To sign up for our daily email newsletter, CLICK HERE
It wouldn’t be an understatement to say that no business can hope to succeed in this day and age without some form of an online presence. People spend hours on the internet every day, and if your business isn’t available and accessible there, then it doesn’t stand a chance among the competition. While social media is important and relevant, it is your website that counts the most. If a person is looking for a service or a product, they will simply open Google and search for either, and your website needs to be among the top search results. For that to happen, you need to regularly maintain the website so that it could always be in good shape.
So, do you need a graphic designer and programmer for that? The short answer is yes. Here’s why.
Why do you need Programmers?
User experience
One of the most important aspects of website designing is the user experience. Studies show that people don’t stick around on websites if the home page takes more than 3 seconds to load. This means that your website’s loading speed has to be quite fast and responsive, or else you risk losing prospective clients. On the other hand, it is not just speed that counts; the navigation needs to be seamless, too. Ever spent 10 minutes on a website trying to find a product or the ‘contact us’ tab? This is often because the design was poor and didn’t take the user experience into consideration.
This is where programmers come in. They are the ones who design the website from scratch, and they are also the ones who keep it running as efficiently as possible. After a while, loading speeds might deteriorate due to increased traffic and the website might encounter technical glitches, this is why you need programmers for site maintenance as they can run their tests and ensure that the site keeps running smoothly.
Designing from scratch
The free and simple website builders like Site123, so this is where programmers come in. They are the ones who design the website from scratch, and they are also the ones who keep it running as efficiently as possible.
Additional features
Web designs rarely stay the same over the years. Businesses often need to add new features or remove old ones, and for that, you need programmers. If, for instance, yours is a law firm website that is still in its early years, then you might need to add a testimonials section in the future. You should always enlist the help of experts in designing websites for lawyers from the get-go as it will make it much easier for you to make changes later on. You see, the programmers would have initially designed the website with the option to add any other sections in the future, allowing you to add testimonials or any other new sections you want. In any case, you will always need programmers to make any new adjustments.
Why do you need Graphic Designers?
Aesthetics
The aesthetic value of a website is really important if you want your business to succeed. People would never stick around if a website looks ugly or poorly designed, and this is why you need the help of graphic designers early on for design as well as later on for maintenance. They will ensure that your website design is always visually appealing, which will reflect on your user experience and, in turn, your traffic. In case you didn’t know it, user experience makes a huge difference in your search engine ranking, and Google takes note of how pleased users were with your website. So, your website has to be appealing for people so they could stick around and complete an action, which would reflect on your rankings.
Branding
This is the most important reason why you need graphic designers, all the time. Your website is the first thing people see of your brand, and it needs to be perfect. Details like the logo and company name placement on the website are up to the graphic designers who make sure your website is representative of your brand and services. Your web design should reflect your company personality and express why it is unique and different from the competition, and graphic designers will help you do that early on. You will then need them for website maintenance, later on, in case you want to make any changes to your branding or add something. They make sure the fonts, colors, templates, and themes are all in line with your company’s visual identity, which is very important.
Programmers and graphic designers are crucial for your website design and maintenance down the line, and you need to invest in hiring the best. They will be able to create a great website, which is crucial for business, and they will keep it running efficiently over the years. So, make sure you hire experienced and competent individuals.
