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Sunday Ratings: CBS Season Openers Respectable in Total Viewers; The CW’s New Sunday Line-Up DOA

SUNDAY FAST AFFILIATE RATINGS

Sunday, October 10, 2021
Fast Affiliate Ratings

Total Viewers:
NBC: 13.51 million, CBS: 6.50, Fox: 5.38, ABC: 3.23, CW: 220,000

Adults 18-49: 
NBC: 3.9 rating/14 share, Fox: 1.6/10, CBS: 0.7/ 5, ABC: 0.4/ 2, CW: 0.1/ 0

One look at these fast affiliate (translation: time period based) ratings for The CW and you would never know it was a night of original programming. That said, the series premiere of competition series “Legends of the Hidden Temple” opened with a mere 282,000 viewers with a 0.1 rating/0 share in adults 18-49 at 8 p.m. That led into the sophomore season premiere of “Killer Camp” at…gulp!…168,000 viewers and no recorded rating in the demo at 9 p.m. What is there to possibly say?

In an evening of drama season premieres, CBS, as expected, scored a respectable performance in total viewers care of “The Equalizer” and “NCIS: Los Angeles” from 8-10 p.m. (followed by temporary Sunday 10 p.m. occupant “SEAL Team”, which shifts to streamer Paramount+ in midseason). But the results in adults 18-49 only magnifies the Eye net’s lack of interest in the demo. Take a look:

Sunday/CBS
8:00 p.m. “The Equalizer” (season premiere)
Viewers: 7.47 million (#2), A18-49: 0.7/ 4 (#2)

9:00 p.m. “NCIS: Los Angeles” (season premiere)
Viewers: 5.93 million (#2), A18-49: 0.6/ 4 (#2t)

10:00 p.m. “SEAL Team” (season premiere)
Viewers: 3.87 million (#2), A18-49: 0.5/ 3 (#2)

Earlier in the evening in CBS was granddaddy “60 Minutes” at 9.01 million viewers (#2) and a 1.1/ 7 (#3) in the demo at 7 p.m.

The Buffalo Bills faced the Kansas City Chiefs on NBC’s “Sunday Night Football” and the matchup matchup averaged an approximate 16.46 million viewers and a 4.8 rating/30 share in primetime (from 8:30-11 p.m.). Results for any live sporting event, of course, are only estimated (and a tornado outbreak in Oklahoma and storm watches in the Dallas/Fort Worth market means the game might have been preempted — or partially preempted — for storm coverage).

Elsewhere, ABC remains sorely lacking on Sunday again this season. Not even “Celebrity Wheel of Fortune” can make a dent. Take a look:

Sunday/ABC
7:00 p.m. “America’s Funniest Home Videos”
Viewers: 3.79 million (#4), A18-49: 0.4/ 3 (#4)

8:00 p.m. “Celebrity Wheel of Fortune”
Viewers: 4.24 million (#3), A18-49: 0.5/ 3 (#3)

9:00 p.m. “Supermarket Sweep”
Viewers: 2.29 million (#3), A18-49: 0.3/ 2 (#4)

10:00 p.m. “The Rookie”
Viewers: 2.59 million (#2), A18-49: 0.3/ 2 (#3)

And Fox did not benefit all that much despite the animation block airing out of a primetime football overrun. Take a look:

Sunday/Fox
8:00 p.m. “The Simpsons”
Viewers: 3.75 million (#4), A18-49: 1.2/ 8 (#2)

8:30 p.m. “The Great North”
Viewers: 1.95 million (#4), A18-49: 0.7/ 4 (#2t)

9:00 p.m. “Bob’s Burgers”
Viewers: 1.76 million (#4), A18-49: 0.7/ 4 (#2t)

9:30 p.m. “Family Guy”
Viewers: 1.64 million (#4), A18-49: 0.5/ 3 (#3)

UPDATED 10/12/2021 9:44 AM ET: What follows are the Live + Same Day rating results for the night’s network telecasts on Sunday, October 10:

ABC
• 3.324 million viewers
• 2.0/5 HH (2.502 million households)
• 0.4/3 A18-49 rating/share (0.528 million adults 18-49)

America’s Funniest Home Videos (ABC, 7:00 PM- 8:00 PM)
• 3.902 million viewers
• 2.2/5 HH (2.751 million households)
• 0.4/3 A18-49 rating/share (0.565 million adults 18-49)

Celebrity Wheel of Fortune (ABC, 8:00 PM- 9:00 PM)
• 4.343 million viewers
• 2.6/6 HH (3.229 million households)
• 0.5/3 A18-49 rating/share (0.649 million adults 18-49)

Supermarket Sweep (ABC, 9:00 PM-10:00 PM)
• 2.360 million viewers
• 1.5/3 HH (1.840 million households)
• 0.4/2 A18-49 rating/share (0.489 million adults 18-49)

The Rookie (ABC, 10:00 PM-11:00 PM)
• 2.691 million viewers
• 1.8/5 HH (2.187 million households)
• 0.3/2 A18-49 rating/share (0.410 million adults 18-49)

CBS
• 6.429 million viewers
• 3.9/9 HH (4.776 million households)
• 0.7/4 A18-49 rating/share (0.903 million adults 18-49)

60 Minutes (CBS, 7:00 PM- 8:00 PM)
• 8.473 million viewers
• 5.1/12 HH (6.236 million households)
• 0.9/6 A18-49 rating/share (1.200 million adults 18-49)

The Equalizer (P) (CBS, 8:00 PM- 9:00 PM)
• 7.665 million viewers
• 4.7/10 HH (5.704 million households)
• 0.8/5 A18-49 rating/share (1.001 million adults 18-49)

NCIS: Los Angeles (P) (CBS, 9:00 PM-10:00 PM)
• 5.846 million viewers
• 3.5/8 HH (4.330 million households)
• 0.6/4 A18-49 rating/share (0.843 million adults 18-49)

SEAL Team (P) (CBS, 10:00 PM-11:00 PM)
• 3.731 million viewers
• 2.3/6 HH (2.833 million households)
• 0.4/3 A18-49 rating/share (0.568 million adults 18-49)

NBC
• 14.440 million viewers
• 7.8/18 HH (9.498 million households)
• 4.2/26 A18-49 rating/share (5.450 million adults 18-49)

Football Night in America Part 1-Sustainer (NBC, 7:00 PM- 7:30 PM)
• 2.019 million viewers
• 1.3/3 HH (1.550 million households)
• 0.4/2 A18-49 rating/share (0.467 million adults 18-49)

Football Night in America Part 2 (NBC, 7:30 PM- 7:50 PM)
• 4.680 million viewers
• 2.6/6 HH (3.229 million households)
• 1.2/8 A18-49 rating/share (1.563 million adults 18-49)

Football Night in America Part 3 (NBC, 7:50 PM- 8:13 PM)
• 9.390 million viewers
• 5.1/12 HH (6.245 million households)
• 2.6/17 A18-49 rating/share (3.403 million adults 18-49)

Sunday Night NFL Pre-Kick (NBC, 8:13 PM- 8:23 PM)
• 13.636 million viewers
• 7.2/17 HH (8.844 million households)
• 3.8/24 A18-49 rating/share (4.998 million adults 18-49)

Sunday Night Football Buffalo Bills @ Kansas City Chiefs (NBC, 8:23 PM-12:19 AM)
• 17.523 million viewers
• 9.5/24 HH (11.684 million households)
• 5.2/34 A18-49 rating/share (6.757 million adults 18-49)

NFL Weather Delay Sustainer (NBC, 10:09 PM-11:07 PM)
• 14.749 million viewers
• 8.2/20 HH (9.992 million households)
• 4.5/29 A18-49 rating/share (5.870 million adults 18-49)

Fox
• 7.720 million viewers
• 4.1/9 HH (5.014 million households)
• 2.3/14 A18-49 rating/share (2.953 million adults 18-49)

Fox NFL Sunday-National New York Giants @ Dallas Cowboys or San Francisco 49ers @ Arizona Cardinals (Fox, 4:26 PM- 7:40 PM)
• 22.052 million viewers
• 11.3/29 HH (13.862 million households)
• 6.0/42 A18-49 rating/share (7.857 million adults 18-49)

Fox NFL Sunday Post Gun-National (Fox, 7:38 PM- 7:44 PM)
• 14.004 million viewers
• 7.3/17 HH (8.963 million households)
• 4.1/27 A18-49 rating/share (5.371 million adults 18-49)

The OT (Fox, 7:44 PM- 8:00 PM)
• 10.238 million viewers
• 5.6/13 HH (6.820 million households)
• 3.0/20 A18-49 rating/share (3.959 million adults 18-49)

The Simpsons (Fox, 8:00 PM- 8:31 PM)
• 3.944 million viewers
• 2.3/5 HH (2.787 million households)
• 1.3/8 A18-49 rating/share (1.723 million adults 18-49)

The Great North (Fox, 8:31 PM- 9:00 PM)
• 1.989 million viewers
• 1.2/3 HH (1.454 million households)
• 0.8/4 A18-49 rating/share (0.990 million adults 18-49)

Bob’s Burgers (Fox, 9:00 PM- 9:30 PM)
• 1.770 million viewers
• 1.1/2 HH (1.299 million households)
• 0.7/4 A18-49 rating/share (0.869 million adults 18-49)

Family Guy (Fox, 9:30 PM-10:00 PM)
• 1.671 million viewers
• 1.0/2 HH (1.256 million households)
• 0.6/3 A18-49 rating/share (0.725 million adults 18-49)

CW
• 0.203 million viewers
• 0.1/0 HH (0.165 million households)
• 0.1/0 A18-49 rating/share (0.077 million adults 18-49)

Legends of the Hidden Temple (P) (CW, 8:00 PM- 9:00 PM)
• 0.251 million viewers
• 0.2/0 HH (0.208 million households)
• 0.1/0 A18-49 rating/share (0.092 million adults 18-49)

Killer Camp (P) (CW, 9:00 PM-10:00 PM)
• 0.155 million viewers
• 0.1/0 HH (0.123 million households)
• 0.0/0 A18-49 rating/share (0.062 million adults 18-49)

Univision
• 1.526 million viewers
• 0.8/2 HH (0.944 million households)
• 0.5/3 A18-49 rating/share (0.676 million adults 18-49)

Seleccion Mexicana (S) (Univision, 6:30 PM- 9:00 PM)
• 1.736 million viewers
• 0.8/2 HH (1.032 million households)
• 0.6/4 A18-49 rating/share (0.824 million adults 18-49)

Nuestra Belleza (Univision, 9:00 PM-11:00 PM)
• 1.082 million viewers
• 0.6/1 HH (0.734 million households)
• 0.3/2 A18-49 rating/share (0.394 million adults 18-49)

UniMás
• 0.682 million viewers
• 0.3/1 HH (0.428 million households)
• 0.2/1 A18-49 rating/share (0.310 million adults 18-49)

Telemundo
• 0.943 million viewers
• 0.5/1 HH (0.618 million households)
• 0.3/2 A18-49 rating/share (0.327 million adults 18-49)

La Casa de Los Famosos: Sin Cen (Telemundo, 7:00 PM- 8:00 PM)
• 0.792 million viewers
• 0.4/1 HH (0.544 million households)
• 0.2/1 A18-49 rating/share (0.268 million adults 18-49)

Asi Se Baila (Telemundo, 8:00 PM-10:00 PM)
• 1.086 million viewers
• 0.6/1 HH (0.691 million households)
• 0.3/2 A18-49 rating/share (0.391 million adults 18-49)

El Colador (Telemundo, 10:00 PM-11:00 PM)
• 0.806 million viewers
• 0.4/1 HH (0.547 million households)
• 0.2/1 A18-49 rating/share (0.257 million adults 18-49)

UPDATED 10/15/2021: What follows are the Live + Three Day rating results for the night’s network telecasts on Saturday, October 9 and Sunday, October 10:

Saturday Night Football Michigan at Nebraska (ABC)
• Updated Live+Same Day: 4.629 million viewers, 1.12 adults 18-49 rating
• Live+3: 4.662 million viewers, 1.13 adults 18-49 rating
• Gains: +0.033 million viewers (+1%), +0.01 adults 18-49 rating (+1%)

Home Depot Prime College Ftbl Alabama at Texas A&M (S) (CBS)
• Updated Live+Same Day: 8.334 million viewers, 1.96 adults 18-49 rating
• Live+3: 8.413 million viewers, 1.97 adults 18-49 rating
• Gains: +0.079 million viewers (+1%), +0.01 adults 18-49 rating (+1%)

Dateline Mystery (NBC)
• Updated Live+Same Day: 2.227 million viewers, 0.30 adults 18-49 rating
• Live+3: 2.499 million viewers, 0.33 adults 18-49 rating
• Gains: +0.272 million viewers (+12%), +0.03 adults 18-49 rating (+10%)

Fox CFB — Pac-12 Prime Utah at USC (Fox)
• Updated Live+Same Day: 1.376 million viewers, 0.36 adults 18-49 rating
• Live+3: 1.385 million viewers, 0.36 adults 18-49 rating
• Gains: +0.009 million viewers (+1%), +0.00 adults 18-49 rating (+1%)

Fox CFB Prekick-Prime (D) (Fox)
• Updated Live+Same Day: 2.727 million viewers, 0.75 adults 18-49 rating
• Live+3: 2.735 million viewers, 0.76 adults 18-49 rating
• Gains: +0.008 million viewers (+0%), +0.00 adults 18-49 rating (+0%)

Whose Line Is It Anyway? (P) (CW, 8:00)
• Updated Live+Same Day: 0.607 million viewers, 0.06 adults 18-49 rating
• Live+3: 0.739 million viewers, 0.09 adults 18-49 rating
• Gains: +0.132 million viewers (+22%), +0.03 adults 18-49 rating (+45%)

Whose Line Is It Anyway? (P) (CW, 8:30)
• Updated Live+Same Day: 0.627 million viewers, 0.07 adults 18-49 rating
• Live+3: 0.758 million viewers, 0.10 adults 18-49 rating
• Gains: +0.131 million viewers (+21%), +0.03 adults 18-49 rating (+35%)

World’s Funniest Animals (P) (CW, 9:00)
• Updated Live+Same Day: 0.585 million viewers, 0.06 adults 18-49 rating
• Live+3: 0.645 million viewers, 0.07 adults 18-49 rating
• Gains: +0.060 million viewers (+10%), +0.01 adults 18-49 rating (+11%)

World’s Funniest Animals (P) (CW, 9:30)
• Updated Live+Same Day: 0.554 million viewers, 0.07 adults 18-49 rating
• Live+3: 0.647 million viewers, 0.08 adults 18-49 rating
• Gains: +0.093 million viewers (+17%), +0.01 adults 18-49 rating (+12%)

America’s Funniest Home Videos (ABC)
• Updated Live+Same Day: 3.833 million viewers, 0.41 adults 18-49 rating
• Live+3: 4.149 million viewers, 0.47 adults 18-49 rating
• Gains: +0.316 million viewers (+8%), +0.06 adults 18-49 rating (+16%)

Celebrity Wheel of Fortune (ABC)
• Updated Live+Same Day: 4.244 million viewers, 0.46 adults 18-49 rating
• Live+3: 4.499 million viewers, 0.48 adults 18-49 rating
• Gains: +0.255 million viewers (+6%), +0.02 adults 18-49 rating (+4%)

Supermarket Sweep (ABC)
• Updated Live+Same Day: 2.286 million viewers, 0.35 adults 18-49 rating
• Live+3: 2.626 million viewers, 0.46 adults 18-49 rating
• Gains: +0.340 million viewers (+15%), +0.11 adults 18-49 rating (+33%)

The Rookie (ABC)
• Updated Live+Same Day: 2.649 million viewers, 0.30 adults 18-49 rating
• Live+3: 5.361 million viewers, 0.66 adults 18-49 rating
• Gains: +2.712 million viewers (+102%), +0.37 adults 18-49 rating (+123%)

60 Minutes (CBS)
• Updated Live+Same Day: 8.473 million viewers, 0.92 adults 18-49 rating
• Live+3: 8.864 million viewers, 0.96 adults 18-49 rating
• Gains: +0.391 million viewers (+5%), +0.04 adults 18-49 rating (+5%)

The Equalizer (P) (CBS)
• Updated Live+Same Day: 7.665 million viewers, 0.77 adults 18-49 rating
• Live+3: 9.608 million viewers, 1.03 adults 18-49 rating
• Gains: +1.943 million viewers (+25%), +0.26 adults 18-49 rating (+34%)

NCIS: Los Angeles (P) (CBS)
• Updated Live+Same Day: 5.846 million viewers, 0.65 adults 18-49 rating
• Live+3: 7.371 million viewers, 0.80 adults 18-49 rating
• Gains: +1.525 million viewers (+26%), +0.16 adults 18-49 rating (+24%)

SEAL Team (P) (CBS)
• Updated Live+Same Day: 3.731 million viewers, 0.44 adults 18-49 rating
• Live+3: 5.574 million viewers, 0.70 adults 18-49 rating
• Gains: +1.843 million viewers (+49%), +0.26 adults 18-49 rating (+60%)

Football Night in America Part 2 (NBC)
• Updated Live+Same Day: 4.633 million viewers, 1.19 adults 18-49 rating
• Live+3: 4.636 million viewers, 1.19 adults 18-49 rating
• Gains: +0.003 million viewers (+0%), +0.00 adults 18-49 rating (+0%)

Football Night in America Part 3 (NBC)
• Updated Live+Same Day: 9.342 million viewers, 2.59 adults 18-49 rating
• Live+3: 9.344 million viewers, 2.59 adults 18-49 rating
• Gains: +0.002 million viewers (+0%), +0.00 adults 18-49 rating (+0%)

Sunday Night NFL Pre-Kick (NBC)
• Updated Live+Same Day: 13.581 million viewers, 3.81 adults 18-49 rating
• Live+3: 13.621 million viewers, 3.82 adults 18-49 rating
• Gains: +0.040 million viewers (+0%), +0.01 adults 18-49 rating (+0%)

Sunday Night Football Buffalo Bills at Kansas City Chiefs (G) (NBC)
• Updated Live+Same Day: 17.492 million viewers, 5.17 adults 18-49 rating
• Live+3: 17.647 million viewers, 5.19 adults 18-49 rating
• Gains: +0.155 million viewers (+1%), +0.02 adults 18-49 rating (+0%)

Fox NFL Sunday-Post Gun-Nationals (C) (Fox)
• Updated Live+Same Day: 14.006 million viewers, 4.12 adults 18-49 rating
• Live+3: 14.039 million viewers, 4.12 adults 18-49 rating
• Gains: +0.033 million viewers (+0%), +0.00 adults 18-49 rating (+0%)

The OT (Fox)
• Updated Live+Same Day: 10.238 million viewers, 3.04 adults 18-49 rating
• Live+3: 10.269 million viewers, 3.04 adults 18-49 rating
• Gains: +0.031 million viewers (+0%), +0.00 adults 18-49 rating (+0%)

The Simpsons (Fox)
• Updated Live+Same Day: 3.946 million viewers, 1.32 adults 18-49 rating
• Live+3: 4.304 million viewers, 1.45 adults 18-49 rating
• Gains: +0.358 million viewers (+9%), +0.13 adults 18-49 rating (+10%)

The Great North (Fox)
• Updated Live+Same Day: 1.991 million viewers, 0.76 adults 18-49 rating
• Live+3: 2.099 million viewers, 0.80 adults 18-49 rating
• Gains: +0.108 million viewers (+5%), +0.04 adults 18-49 rating (+5%)

Bob’s Burgers (Fox)
• Updated Live+Same Day: 1.772 million viewers, 0.67 adults 18-49 rating
• Live+3: 2.114 million viewers, 0.84 adults 18-49 rating
• Gains: +0.342 million viewers (+19%), +0.17 adults 18-49 rating (+25%)

Family Guy (Fox)
• Updated Live+Same Day: 1.671 million viewers, 0.56 adults 18-49 rating
• Live+3: 2.252 million viewers, 0.87 adults 18-49 rating
• Gains: +0.581 million viewers (+35%), +0.31 adults 18-49 rating (+56%)

Legends of the Hidden Temple (P) (CW)
• Updated Live+Same Day: 0.251 million viewers, 0.07 adults 18-49 rating
• Live+3: 0.334 million viewers, 0.11 adults 18-49 rating
• Gains: +0.083 million viewers (+33%), +0.04 adults 18-49 rating (+61%)

Killer Camp (P) (CW)
• Updated Live+Same Day: 0.155 million viewers, 0.05 adults 18-49 rating
• Live+3: 0.189 million viewers, 0.06 adults 18-49 rating
• Gains: +0.034 million viewers (+22%), +0.01 adults 18-49 rating (+30%)

~/DIV>

Source: Nielsen Media Research

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