To sign up for our daily email newsletter, CLICK HERE
Why It’s Important to Localize Your App?
We live in a global world, so it’s important to think about how your product or service will be used by people all over the world. But if you, like many others, have been thinking about this for years and have yet to make any changes. You might not know where to start or what to do first, but I’m here with some tips that will get you on your way! In this blog post, we’ll cover what’s and why it’s important for reaching a global audience. So let’s jump right in!
What is localization?
You’ve probably heard of localization before, but do you know what it is? Some people think that localization is the process of translating text from one language to another. In reality, this isn’t the case. Localization can also involve adapting a product for use in a specific country or region. It can be more than just changing some words and phrases – it’s about understanding how different cultures communicate and how they express themselves through symbols and icons as opposed to written text.
One of the most important factors in international business is understanding the culture and language. Language barriers are one of the biggest obstacles to success, but localization can help make your company more accessible to customers around the world.
The idea is to make people feel more connected to what they are buying as well as making them feel like their voice matters by including content they can understand. It also helps companies avoid any cultural misunderstandings which could lead to negative feedback online or even lawsuits!
There are many benefits that come from using app localization services, such as being able to communicate with any customer regardless of their language preferences and cultural background.
In the next few lines, I will explore why it’s necessary to get your app localized for different regions if you want to take your business global.
#1 Increased brand awareness
In a world where corporations are often criticized for not caring about the people they impact, it’s refreshing to see one that takes the time and resources to make sure everyone understands their message.
By customizing your application or software to the local culture of your target audience, localization in business improves your brand image. This way, you can establish a rapport with potential clients and gain their trust, encouraging them to communicate with your business further.
This marketing method allows you to develop a sense of familiarity within your app, which encourages users to use it. Customers will see a constant brand image thanks to localization solutions, so there will be no loss of brand identity. Furthermore, they assist in the presentation of apps that are tailored to your consumers’ tastes in various locations. Using this strategy, you can induce positive emotional responses from app users. Customers will be more likely to trust your company and buy your products and services as a result of these positive sentiments. You may meet your app’s sales goals while keeping a positive brand image by using localization tools.
#2 Better User Experience
If you’re reading this, I’m pretty sure that you’ve had a frustrating experience with an app or website that just did not understand your needs. That’s ok – it happens to all of us! Thankfully, there are ways to make the user experience more enjoyable and we’ll share some tips in this blog post.
If someone uses an app for which they do not know how to read because of the language barrier, they will have a frustrating and confusing experience because they cannot use what was intended as helpful technology. Localizing apps has numerous benefits including increased customer satisfaction and loyalty.
If you are not localized, your business is doomed. The goal of localization is to make an experience as seamless as possible for users by translating and adapting content so that it’s culturally relevant to the audience.
This can be achieved by localizing your website or app into different languages, adjusting graphics and images on a page for each region, or customizing products based on geographic needs like weather patterns.
Localization is important for a better user experience because it helps cater to the needs of different languages and cultures. For example, if you were designing an app that helps people find information about their local area, you would want to make sure there is a version in their language. You also need to make sure the app has culturally appropriate content like holidays when they’re celebrated in the country or region where your app will be used. This way, people feel at home with your product instead of being alienated by it.
#3 Access to new markets
Are you still locked in the 20th-century mindset that the US is still the world’s largest software market? Bring yourself up to date! Asia is home to the bulk of the world’s mobile app users. You’re missing out on vast markets if you limit yourself to a single-language app launch, regardless of your original tongue.
As the world becomes more and more connected, it’s becoming increasingly important to reach audiences in different countries. Localization is a key component of this effort. To effectively expand your reach without diluting your message, you need to translate content into the target language while also following cultural norms for that region.
The key is finding an experienced company that knows how to localize content into different languages and cultures for each region you serve.
#4 More sales
Imagine you’re on a road trip in a distant country and you suddenly become ill, prompting you to seek medical attention. Which expert would you rather see: the one who charges less but with whom you have problems communicating? Or the more expensive one who, as it turns out, speaks your native tongue?
It’s most likely the second option because it’ll be easier to explain your health problems. Finally, you’d be as healthy as a horse, and the doctor would make a few more dollars than the first!
Localization operates in the same way, according to research. The opportunity to receive information in their native language is more significant to 57% of consumers than pricing.
You bond with your customers and create trust when you speak with them in their local language. Finally, you’ll have a shared understanding, which will make customers feel more at ease while making purchases.
Here’s some more hard data: 74% of multinational corporations believe that localization is either critical or extremely vital for increasing revenue from worldwide operations. Localization is the way to go if you want to increase your sales and keep up with your competition.
Salespeople recognize the need for understanding their customers’ demands. Localization experts should be brought in as early as possible in the process because they are critical in developing and implementing the best sales strategy for each foreign market. They’re the ones who can link top company objectives to industry best practices and local cultural subtleties. Localization must be aware of its clients’ true needs, not simply their reported ones, in order to thrive.
#5 Better ROI
ROI (Return on Investment) is a metric for determining the value and profitability of an investment. Let’s take a look at how localization might affect ROI.
Keep in mind that localization is an investment that will pay off in the long run. When you use translation management systems and other translation technologies, your translation expenses will drop dramatically over time. You’ll spend less money on each job if you translate more content.
Translation memory, for example, saves translation strings that are automatically reused when translating comparable text. Reducing both the time to market and the amount of manpower required. Long-term benefits of machine translation are also available. When machine translation engines mature, you’ll see higher-quality translation output, which will lessen the amount of post-editing required.
Patience, commitment, and a well-coordinated strategy that is supported throughout the organization are required for firms to gain the benefits of localization. You may get immediate benefits, but they will also bloom and grow over time as you save labor and cut expenses while pleasing markets all over the world.
Localization success depends on prior planning, just like any other investment. In business, the returns on an investment are frequently used to determine the success of a project.
The rising demand for language services signals market shifts that should not be overlooked. Even when there are numerous examples of effective, profitable localization, localization must still justify its worth.
By adapting its menu to local tastes, KFC was able to recover from a localization blunder (translating “Finger-Licking Good” to “Eat Your Fingers Off” for its Chinese audience). KFC broke down the cultural barrier by providing Chinese porridge and a variety of rice-based foods alongside its usual fried chicken meal selections and was rewarded with acceptance into Chinese culture.
Conclusion
If you want to increase your app’s user base, make it available in multiple languages. You need to ensure that your app is translated into the most appropriate language for each region so that it reaches a wider audience.
There’s no need to suffer through the process of localization. With a well-thought-out and executed localization strategy, positive results and tangible rewards can be realized. Better brand awareness, increased market share, more online traffic, improved conversion rates, and lower bounce rates from non-English speakers are all advantages of localization.
