‘The Grammy Awards’ Averages 18.7 Million Viewers

The 62nd Annual “Grammy Awards” on CBS on Sunday averaged 18.7 million viewers, according to the time-adjusted fast nationals from Nielsen. Results demographically were a 6.4 rating in adults 25-54, a 5.4 in adults 18-49 and a 4.0 in adults 18-34. Comparably, this was the largest primetime audience and best demo deliveries for any entertainment programming this season to-date

In addition, Nielsen Media Research also estimates that over 38.4 million viewers watched all or part of the broadcast (based on a six-minute qualifier).

According to social media analytics platform Netbase, this “Grammy Awards” telecast was the most social awards program of the season. Conversation related to performers, presenters and the program drove more social impressions the day of the event than any awards show this season.