‘Super Bowl LII’ Draws Total Viewership of 100.7 Million

CBS’ coverage of “Super Bowl LIII” featuring the New England Patriots and the Los Angeles Rams on Sunday, Feb. 3 (from 6:32-10:05 p.m. ET) posted a total audience delivery of 100.7 million viewers, across all platforms. This includes the CBS Television Network, CBS Interactive, NFL digital properties, Verizon Media mobile properties and ESPN Deportes television and digital properties. Comparably, this was 2.6 million (or 3 percent) below NBC’s coverage of the “Super Bowl” in 2018.

Streaming  coverage of Super Bowl LIII set viewership records, with the game streamed across more platforms than ever. Across 7.5 million unique devices (up +20 percent from last year,) viewers consumed more than 560 million total minutes of live game coverage. The average minute audience of 2.6 million viewers during the game window is up by 31 percent year-over-year.

“Super Bowl” Sunday also delivered a record-breaking day on CBS All Access in terms of new subscriber sign-ups, unique viewers, and time spent. Sunday surpassed prior single-day records by +84 percent in subscriber sign-ups, percent in unique viewers, and 76 percent in time spent on CBS All Access across all content and digital platforms.