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ABC and CBS Lead First Monday in January

MONDAY FAST AFFILIATE RATINGS SCORECARD

What follows are the fast affiliate results for Monday, January 3 broken out by network and by each half-hour.

-Total Viewers:
CBS: 6.57 million, ABC: 5.57, NBC: 4.80, Fox: 2.91, CW: 923,000

-Adults 18-49:
ABC: 1.8 rating/6 share, NBC: 1.3/ 4, CBS: 1.2/ 4, Fox: 0.9/ 3, CW: 0.3/ 1

———-

8:00 p.m.

ABC – The Bachelor (season premiere)
Viewers: 6.62 million (#2), A18-49: 2.1/ 6 (#1)

CBS – Kevin Can Wait
Viewers: 7.33 million (#1), A18-49: 1.4/ 4 (#2)

NBC – Celebrity Apprentice (season premiere)
Viewers: 5.04 million (#3), A18-49: 1.3/ 4 (#3)

Fox – MasterChef Celebrity Showdown
Viewers: 2.96 million (#4), A18-49: 0.9/ 3 (#4)

CW: IHeartRadio Music Festival – Night two (R)
Viewers: 1.17 million (#5), A18-49: 0.4/ 1 (#5)

———-

8:30 p.m.

ABC – The Bachelor (season premiere)
Viewers: 6.62 million (#1), A18-49: 2.2/ 7 (#1)

CBS – Man With a Plan
Viewers: 6.53 million (#2), A18-49: 1.2/ 4 (#3)

NBC – Celebrity Apprentice (season premiere)
Viewers: 4.87 million (#3), A18-49: 1.3/ 4 (#2)

Fox – MasterChef Celebrity Showdown
Viewers: 2.77 million (#4), A18-49: 0.9/ 3 (#3)

CW: IHeartRadio Music Festival – Night two (R)
Viewers: 955,000 (#5), A18-49: 0.3/ 1 (#5)

—–

9:00 p.m.

ABC – The Bachelor (season premiere)
Viewers: 6.42 million (#1), A18-49: 2.2/ 6 (#1)

CBS – 2 Broke Girls
Viewers: 5.84 million (#2), A18-49: 1.3/ 4 (#2t)

NBC – Celebrity Apprentice (season premiere)
Viewers: 4.90 million (#3), A18-49: 1.3/ 4 (#2t)

Fox – MasterChef Celebrity Showdown
Viewers: 2.93 million (#4), A18-49: 0.9/ 3 (#4)

CW: IHeartRadio Music Festival – Night two (R)
Viewers: 863,000 (#5), A18-49: 0.3/ 1 (#5)

———-

9:30 p.m.

ABC – The Bachelor (season premiere)
Viewers: 6.59 million (#1), A18-49: 2.2/ 7 (#1)

CBS – The Odd Couple
Viewers: 5.30 million (#2), A18-49: 1.0/ 3 (#3)

NBC – Celebrity Apprentice (season premiere)
Viewers: 4.92 million (#3), A18-49: 1.3/ 4 (#2)

Fox – MasterChef Celebrity Showdown
Viewers: 3.00 million (#4), A18-49: 0.9/ 3 (#4)

CW: IHeartRadio Music Festival – Night two (R)
Viewers: 702,000 (#5), A18-49: 0.2/ 1 (#5)

———-

10:00 p.m.

ABC – Jimmy Kimmel Live
Viewers: 3.96 million (#3), A18-49: 1.2/ 4 (#1)

CBS – Scorpion
Viewers: 7.16 million (#1), A18-49: 1.2/ 4 (#1t)

NBC – The Wall (time period premiere)
Viewers: 4.46 million (#2), A18-49: 1.2/ 4 (#1t)

———

10:30 p.m.

ABC – Jimmy Kimmel Live
Viewers: 3.23 million (#3), A18-49: 0.9/ 3 (#3)

CBS – Scorpion
Viewers: 7.25 million (#1), A18-49: 1.2/ 4 (#1)

NBC – The Wall (time period premiere)
Viewers: 4.61 million (#2), A18-49: 1.2/ 4 (#1)

Source: Nielsen Media Research

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  1. FROM NBC

    Monday Primetime Ratings:

    Note that NBC affiliates that are Hearst station are not currently being carried in DirecTV homes.

    The premiere of “The Celebrity Apprentice” (1.3/4 in 18-49, 4.9 million viewers overall from 8-10 p.m. ET):
    · Ranks #2 in the time period among the Big 4 networks in adults 18-49.
    · Facing exceptional competition, particularly for male viewers, from Rose Bowl coverage on ESPN (the prior “Apprentice” premiere and Sunday preview faced no major sports competition), ties for #1 among those nets in men 25-54 and ranks #2 or tied for #2 in adults, men and women 18-34 and men and women 18-49.
    · Finishes within 0.4 of a point of the finale of the prior cycle in 18-49 (1.3 vs. 1.7 from 8-10:01 p.m. on Monday, Feb. 16, 2015).
    · Maintains its 1.3 rating from its first half-hour to its fourth.
    · The regular-slot premiere of the prior cycle, which faced no major sports competition, averaged a 2.0 from 8-10 p.m. on Monday, Jan. 5, 2015 and 6.485 million in total viewers). Also a special Sunday preview two years ago averaged a 2.4 in 18-49 from 9-11 p.m. on Sunday, Jan. 4, 2015 and 6.811 million in total viewers.
    · Will add significant viewership via time-shifting and VOD – the prior cycle of “The Celebrity Apprentice” increased by +26% in 18-49 rating going from L+SD to L+7 (from a 1.89 rating to a 2.38) and 1.3 million viewers overall (from 6.3 million to 7.6 million)

    A second Monday preview of “The Wall” (1.2/4 in 18-49, 4.5 million viewers overall from 10-11 p.m. ET):
    · Retains 92% of its lead-in from the “Celebrity Apprentice” premiere in both adults 18-49 (1.2 vs. 1.3) and total viewers (4.538 million vs. 4.931 million).
    · Ties for #1 in the slot among ABC, CBS and NBC in adults 18-49.
    · Despite the 10 p.m. hour, maintains or increases its Nielsens from half-hour to half-hour in every key measure.
    · “The Wall” debuts in its regular Tuesday 8 p.m. time period tonight.
    · Upscale: The earlier preview of “The Wall” attracted a solid upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those upscale homes).

    In Late-Night Metered Markets Monday Night:

    · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 1.7/4 with an encore telecast; “Late Show with Stephen Colbert,” 1.6/4 with an encore; and ABC’s “Jimmy Kimmel Live,” 1.5/4.

    · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.5/3 with an encore; “Late Show,” 0.3/2 with an encore; and “Jimmy Kimmel Live,” 0.5/2.

    · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

    · From 12:35-1:35 a.m. ET, ratings were: “Late Night with Seth Meyers,” 0.8/3 in metered-market households; CBS’s “Late Late Show,” 0.8/3 with an encore. In the 25 markets with Local People Meters, averages were: “Late Night,” 0.3/2 in 18-49; “Late Late Show,” 0.2/1 with an encore.

    · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.5/2 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

    NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

  2. FROM CBS

    BS Monday Live + Same Day Highlights

    “KEVIN CAN WAIT” IS MONDAY’S MOST
    WATCHED BROADCAST

    “Man with a Plan” and “2 Broke Girls” Post Gains
    From Last First-Run Episodes

    “Scorpion” Places First in Time Period in Viewers and Key Demos

    CBS Wins the First Monday of the New Year in Viewers

    · At 8:00 PM, KEVIN CAN WAIT was first in viewers (7.33m) and second in A18-49 (1.4, nc from last first-run on 12/12) and A25-54 (2.0). KEVIN CAN WAIT was Monday’s most watched broadcast.

    · At 8:30 PM, MAN WITH A PLAN averaged 6.53m (up from 6.17m from its last first-run on 12/19), 1.2 in A18-49 (up +9% from 1.1) and 1.8 in A25-54 (up +13% from 1.6).

    · At 9:00 PM, 2 BROKE GIRLS averaged 5.84m (up +16% from 5.02m from its last first-run on 12/19), 1.3 in A18-49 (up +8% from 1.2) and 1.8 in A25-54 (up +13% from 1.6).

    · At 9:30 PM, THE ODD COUPLE averaged 5.30m, 1.0 in A18-49 (nc from its last first-run on 12/12) and 1.5 in A25-54.

    · At 10:00 PM, SCORPION was first in viewers (7.21m), A18-49 (1.2, tie, nc from its last first-run on 12/19) and 1.7 in A25-54 (nc).

    · For the night, CBS was first in viewers (6.57m).

  3. I guess Celebrity Apprentice will suffice until the Voice comes back though the Voice isn’t as dominant anymore due to over exposure and folks getting burned out.

    I enjoyed the Masterchef special last night!