Thursday Final Nationals: 7.3 Million North American Viewers for NHL Senators-Penguins Game 7

On the first night of the summer 2017 TV season, ESPN was Thursday’s top network among total viewers (5.1 million), adults 18-49 (approx. 1.9 rating), adults 18-34 (approx. 1.8 rating) and adults 25-54 (approx. 2.1 rating). The network aired the Cleveland Cavaliers’ win over the Boston Celtics in the deciding Game 5 of the “2017 NBA Eastern Conference Finals”.

Runner-up to ESPN on cable in all key demos was NBCSN with the Pittsburgh Penguins’ double-overtime win over the Ottawa Senators in Game 7 of the “2017 NHL Eastern Conference Finals”. The 4-hour telecast averaged a Total Audience Delivery (TAD) of 3.016 million viewers — 2.921 million on TV and 94,800 viewers on NBC Sports’ digital streaming platform, making it the most-watched NHL game ever on NBCSN to feature a Canadian team, surpassing Game 3 of the Vancouver Canucks-Boston Bruins Stanley Cup Final in 2011 (2.757 million). It was up 16 percent compared to last year’s Eastern Conference Final Game 7 between Tampa Bay and Pittsburgh (2.593 million on May 26, 2016); and the third-most watched conference final game ever on NBCSN, behind only Kings-Blackhawks Game 7 (6/1/14; 4.179 million) and Lightning-Rangers Game 7 (5/29/15; 3.329 million).

TV-only viewership peaked with nearly 4.2 million viewers in the 11:15-11:30 p.m. ET quarter-hour. The full game posted a 1.69 household rating and averaged 2.921 million TV-only viewers.

Locally, the game posted a 29.7 rating/47 share in Pittsburgh to rank as the highest-rated Penguins game ever on NBCSN in the Pittsburgh market.

An average of 4.29 million Canadians tuned in to Sportsnet and CBC – the biggest Canadian audience of the 2017 Stanley Cup Playoffs to date. Overall, 11 million Canadians watched some part of the game last night, with a peak audience of 4.71 million viewers tuning in at 11:27 p.m. ET as the game entered double overtime.

Game 7 ranks as the most-watched Ottawa Senators post-season game in franchise history.

Across all 78 games on NBC/NBCSN/CNBC/USA to date, the 2017 Stanley Cup Playoffs have averaged a TAD of 1.129 million viewers, up 8 percent from last year through the same point in the playoffs (1.049 million; 83 games). The playoffs are averaging a 0.66 household rating and averaging 1.102 million TV-only viewers.

(Sources: NBC Sports, Sportsnet)

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Thursday, May 25, 2017
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.6/3	2395	0.3/2	0.6/2	0.8/3
8:00	The Goldbergs (rs)	253	93	1.7/3	2561	0.3/2	0.6/3	0.8/3
8:30	American Housewife (rs)	253	93	1.4/3	2197	0.2/1	0.5/2	0.7/3
9:00	Modern Family (rs)	253	93	1.6/3	2471	0.3/2	0.6/2	0.8/3
9:30	Modern Family (rs)	253	93	1.7/3	2695	0.4/2	0.7/3	0.9/3
10:00	black-ish (rs)	252	92	1.6/3	2414	0.3/1	0.6/2	0.8/3
10:30	Speechless (rs)	252	92	1.4/3	2030	0.2/1	0.5/2	0.7/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.8/5	4249	0.3/2	0.7/3	1.1/4
8:00	Big Bang Theory (r)	253	93	4.3/8	6432	0.5/3	0.9/4	1.5/6
8:31	Superior Donuts (r)	253	93	2.9/6	4377	0.3/2	0.6/3	1.1/4
9:01	Mom (r)	253	93	2.7/5	3921	0.3/2	0.6/2	1.0/3
9:30	Life in Pieces (r)	253	93	2.2/4	3423	0.3/1	0.6/2	0.9/3
10:00	The Amazing Race	253	93	2.4/5	3630	0.3/2	0.6/3	1.0/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.3/4	3684	0.6/3	0.9/4	1.1/4
8:00	American Ninja Warrior Celebrity Ninja Warrior (s)	246	93	2.6/5	4314	0.8/5	1.1/5	1.4/5
9:00	Running Wild with Bear Grylls (s)	246	93	2.5/5	4056	0.7/4	1.0/4	1.2/4
10:00	Red Nose Day (s)	246	93	1.7/3	2682	0.4/2	0.7/3	0.8/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			2.2/4	3471	0.7/4	1.1/5	1.4/5
8:00	Beat Shazam (p)	258	93	2.3/4	3643	0.8/4	1.2/5	1.5/5
9:01	Love Connection (p)	258	93	2.1/4	3292	0.6/3	1.1/4	1.3/4
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			0.5/1	717	0.1/1	0.2/1	0.3/1
8:00	Supernatural (r)	247	90	0.5/1	759	0.1/1	0.2/1	0.3/1
9:00	Supernatural (r)	247	90	0.5/1	674	0.1/1	0.2/1	0.2/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average (preliminary)			0.8/2	1421	0.4/2	0.5/2
8:00	La Reina de la Cancion (preliminary)			0.9/2	1487	0.4/2	0.5/2
9:00	La Doble Vida de Estela Carrillo (preliminary)			0.8/2	1411	0.4/2	0.5/2
10:00	La Piloto (preliminary)			0.8/1	1367	0.4/2	0.5/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average (preliminary)			0.5/1	903	0.3/1	0.4/1
8:00	El Capo (preliminary)			0.5/1	897	0.2/1	0.3/1
9:00	La Querida del Centauro (preliminary)			0.5/1	892	0.3/1	0.4/1
10:00	La Querida del Centauro (preliminary)			0.5/1	920	0.3/1	0.4/2

Note: All of this date’s Univision and Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Thursday 5/25/17


Source: Live+Same Day data, Nielsen Media Research