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In today’s digital age, consumers are savvy. Sure they consider the product, packaging and price before they buy, but more and more they consider a brand’s reputation before they purchase – a customer is more likely to buy from a brand they perceive as reputable and an expert in their niche or industry.
Customers get most of their information about brands online – from social media or websites. It’s likely that your clients’ business has an online presence – but do you know how their customers perceive their brands online? Are they well respected or is there some work to do to gain the trust of their audience?
Building an audience’s trust and authority for your clients takes time. Again, their product, price and packaging play a role in this but so too does how the rest of the internet perceives them – to address this, your clients can improve their standing in the eyes of both their potential customers and the algorithm by backlink building.
A high quality backlinks service delivered by a white label SEO agency can support your clients on this journey – otherwise, it can be an extremely long and time consuming process.
How do backlinks work?
Backlinks are like footnotes for the internet. If you’re reading something online – a product page, a blog or a landing page – you often see websites linking out to other, relevant sites. They might be providing more information, additional resources, or links to products that are relevant to the original content. This link from the original website to another denotes that they believe in the external website’s content or product.
This is called a backlink and gives that external website’s authority, reputation and trustworthiness a useful boost to both how the algorithm views them, and how their customers view them.
Why are high quality backlinks helpful for my clients?
When ranking websites, Google measures a variety of things including a website’s usability and on-page SEO. One of the most important things Google looks for is a business’ relevance and authority.
Your clients can demonstrate high levels of relevance by increasing the number of websites that link to them. When deciding where to place your clients in search results, Google checks how many websites in relevant industries reference your client’s website.
Google will place your clients higher in the search results if they have more links from sites with high levels of authority.
As an agency do we need a high quality backlinking service?
A strong SEO strategy is rooted in a deep understanding of the algorithm. Put simply, this is a complex and ever changing set of standards and rules and requires time and effort to understand.
Backlinking is the foundation of a successful SEO strategy and delivers results when implemented well. Because high quality backlinking takes time, it’s tempting to take short cuts, perhaps using backlinks that are spammy or low quality.
Google is constantly making improvements to their algorithm to thwart these attempts at manipulating search results – so it’s worth working with a white label digital agency that can provide you with high quality backlinking service for your clients. This will help avoid a Google penalty and your clients landing at the bottom of search engine results pages.
A high quality backlinking service will give you links that are:
- Manually built by link experts
- Embedded in human-written, high-quality content
- Sit on trustworthy, relevant websites
- Pass spam tests without flags
As an agency, it pays to invest in white label SEO strategies for top results. If you want consistent and long-term growth for your clients, one of the best investments you can make is in a high quality backlinks service.
