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Team Kelly! Why Disney-ABC Is Crazy to Mess with the Success of Live!

Sacrificing Ripa’s ratings to extend GMA makes about as much sense as cancelling General Hospital (oh, right)

From Campaign US: Don’t be fooled. Kelly Ripa and Michael Strahan may have been all smiles yesterday when Ripa made her dramatic return to “Live! with Kelly & Michael.” But it doesn’t take a programming genius to know that the morning talk franchise could be in serious trouble – thanks entirely to the folks behind the scenes at Disney-ABC.

The trouble began when network executives told Ripa last week that Michael Strahan was leaving to co-host “Good Morning America.” Adding insult to injury, Ripa was barely given advance notice—her briefing came just moments before the news went public.

For more at Campaign US, click here

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