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Saturday Final Nationals: Start of NBA Playoffs on ABC and ESPN Draw Year-to-Year Increases

UFC on Fox More Than Triples Premier Boxing Champions on NBC Among Adults 18-49

CBS, with two crime drama reruns and an original edition of “48 Hours”, was Saturday night’s most-watched network with an average of 3.84 million viewers. ESPN led among adults 18-49 with a 1.2 rating in the demo, thanks to the first day of the “2016 NBA Playoffs”. The three ESPN games — Indiana Pacers at Toronto Raptors, Boston Celtics at Atlanta Hawks and Dallas Mavericks at Oklahoma City Thunder (the latter two matchups airing in prime time) — averaged 2.611 million viewers, up 3 percent from the three ESPN games on Apr. 20, 2015 (2.543 million).

On ABC in the afternoon, the Golden State Warriors’ dominating Game 1 victory over the Houston Rockets drew a 3.9 overnight rating (Source: ESPN)
which represents a 22 percent increase from the 3.2 overnight of ABC’s New Orleans-Golden State from Apr. 20, 2015 (in finals, New Orleans-Golden State drew a 2.3 final household rating and 3.5 million viewers).

The UFC Octagon easily bested the boxing ring in prime time as Fox nearly doubled NBC’s “Premier Boxing Champions” in total audience and more than tripled it among adults 18-49. Compared to the year-ago “UFC Fight Night” from Apr. 20, 2015 (Machida vs. Rockhold), Fox’s Teixeira vs. Evans was down 9 percent in total viewership (2.487 million vs. 2.745 million) and down 14 percent in adults 18-49 (1.207 million vs. 1.403 million).

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Programming Insider Saturday, April 16, 2016
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.9/4 3086 0.4/2 0.6/3 0.8/3
8:00 America’s Funniest Home Videos (r) 1.8/4 2858 0.4/2 0.5/2 0.7/3
9:00 America’s Funniest Home Videos (r) 1.8/3 3069 0.5/2 0.7/3 0.9/3
10:00 20/20 Saturday 2.2/4 3332 0.4/2 0.7/3 0.9/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.6/5 3843 0.3/2 0.5/2 0.7/2
8:00 Crimetime Saturday: NCIS: New Orleans (r) 2.4/5 3681 0.2/1 0.4/2 0.6/2
9:00 Crimetime Saturday: Criminal Minds (r) 2.3/4 3469 0.3/1 0.5/2 0.7/2
10:00 48 Hours 2.9/6 4380 0.3/2 0.6/2 0.9/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.9/2 1258 0.2/1 0.3/1 0.4/1
8:00 The Carmichael Show (r) 0.9/2 1237 0.2/1 0.2/1 0.3/1
8:30 Premier Boxing Champions Errol Spence Jr. vs. Chris Algieri (thru 11:00) 0.9/2 1262 0.2/1 0.3/1 0.4/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.3/3 2487 0.6/4 0.8/4 1.0/4
8:00 UFC Fight Night: Teixeira vs. Evans (s) (thru 10:12) 1.4/3 2487 0.7/4 1.0/4 1.1/4
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.5/1 869 0.3/1
5:55 Fútbol Mexicano: Cruz Azul vs. Santos (s) (thru 7:52) 0.5/1 819 0.3/2
8:00 Cronicas de Sabado 0.5/1 749 0.2/1
10:00 Sal y Pimienta 0.6/1 1109 0.3/1

Sub-Demo Breakdowns – Saturday 4/16/16

“20/20 Saturday” (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 0.7/3
Men 18-49: 0.6/2

“48 Hours” (CBS)
Women 18-34: 0.4/2
Men 18-34: 0.3/1
Women 18-49: 0.8/3
Men 18-49: 0.5/2

“Premier Boxing Champions” (NBC)
Women 18-34: 0.1/1
Men 18-34: 0.2/1
Women 18-49: 0.2/1
Men 18-49: 0.3/1

“UFC Fight Night” (Fox)
Women 18-34: 0.5/2
Men 18-34: 1.0/5
Women 18-49: 0.6/3
Men 18-49: 1.3/5

“NBA Playoffs: Eastern Conference First Round Game 1: Boston Celtics @ Atlanta Hawks” (ESPN)
Women 18-34: 0.60
Men 18-34: 1.85
Women 18-49: 0.64
Men 18-49: 1.74

“NBA Playoffs: Western Conference First Round Game 1: Dallas Mavericks @ Oklahoma City Thunder” (ESPN)
Women 18-34: 0.69
Men 18-34: 2.04
Women 18-49: 0.74
Men 18-49: 1.87

Cable Rankings – Saturday 4/16/16
What follows are the most-watched shows in prime time on cable for Saturday, April 16:


  1. “NBA Playoffs: Western Conference First Round Game 1: Dallas Mavericks @ Oklahoma City Thunder” (ESPN, 9:52 p.m.‬-12:14 a.m., 1.90 household rating): 3.016 million viewers (1.30 adults 18-49 rating)

  2. “NBA Playoffs: Eastern Conference First Round Game 1: Boston Celtics @ Atlanta Hawks” (ESPN, 6:59-9:52 p.m., 1.87 household rating): 2.930 million viewers (1.18 adults 18-49 rating)


  • “World Championship Boxing: Pacquiao vs. Bradley (from Apr. 9)” (HBO, 10:00-11:12 p.m., 0.48 household rating): 0.750 million viewers (0.27 adults 18-49 rating)

  • “NHL Stanley Cup Playoffs: Western Conference Quarterfinal Game 2: Minnesota Wild @ Dallas Stars” (NBCSN, 8:03-10:57 p.m., 0.27 household rating): 0.433 million viewers (0.15 adults 18-49 rating)

For the entire week of April 11-17, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is down -0.3 percent in total viewership (1.074 million vs. 1.077 million) and down -3 percent among Adults 18-49 (637,000 vs. 655,000) from one week earlier; the network is also down -6 percent in total viewership (1.074 million vs. 1.147 million) and down -5 percent among Adults 18-49 (637,000 vs. 674,000) from the same week one year ago (April 13-19, 2015). (https://programmingins.wpengine.com/?p=7326)









Adult Swim PROGRAM HH Viewers
(000)		 A18-49
rating
8:00 Dragon Ball Z Kai (r) 0.41 656 0.24
8:30 King of the Hill (r) 0.43 674 0.24
9:00 King of the Hill (r) 0.53 848 0.36
9:30 The Cleveland Show (r) 0.63 1002 0.44
ProgrammingInsider.com
10:00 The Cleveland Show (r) 0.84 1335 0.60
10:30 American Dad (r) 0.92 1566 0.71
11:00 Family Guy (r) 1778 0.80
11:30 Family Guy (r) 1890 0.90

Toonami_Logo_2014

Programming Insider TOONAMI – SATURDAY, APRIL 16, 2016








Adult Swim PROGRAM Viewers
(000)		 A1849
rating		 A1849
(000)
12:00a Dragon Ball Z Kai 1393 0.71 904
12:30a Dimension W 1088 0.53 668
1:00a Hunter X Hunter 1007 0.47 592
1:30a Samurai Champloo 890 0.41 517
ProgrammingInsider.com
2:00a Naruto: Shippuden 810 0.36 461
2:30a One Piece 731 0.32 400
3:00a Parasyte: The Maxim (r) 673 0.29 362






Adult Swim PROGRAM Viewers
(000)		 A1849
rating
3:30a The Cleveland Show (r) 722 0.33
4:00a The Cleveland Show (r) 809 0.39
ProgrammingInsider.com
4:30a American Dad (r) 876 0.42
5:00a King of the Hill (r) 808 0.38
5:30a King of the Hill (r) 774 0.37

Source: Live+Same Day data, Nielsen Media Research

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