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Adsense vs MonetizeMore Comparison 2022 (1)

One of the most effective ways to monetize your website is by displaying ads. And there are several ad networks and ad monetization platforms that allow you to do this. This article will look at two of these solutions – Google AdSense and MonetizeMore. 

In this post, we will be comparing AdSense vs. MonetizeMore to find out which platform is the best for your website. We will compare the features of each platform and weigh the pros and cons of using them. 

Let’s get started.

AdSense vs MonetizeMore: Overview

AdSense is a Google ad network and is the most common ad monetization method, especially for new publishers. 

How AdSense works:

There are no minimum traffic requirements so that any publisher can join AdSense. 

  • AdSense works by matching relevant ads to your website based on your content and visitors. Advertisers looking to promote your products or services created and paid for the ads served on your website. 
  • After signing up, you will paste the AdSense ad code on your website and choose where you want the ads to show up. 
  • Advertisers then bid on the ad spaces on your websites. The ads with the highest bids will display on your website. 
  • AdSense handles all payments for publishers and the billings of advertisers. 

AdSense is free to join. It gets its commission by taking a share of the revenue before paying the publisher. AdSense pays publishers 68% of the revenue for the ads displayed on a website. 

MonetizeMore is a Global ad monetization platform that helps publishers take their ad revenue to the next level. 

How it works: 

MonetizeMore is an advanced ad monetization platform for publishers with at least 500,000 monthly pageviews.

  • MonetizeMore offers publishers access to premium ad networks. 
  • MonetizeMore also grants its publishers direct access to Google Ad Exchange (AdX). AdX has the biggest pool of advertisers paying the highest CPMs, helping publishers further increase their ad revenues.
  • MonetizeMore uses JS integration to set up. Publishers simply need to implement a few lines of codes and start earning. WordPress users can use a plugin to inject the code into their website. 

MonetizeMore offers flexible payment terms. Depending on the agreement, publishers could either get their earnings directly from the advertisers/Ad Networks or MonetizeMore may facilitate payments to publishers.

Comparison: AdSense vs MonetizeMore

Let us look at an in-depth comparison of what both platforms offer publishers. 

Pool of advertisers 

The advertisers on Google AdSense are from the Google display network. While there are millions of advertisers on GDN, not all of them are the right fit for your website. Many publishers have complained of Google AdSense displaying irrelevant ads on their websites. 

MonetizeMore, on the other hand, combines AdX with premium ad networks to serve relevant ads from premium advertisers on your website. 

Ad testing

AdSense allows publishers to compare variations of their ad settings to see which one will perform better. For example, you can test different ad formats and ad loads to see which one will perform best on your website. 

MonetizeMore offers more robust ad testing options. Along with a dedicated team of experts who will help you optimize the ad placements on your website for best performance, MonetizeMore also offers multivariate testing.

Multivariate testing uses the exact mechanism as A/B testing but compares a higher number of variables and reveals more information on the performance of your ads. 

MonetizeMore allows publishers to:

  • Test for multivariate header bid partner: Every combination of header bid partners is tested. And if the header bid partner isn’t offering the publisher high RPMs, it is removed from the header bid stack. 
  • Test for multivariate timeout: PubGuru header bidding provides data to help publishers determine the best timeout for header containers based on the user location and device type. 
  • MonetizeMore also automatically tests and optimizes each ad unit based on type, color, size, and location to ensure the best ad setups for your site. 


MonetizeMore is a transparent platform that offers full inventory ownership to publishers. You do not have to transfer your DNS to MonetizeMore, and all the data you get is verifiable. Their unified reporting interface also gives publishers revenue transparency from their demand partners. 

On the other hand, Google AdSense isn’t as transparent. It is a closed network and only shares limited information with publishers. 


Compared to MonetizeMore, AdSense does not offer many features to help you boost your ad revenue. Along with fetching ads from the Google ads Network, here are some other features of AdSense:

  • Save time by using automated ads.
  • Customize where ads appear on your site
  • Choose which ad type best fits your website.
  • Block ads you do not like.
  • A/B test ad variants for better performance. 

Here are the solutions and features that MonetizeMore offers: 

PubGuru: PubGuru is an actionable ad platform. It is one of the best header wrapper solutions available. It provides the fastest bid responses, custom adapters for each header bid network, auto bid scaling, and machine learning to maximize bid value. 

PubGuru also allows publishers to bring all their ad revenue sources together in one dashboard. This enables publishers to uncover any ad revenue issues and find new opportunities to increase revenue. Features of PubGuru include:

  • Smart notifications to uncover customized revenue increase opportunities. 
  • Award-winning invalid traffic detection to keep your Google account safe.  
  • Profit attribution reporting to drive traffic investment decisions.
  • Sophisticated custom report builder. 
  • Tools to fix policy violations. 

Traffic Cop: This Google award-winning solution allows publishers to protect their websites from invalid traffic and ad fraud. Some features of Traffic Cop include:

  • Fraud detection and prevention. 
  • Invalid traffic analysis and scoring. 
  • Detect and block sophisticated IVT and reduce revenue clawbacks to near zero. 
  • Prevent ad setup policy violations (Ad Stacking and Content Policy report). 

AdSense vs MonetizeMore: Who pays more?

When compared to most ad networks, AdSense pays the lowest. Depending on the competition and CPC in your niche, your commission can range between $0.20 to $15 per click. The majority of niches pay publishers less than $3 per click. 

On the other hand, MonetizeMore offers publishers a transparent performance pricing model and higher quality demand. 

MonetizeMore uses advanced ad technology with best-in-class optimization strategies to significantly improve the user experience on your website. This will cause your RPM to grow steadily. MonetizeMore also protects publishers. For instance, in the event of upstream insolvency, the company will insure 90% of your header bid revenue. 

MonetizeMore has also developed an Advanced Payment model so that publishers get paid as early as two weeks before the actual payment processing date based on the traditional NET45 or NET30 payment schedule they have originally signed up for with MonetizeMore. No other ad tech company offers this kind of benefit to publishers, including Google.

AdSense vs MonetizeMore: Pros and Cons

Let us look at the pros and cons of both platforms:

Pros of AdSense:

  • One of the largest ad networks for small publishers. 
  • Free to join.
  • Easy to set up.
  • No minimum traffic requirements.

Cons of AdSense

  • Limited control over the ads that show up on your website.
  • Low earnings per 1,000 visitors. 
  • Poor customer support.

Pros of MonetizeMore

  • High page RPM when compared to any other header containers.
  • Easy to set up.
  • Transparent and adaptable reporting.
  • Dedicated ad optimization teams for publishers.
  • Flexible price plans. MonetizeMore is willing to be compensated based on performance. 
  • Cutting-edge technology with actionable solutions to help boost revenue.
  • Intuitive and user-friendly dashboard.
  • Flexible payment terms

Cons of MonetizeMore

  • High minimum traffic requirement.

Conclusion: Which one is better?

Looking at the solutions and features of both platforms, MonetizeMore is the better option. But for a new blogger who just started getting traffic, AdSense is the only option out of the two. However, there are other Google Adsense alternatives that new bloggers can try out. 

For publishers who have over 500,000 monthly pageviews, MonetizeMore is the absolute best choice. MonetizeMore is a robust platform that will help you grow your ad revenue and scale your business. Sign up for MonetizeMore.