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Friday Ratings: Crime Drama Season-Openers Leads CBS to Diluted Total Viewer Dominance

FRIDAY FAST AFFILIATE RATINGS

© by CBS

FRIDAY, OCTOBER 1, 2021
Fast Affiliate Ratings

Total Viewers:
CBS: 5.23 million, ABC: 3.31, NBC: 2.90, Fox: 2.12, CW: 521,000

Adults 18-49:
Fox: 0.5 rating/5 share, ABC: 0.5/ 4, CBS and NBC: 0.4/ 3 each, CW: 0.1/ 1

CBS, as always, remains the network to beat in total viewers on low HUT-level Friday. But its dominance each season deteriorates. In a night of all season premieres, temporary Friday 8 p.m. ET Eye net occupant “S.W.A.T.” opened its new season with a dominant 4.68 million viewers and a 0.4 rating/3 share in adults 18-49 (#3). The network is reporting an increase of 82 percent from “S.W.A.T.’s” year-ago premiere (2.57 million viewers on Wednesday, November 11, 2020).

Next on CBS was the return of “Magnum P.I.” at 5.02 million viewers (#1) and a 0.4/ 3 in the demo (#3t) at 9 pm. And that led into the 12th season premiere of “Blue Bloods” at 5.98 million viewers (#1) and a 0.4/ 3 in adults 18-49 (#1t) at 10 p.m. Yes, even diluted total viewers dominance is a positive, but the ongoing obstacle at CBS is the lack of overall interest among coveted adults 18-49.

Fox, as usual, led the evening in adults 18-49 care of “WWE Friday Night Smackdown.” See the network averages above. But ABC tied in adult 18-49 rating with its line-up of two-hour special “Most Magical Story on Earth: 50 Years of Walt Disney World” (Viewers: #2, 3.81 million; A18-49: #1t, 0.5/ 4 from 8-10 p.m.) and “20/20” (Viewers: #3, 2.31 million; A18-49: #3, 0.3/ 3 at 10 p.m.).

Elsewhere, NBC’s “Dateline” (Viewers: #2, 3.20 million; A18-49: #1t, 0.4/ 3 from 9-11 p.m.) aired out of the pilot episode of drama “La Brea.” And The CW featured the season premiere of “Penn & Teller: Fool Us” (Viewers: #5, 713,000; A18-49: #5, 0.1/ 1 at 8 p.m.) and the season finale of “Dynasty” (Viewers: #5, 290,000; A18-49: #5, 0/ 0). At this point, isn’t it time for this reboot of “Dynasty” to finally end?

UPDATED 10/04/2021 5:08 PM ET: What follows are the Live + Same Day rating results for the night’s network telecasts on Friday, October 1:

ABC
• 3.505 million viewers
• 2.1/6 HH (2.604 million households)
• 0.5/4 A18-49 rating/share (0.676 million adults 18-49)

The Most Magical Story on Earth: 50 Years of Walt Disney World (S) (ABC, 8:00 PM-10:01 PM)
• 4.073 million viewers
• 2.4/6 HH (2.973 million households)
• 0.6/5 A18-49 rating/share (0.790 million adults 18-49)

20/20 (ABC, 10:01 PM-11:00 PM)
• 2.341 million viewers
• 1.5/4 HH (1.848 million households)
• 0.3/3 A18-49 rating/share (0.440 million adults 18-49)

CBS
• 5.460 million viewers
• 3.3/9 HH (4.070 million households)
• 0.4/4 A18-49 rating/share (0.547 million adults 18-49)

S.W.A.T. (P) (CBS, 8:00 PM- 9:00 PM)
• 4.859 million viewers
• 2.9/8 HH (3.609 million households)
• 0.4/4 A18-49 rating/share (0.546 million adults 18-49)

Magnum P.I. (P) (CBS, 9:00 PM-10:00 PM)
• 5.226 million viewers
• 3.2/8 HH (3.892 million households)
• 0.4/3 A18-49 rating/share (0.510 million adults 18-49)

Blue Bloods (P) (CBS, 10:00 PM-11:00 PM)
• 6.297 million viewers
• 3.8/11 HH (4.709 million households)
• 0.4/4 A18-49 rating/share (0.584 million adults 18-49)

NBC
• 2.991 million viewers
• 2.0/5 HH (2.409 million households)
• 0.4/3 A18-49 rating/share (0.475 million adults 18-49)

Dateline (NBC, 9:00 PM-11:00 PM)
• 3.322 million viewers
• 2.2/6 HH (2.694 million households)
• 0.4/4 A18-49 rating/share (0.551 million adults 18-49)

Fox
• 2.252 million viewers
• 1.4/4 HH (1.716 million households)
• 0.6/5 A18-49 rating/share (0.809 million adults 18-49)

WWE Friday Night SmackDown (Fox, 8:00 PM-10:00 PM)
• 2.252 million viewers
• 1.4/4 HH (1.716 million households)
• 0.6/5 A18-49 rating/share (0.809 million adults 18-49)

CW
• 0.443 million viewers
• 0.3/1 HH (0.359 million households)
• 0.1/0 A18-49 rating/share (0.074 million adults 18-49)

Penn & Teller: Fool Us (P) (CW, 8:00 PM- 9:00 PM)
• 0.666 million viewers
• 0.4/1 HH (0.513 million households)
• 0.1/1 A18-49 rating/share (0.107 million adults 18-49)

Dynasty (CW, 9:00 PM-10:00 PM)
• 0.220 million viewers
• 0.2/0 HH (0.205 million households)
• 0.0/0 A18-49 rating/share (0.041 million adults 18-49)

Univision
• 1.746 million viewers
• 0.9/2 HH (1.074 million households)
• 0.5/4 A18-49 rating/share (0.673 million adults 18-49)

Que Le Pasa A Mi Familia (Univision, 7:00 PM- 8:00 PM)
• 1.001 million viewers
• 0.6/2 HH (0.689 million households)
• 0.3/3 A18-49 rating/share (0.353 million adults 18-49)

Disenando Tu Amor (Univision, 8:00 PM- 9:00 PM)
• 1.570 million viewers
• 0.8/2 HH (0.988 million households)
• 0.4/4 A18-49 rating/share (0.532 million adults 18-49)

Si Nos Dejan (Univision, 9:00 PM-10:00 PM)
• 1.878 million viewers
• 0.9/2 HH (1.120 million households)
• 0.6/5 A18-49 rating/share (0.756 million adults 18-49)

La Desalmada (Univision, 10:00 PM-11:00 PM)
• 1.789 million viewers
• 0.9/3 HH (1.112 million households)
• 0.6/5 A18-49 rating/share (0.731 million adults 18-49)

UniMás
• 0.376 million viewers
• 0.2/1 HH (0.251 million households)
• 0.1/1 A18-49 rating/share (0.147 million adults 18-49)

Las Mil y Una Noches (UniMás, 7:00 PM- 8:00 PM)
• 0.334 million viewers
• 0.2/1 HH (0.238 million households)
• 0.1/1 A18-49 rating/share (0.122 million adults 18-49)

Enamorandonos (UniMás, 8:00 PM-10:00 PM)
• 0.446 million viewers
• 0.2/1 HH (0.303 million households)
• 0.1/1 A18-49 rating/share (0.171 million adults 18-49)

Inseparables, Amor al Limite Season 2 (UniMás, 10:00 PM-11:00 PM)
• 0.236 million viewers
• 0.1/0 HH (0.148 million households)
• 0.1/1 A18-49 rating/share (0.099 million adults 18-49)

Telemundo
• 1.122 million viewers
• 0.6/2 HH (0.760 million households)
• 0.4/3 A18-49 rating/share (0.462 million adults 18-49)

Casa De Los Famosos (Telemundo, 7:00 PM- 9:00 PM)
• 1.106 million viewers
• 0.6/2 HH (0.737 million households)
• 0.3/3 A18-49 rating/share (0.426 million adults 18-49)

Hercai: Amor Venganza (Telemundo, 9:00 PM-10:00 PM)
• 1.256 million viewers
• 0.7/2 HH (0.858 million households)
• 0.4/3 A18-49 rating/share (0.507 million adults 18-49)

Malverde: Santo (Telemundo, 10:00 PM-11:00 PM)
• 0.978 million viewers
• 0.5/2 HH (0.667 million households)
• 0.3/3 A18-49 rating/share (0.422 million adults 18-49)

UPDATED 10/06/2021: What follows are the Live + Three Day rating results for the night’s network telecasts on Friday, October 1:

Most Magical Story-50 Yrs (S) (ABC)
• Updated Live+Same Day: 4.073 million viewers, 0.61 adults 18-49 rating
• Live+3: 4.491 million viewers, 0.68 adults 18-49 rating
• Gains: +0.418 million viewers (+10%), +0.07 adults 18-49 rating (+12%)

20/20 (ABC)
• Updated Live+Same Day: 2.346 million viewers, 0.34 adults 18-49 rating
• Live+3: 3.049 million viewers, 0.45 adults 18-49 rating
• Gains: +0.703 million viewers (+30%), +0.11 adults 18-49 rating (+33%)

S.W.A.T. (P) (CBS)
• Updated Live+Same Day: 4.859 million viewers, 0.42 adults 18-49 rating
• Live+3: 6.580 million viewers, 0.68 adults 18-49 rating
• Gains: +1.721 million viewers (+35%), +0.26 adults 18-49 rating (+61%)

Magnum P.I. (P) (CBS)
• Updated Live+Same Day: 5.226 million viewers, 0.39 adults 18-49 rating
• Live+3: 7.085 million viewers, 0.62 adults 18-49 rating
• Gains: +1.859 million viewers (+36%), +0.22 adults 18-49 rating (+57%)

Blue Bloods (P) (CBS)
• Updated Live+Same Day: 6.297 million viewers, 0.45 adults 18-49 rating
• Live+3: 9.564 million viewers, 0.75 adults 18-49 rating
• Gains: +3.267 million viewers (+52%), +0.30 adults 18-49 rating (+67%)

Dateline Friday (NBC)
• Updated Live+Same Day: 3.322 million viewers, 0.42 adults 18-49 rating
• Live+3: 4.246 million viewers, 0.57 adults 18-49 rating
• Gains: +0.924 million viewers (+28%), +0.14 adults 18-49 rating (+34%)

WWE Friday Night SmackDown (Fox)
• Updated Live+Same Day: 2.253 million viewers, 0.62 adults 18-49 rating
• Live+3: 2.523 million viewers, 0.72 adults 18-49 rating
• Gains: +0.270 million viewers (+12%), +0.10 adults 18-49 rating (+15%)

Penn & Teller: Fool Us (P) (CW)
• Updated Live+Same Day: 0.665 million viewers, 0.08 adults 18-49 rating
• Live+3: 0.817 million viewers, 0.10 adults 18-49 rating
• Gains: +0.152 million viewers (+23%), +0.02 adults 18-49 rating (+23%)

Dynasty (CW)
• Updated Live+Same Day: 0.220 million viewers, 0.03 adults 18-49 rating
• Live+3: 0.342 million viewers, 0.07 adults 18-49 rating
• Gains: +0.122 million viewers (+55%), +0.04 adults 18-49 rating (+123%)

Source: Nielsen Media Research

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