement with the new tech startup but it also helps others to get involved in this community and use their products and services. If users are happy with your services they will don the custom stickers on their personal belongings to make them feel more special and join the community of others. 

Custom Stickers Are Best Used for Guerilla Marketing Techniques

The good thing about a custom sticker is that it can be used in any location and place for a unique marketing strategy. Stickers for use in personal belongings and objects like bottles, laptops, and smartphones, are a good idea of innovative marketing. 

You can even use your stickers at places where your potential customers can be, like in car parking lots, IT parks, coworking spaces, and inside offices. You can figure out the demographics of your target customer and then create attractive customized sticker designs.

Using Stickers for Testing and Obtaining Feedback

Custom stickers are highly useful in validating IT products, software, and apps. Using custom QR stickers along with your products can help you obtain customer data along with their feedback and valuable opinions. 

This can help you to get valuable information about your products and services while they are still in the development phase. With this data, you will be able to fix the product and make it more aligned with your potential customer groups. 

Give a Unique Feel To Customers During Unboxing Your Product

IT startups and small business owners can make the unboxing experience surreal for their customers. For example, using a QR sticker on top of the package that contains information about-

• How to unbox the product
• Test the service
• Get discounts on servicing 
• New arrivals

And guess, what? Many other interesting features of your product can all be linked to them. This unique unboxing experience gives customers a special and privileged feel about values, class, and social status upliftment by using your products. 

Using a Loyalty Program of Special Edition Stickers For Free

Using stickers new and small businesses are hooking customers to use their products and services again and again. Especially IT and tech startups are making use of sticker collection loyalty programs for customers who buy their items every time. This way your customers can collect special edition stickers that others don’t have yet and boast about it. 

Chance to Network and Create Partnerships with Other Businesses

Stickers can be used not just for marketing but also for exploring your networking opportunities with other brands. You can use stickers as giveaways in product launches, outdoor marketing activities, and functions and create partnerships with other entrepreneurs. 

This will help you to find new sales channels, bring in more discounts, and make your products and services more refined and aligned with the customer. 

Final Thoughts

Stickers in the IT tech startup industry have a lot of roles to play. With a bit of intuitive mind, you can use stickers to define your brand and showcase your products and services to the audience. This helps in brand promotion as well as customer satisfaction.