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Sunday Final Nationals: Second Day of NBA Playoffs on ABC and TNT Moderately Dip from Year-Ago Levels

'Crowded' Gets Lift in Post-'Little Big Shots' Slot

Three networks — two broadcast and one cable — touted victories on this Sunday night. CBS was tops in total viewers (8.52 million), NBC led among adults 25-54 (1.7 rating/4.9 share), and TNT was TV’s No. 1 network among adults 18-49 and adults 18-34 (approximately a 1.5 rating for each demo).

TNT had its first day of “NBA Playoffs” coverage with an evening triple-header: Charlotte Hornets at Miami Heat, Memphis Grizzlies at San Antonio Spurs and Portland Trail Blazers at Los Angeles Clippers. The three telecasts averaged 3.317 million viewers and a 1.4 rating among adults 18-49. This marks declines of 8 percent (in total viewers) and 7 percent (in adults 18-49) from the first NBA playoff Sunday on TNT one year prior (Apr. 21, 2015).

In the afternoon, the marquee NBA playoff game of the day aired on ABC: Game 1 of Detroit Pistons-Cleveland Cavaliers. The telecast drew a 4.1 overnight rating, down 11 percent from ABC’s Boston-Cleveland Game 1 on Apr. 21, 2015 (4.5 overnight rating, which translated to a 3.5 final household rating and 5.4 million total viewers).

NBC sitcom “Crowded” got a welcome boost with a special telecast in the post-“Little Big Shots” time slot drawing similar figures as usual time slot resident “The Carmichael Show”.

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Programming Insider Sunday, April 17, 2016
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 2.3/4 3738 0.7/3 1.0/3 1.2/4
7:00 America’s Funniest Home Videos (r) 2.7/5 4567 0.7/3 1.0/4 1.2/4
8:00 Once Upon a Time 2.3/4 3755 0.9/4 1.2/4 1.4/4
9:00 The Family 2.0/3 2977 0.5/2 0.8/2 1.1/3
10:00 Quantico 2.4/4 3655 0.7/3 1.0/4 1.3/4
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 5.4/10 8523 0.4/2 0.9/3 1.5/4
7:00 60 Minutes 6.7/13 10453 0.5/3 1.0/4 1.7/6
8:00 Madam Secretary 6.0/10 9574 0.5/2 0.9/3 1.6/5
9:00 The Good Wife 5.5/9 8551 0.4/2 1.0/3 1.6/4
10:00 Elementary 3.5/6 5512 0.4/2 0.7/2 1.1/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 4.0/7 6567 0.7/3 1.2/4 1.7/5
7:00 Little Big Shots (r) 3.1/6 4997 0.5/3 0.8/3 1.1/4
8:00 Little Big Shots 6.2/11 10658 1.0/4 1.7/6 2.5/7
9:01 Crowded (s) 3.2/5 5147 0.6/2 1.1/3 1.5/4
9:30 Crowded 2.5/4 4026 0.5/2 0.9/3 1.3/3
10:00 Dateline NBC 3.8/7 5936 0.7/3 1.2/4 1.7/5
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-10 Network Average 1.2/2 1975 0.7/3 0.9/3 1.0/3
7:00 Bordertown 0.8/1 1189 0.3/2 0.5/2 0.5/2
7:30 Cooper Barrett’s Guide to Surviving Life 0.7/1 1037 0.3/2 0.4/2 0.5/2
8:00 The Simpsons (r) 1.2/2 1995 0.6/3 0.9/3 1.0/3
8:30 Bob’s Burgers 1.2/2 2181 0.9/4 1.0/3 1.1/3
9:00 Family Guy 1.7/3 2933 1.2/5 1.4/4 1.5/4
9:30 The Last Man on Earth 1.5/2 2515 0.8/3 1.1/3 1.2/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7-11 Network Average 1.2/2 2038 0.7/2
7:00 Aqui y Ahora 0.9/2 1449 0.5/2
8:00 Nuestra Belleza 1.3/2 2254 0.8/3
10:07 Sal y Pimienta 1.3/2 2189 0.7/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
5:50 Fútbol Mexicano: Guadalajara vs. Atlas (thru 8:00) 0.6/1 1241 0.6/3

Sub-Demo Breakdowns – Sunday 4/17/16

“Once Upon a Time” (ABC)
Women 18-34: 1.3/5
Men 18-34: 0.6/3
Women 18-49: 1.4/5
Men 18-49: 0.9/3

“The Family” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.4/2
Women 18-49: 1.0/3
Men 18-49: 0.6/2

“Quantico” (ABC)
Women 18-34: 0.9/4
Men 18-34: 0.6/3
Women 18-49: 1.3/4
Men 18-49: 0.8/3

“60 Minutes” (CBS)
Women 18-34: 0.5/3
Men 18-34: 0.5/3
Women 18-49: 1.0/4
Men 18-49: 1.0/4

“Madam Secretary” (CBS)
Women 18-34: 0.4/2
Men 18-34: 0.5/2
Women 18-49: 1.1/4
Men 18-49: 0.8/3

“The Good Wife” (CBS)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 1.2/4
Men 18-49: 0.8/2

“Elementary” (CBS)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 0.8/3
Men 18-49: 0.6/2

“Little Big Shots” (NBC, 8pm)
Women 18-34: 1.2/5
Men 18-34: 0.7/3
Women 18-49: 2.0/7
Men 18-49: 1.4/5

“Crowded” (NBC, 9:01)
Women 18-34: 0.7/3
Men 18-34: 0.4/2
Women 18-49: 1.3/4
Men 18-49: 0.9/3

“Crowded” (NBC, 9:30)
Women 18-34: 0.6/2
Men 18-34: 0.4/2
Women 18-49: 1.1/3
Men 18-49: 0.7/2

“Dateline NBC” (NBC)
Women 18-34: 0.8/3
Men 18-34: 0.6/3
Women 18-49: 1.5/5
Men 18-49: 1.0/3

“Bordertown” (Fox)
Women 18-34: 0.3/1
Men 18-34: 0.3/2
Women 18-49: 0.4/2
Men 18-49: 0.5/2

“Cooper Barrett’s Guide to Surviving Life” (Fox)
Women 18-34: 0.3/1
Men 18-34: 0.3/2
Women 18-49: 0.4/2
Men 18-49: 0.5/2

“Bob’s Burgers” (Fox)
Women 18-34: 0.9/4
Men 18-34: 0.9/4
Women 18-49: 0.9/3
Men 18-49: 1.1/4

“Family Guy” (Fox)
Women 18-34: 1.1/5
Men 18-34: 1.2/5
Women 18-49: 1.3/4
Men 18-49: 1.5/5

“The Last Man on Earth” (Fox)
Women 18-34: 0.8/3
Men 18-34: 0.8/3
Women 18-49: 1.0/3
Men 18-49: 1.2/4

“Fear The Walking Dead” (AMC)
Women 18-34: 1.77
Men 18-34: 1.76
Women 18-49: 2.40
Men 18-49: 2.66

“Talking Dead” (AMC)
Women 18-34: 0.63
Men 18-34: 0.59
Women 18-49: 0.85
Men 18-49: 0.84

“Girls” (HBO, 10:00)
Women 18-34: 0.26
Men 18-34: 0.06
Women 18-49: 0.30
Men 18-49: 0.19

“Girls” (HBO, 10:00)
Women 18-34: 0.22
Men 18-34: 0.05
Women 18-49: 0.26
Men 18-49: 0.17

“The Good Witch” (Hallmark)
Women 18-34: 0.18
Men 18-34: 0.07
Women 18-49: 0.39
Men 18-49: 0.11

“NBA Playoffs: Western Conference First Round Game 1: Memphis Grizzlies @ San Antonio Spurs” (TNT)
Women 18-34: 0.98
Men 18-34: 2.32
Women 18-49: 1.07
Men 18-49: 2.29

“NBA Playoffs: Western Conference First Round Game 1: Portland Trail Blazers @ Los Angeles Clippers” (TNT)
Women 18-34: 0.80
Men 18-34: 2.08
Women 18-49: 0.81
Men 18-49: 1.96

Cable Rankings – Sunday 4/17/16


  1. “Fear The Walking Dead” (AMC, 9-10:01 p.m., 3.16 household rating): 5.581 million viewers (2.53 adults 18-49 rating)

  2. “NBA Playoffs: Western Conference First Round Game 1: Memphis Grizzlies @ San Antonio Spurs” (TNT, 8:09-10:31 p.m., 2.39 household rating): 3.988 million viewers (1.68 adults 18-49 rating)

  3. “NBA Playoffs: Western Conference First Round Game 1: Portland Trail Blazers @ Los Angeles Clippers” (TNT, 10:31 p.m.‬-1:23 a.m., 1.94 household rating): 3.060 million viewers (1.38 adults 18-49 rating)


  • “MLB Sunday Night Baseball: San Francisco Giants @ Los Angeles Dodgers” (ESPN, ‪8:00-10:55‬‪ p.m.‬, 1.11 household rating): 1.858 million viewers (0.57 adults 18-49 rating)

  • “NHL Stanley Cup Playoffs: Eastern Conference Quarterfinal Game 3: Florida Panthers @ New York Islanders” (NBCSN, 8:02-11:24 p.m., 0.34 household rating): 0.529 million viewers (0.22 adults 18-49 rating)

  • “NHL Stanley Cup Playoffs: Eastern Conference Quarterfinal Game 3: Tampa Bay Lightning @ Detroit Red Wings” (CNBC, 7-10 p.m., 0.31 household rating): 0.522 million viewers (0.23 adults 18-49 rating)

Source: Live+Same Day data, Nielsen Media Research

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